Conditioner / Everyday rinse-out, detangling
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
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Your avoid-list
Priced with its peers
$1.21/oz at 28 oz — less than 61% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list — this is a detangling formula.
No oils or butters in the list.
Middle of the range — noticeable on fine hair, light on coarse hair.
Humectants in the working part of the formula.
Protein high in the list — a strengthening formula, not a moisture one.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Chelators are present — they bind hard-water and pool minerals.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Eau) | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Stearamidopropyl Dimethylamine | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Avena Sativa (Oat) Peptide | protein | Firms up soft, over-stretchy hair | Protein |
| Ceramide NG | ceramide | Supports the cuticle surface | Protein |
| Arginine | amino acid | Small protein fragments that bind water | Protein |
| Lysine Hcl | amino acid | Small protein fragments that bind water | Protein |
| Hydrolyzed Silk | film former | A supporting film former | Protein |
| Hydrolyzed Keratin | film former | A supporting film former | Protein |
| Soluble Collagen | protein | A small amount of protein | Protein |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Listed in the first three ingredients, it is likely a structural part of this formula.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A short-chain oat protein used for conditioning and a soothing claim.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
A lipid of the kind that sits naturally between cuticle scales, added to help hold a damaged surface together.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Restoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
A lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
Ceramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
A salt form of the amino acid lysine, used in conditioning blends.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
Vitamin B3, used in scalp products for conditioning claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
It sets firm on its own. Whether the curl stays flexible depends on the plasticisers and oils the rest of the formula carries.
A light protein used for slip and shine rather than strength.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A light humectant and solvent that helps fragrance and extracts dissolve evenly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 28 oz
Priced above the products that do the same job. Stores sell it above the $23 line; products that do this job typically go for about $27 at this size.
28 ozmost listedBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among conditioners, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Soft, over-stretchy hair who want protein high in the formula and real detangling slip
Not ideal for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Infused with collagen, Amplified Volume System revives fine strands for instant body and voluminous-looking hair
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
Neutral on lift.
Heat protection that starts in the shower
Heat protection is a performance claim; an ingredient list cannot confirm it.
Only lab testing can show this.
0% parabens, mineral oil, and DMDM hydantoin
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Strong aggregate satisfaction (4.4/5 star average across 540 ratings) though individual review text was not exposed by the fetch this session
aggregate rating only, individual review bodies unavailable this sessionBuyer confusion over product naming -- customers report the page/box says Healthy Volume while marketing imagery says Amplified Volume, unsure if same product
from on-page customer Q&ABuyers repeatedly ask whether the line is sulfate-free; brand confirms it is not sulfate-free, only color-safe -- some buyer disappointment implied for sulfate-averse shoppers
from on-page customer Q&A, not review-body text (Target review text not exposed to fetch this session)Long-time users ask whether this line replaces the discontinued Purify and Replenish line, suggesting an established repeat-customer base navigating a lineup change
from on-page customer Q&A