Gently cleanse and restore hair
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Sun Bum
Revitalizing Shampoo
Shampoo / Clarifying, deep-cleaning
- Shampoo
- Silicone-free
- Lightweight
- Cruelty-free · PETA-listed
Size10 fl oz
Price$9–12commonly seen · 10 oz
Price / oz$1.18/ozat 10 oz
Where to buy5 stores · $5.49–12.99
Scent:
Reviewers describe it as banana, coconut, tropical.
Strength: Strong
Manufacturer page: sunbum.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Cleansing strength
Strong
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Coconut & tropical · FruityStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
Sulfate detergent
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
Present
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
22 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand website · Grocery / mass
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$1.18/oz at 10 oz — less than 60% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Fast-oiling scalpsthat need a real reset wash
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list
Sun and colour fadea UV filter is in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Maybe skip if
this product carries a strong scent
Sulfate-free routinesit uses a sulfate detergent
Dry or damaged haira strong detergent system strips as it cleans
Hard waterno chelator here to bind the minerals
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Strong
Removes oil, buildup, and most residue — a reset wash.
Expected lather
High
Thick foam that spreads quickly through the hair.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Water-binding (humectants)
Low
Humectants appear, but low enough to be a minor part.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
None
No chelating agent in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua (Water/Eau) | solvent | The base everything else is dissolved in | Neutral |
| Sodium Methyl Cocoyl Taurate | mild anionic cleanser | — | Cleanses |
| Sodium Coco-Sulfate | sulfate cleanser | — | Cleanses |
| Coco-Betaine | amphoteric cleanser | — | Cleanses |
| Sodium Cocoyl Glutamate | mild anionic cleanser | — | Cleanses |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
| Cocos Nucifera (Coconut) Oil | oil | A small amount of oil for softness | Softens |
| Hydrolyzed Quinoa | film former | A supporting film former | Protein |
| Iodopropynyl Butylcarbamate | preservative | Keeps the product from spoiling | Stabilizes |
What the list leaves out, and what it carriesThe list carries no silicones or drying alcohols. Fragrance is on the label.
Full ingredient list (22)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua (Water/Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Sodium Methyl Cocoyl Taurate
General function
A mild cleanser that keeps foaming in hard water and rinses cleanly.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
3
Sodium Coco-Sulfate
General function
A coconut-derived sulfate detergent, chemically close to sodium lauryl sulfate and similarly strong.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitBuild-up-sensitive routinesA sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.
May suitFine or easily flattened hairFine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
May not suitDry, coarse, or high-porosity hairCoarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
- sulfate cleanser
- cleanser
-
4
Coco-Betaine
General function
A coconut-derived mild cleanser that boosts foam and softens stronger detergents.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Sodium Cocoyl Glutamate
General function
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
7
Fragrance
· Fragrance/Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
8
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
9
Musa Sapientum (Banana) Flower Extract
- botanical extract
-
10
Musa Sapientum (Banana) Leaf Extract
- botanical extract
-
11
Musa Sapientum (Banana) Peel Extract
- botanical extract
-
12
Musa Sapientum (Banana) Pulp Extract
- botanical extract
-
13
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
14
Hydrolyzed Quinoa
General function
A quinoa-derived protein used for light strengthening and colour retention claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
15
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
16
Cinnamidopropyltrimonium Chloride
General function
A conditioning agent that binds to hair and is also used to help shield it from sun exposure.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- UV filter
-
17
Sodium Chloride
- salt
- thickener
-
18
PEG-55 Propylene Glycol Oleate
General function
An emulsifier that softens a cleanser and helps it rinse without a stripped feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
19
Guar Hydroxypropyltrimonium Chloride
General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFrizz-prone, damaged, or high-friction hairCationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
May suitMaximum-hold stylingA styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
-
20
Lactic Acid
General function
An acid used to set pH and, in scalp products, to loosen flakes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- pH adjuster
- humectant
- exfoliant
-
21
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
22
Iodopropynyl Butylcarbamate
- preservative
What the whole list adds up to
- 4 cleansers
- 4 botanical extracts
- 3 solvents
- 3 emollients
- 3 humectants
- 2 mild anionic cleansers
- 2 preservatives
- 2 oils
- 2 conditioning agents
- 1 sulfate cleanser
- 1 amphoteric cleanser
- 1 secondary cleanser
- 1 fragrance
- 1 declared fragrance
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 10 oz
Commonly seen
$9–12
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
-
Sun Bum
$5.4910 oz · $0.55/ozAug 30Lowest per oz
-
Sun Bum (DTC)
$10.9910 oz · $1.10/ozAug 22
-
CVS
$11.7910 oz · $1.18/ozAug 30
-
Target
$12.9910 oz · $1.30/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 10 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 10 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.78/oz; at 10 oz that is $8. Under that line you are paying less than most of them.
- About $11 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 10 oz.
Formula
8
Formula score
8 of 10
A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.
How the score is counted
- 4 products that do the same job cost less per ounce
- Costs less per ounce than 60% of the 805 shampoos we’ve priced
- Covers 5 of the 7 things a shampoo should do
- Reviewers mention 4 things they like about how it performs
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
AttitudeFragrance-free
Oatmeal Sensitive Skin Natural Volume & Shine Shampoo
$0.81/oz $0.37/oz less
- Fragrance-free
- Unscented
- Deep clean
- Function
- Also
FanolaClose function
Wonder Curl Shampoo
$0.83/oz $0.35/oz less
- Protein-free
- Deep clean
- Lightweight
- Function
- Also
Herbal EssencesLowest cost per oz
Herbal Essences Grapefruit Volumizing Shampoo, For Fine Hair
$0.67/oz $0.51/oz less
- Protein-free
- Deep clean
- Hard water
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Scalps that oil up within a day — for a proper reset wash and something that will not weigh hair down
Biggest tradeoff
Less suited to anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or dry or damaged hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Deep hydration and help to protect against breakage, frizz and drying from the sun
Humectants or rich emollients sit in the first eight ingredients.
- Cocos Nucifera (Coconut) Oil
- Helianthus Annuus (Sunflower) Seed Oil
- Propylene Glycol
Supported
Helps hair feel hydrated.
Made without parabens and sulfates
A sulfate detergent appears in the ingredient list.
- Sodium Coco-Sulfate
- Sodium Methyl Cocoyl Taurate
- Coco-Betaine
Potential conflict
The label says otherwise.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Perceived as helpful for sun- and swim-exposed hair, reducing tangles and dryness for kids/teens with heavy outdoor sun/water exposure
parents purchasing for children/teens with high sun and pool/ocean exposureStrong, repeatedly praised tropical/banana-coconut scent is the single most-mentioned positive attribute
broad range of reviewers, including parents buying for teens/kidsCleans without stripping color-treated hair
reviewers with color-treated hairLeaves hair feeling clean and soft without feeling heavy or weighed down
daily users, including fine/normal hair mentionsA minority of complaints concern order fulfillment (bottles arriving open/used, slow customer-service response) rather than the formula itself
single low-star reviewer describing a damaged/used bottle received via online orderMore from Sun Bum
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (3 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 6 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.