Up to 100% more volume
A brand-run study. We report it as stated and do not repeat the number as fact.
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Only the brand’s testing shows this.
Styler / Mousse, light-hold
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: ulta.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a mouss
$3.04/oz at 6.8 oz — more than 57% of the 139 mousses , which mostly run $1.55–4.12/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A light hold, as stated by the brand.
Gums and synthetic polymers together.
Film formers without much softening them — expect a cast to scrunch out.
Middle of the range — noticeable on fine hair, light on coarse hair.
The brand claims humidity resistance; the ingredient list cannot confirm it.
Absorbents appear, low in the list.
No oils or butters in the list.
No fast-drying alcohol in the list.
The silicones here are the water-soluble kind.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| PEG/PPG-17/18 Dimethicone | emulsifier | Keeps oil and water mixed | Shine |
| Steareth-21 | emulsifier | Keeps oil and water mixed | Stabilizes |
| Polyquaternium-46 | film former | Lays down the film that holds a shape | Detangles |
| VP/Methacrylamide/Vinyl Imidazole Copolymer | film former | Lays down the film that holds a shape | Holds |
| Polysorbate 20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer | conditioning agent | Conditions and softens — this is what makes it comb through | Protein |
| PEG-12 Dimethicone | emollient | Softens and smooths the strand | Shine |
| Tapioca Starch | starch | Soaks up oil and adds grip | Neutral |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
A water-soluble silicone that smooths and helps other silicones spread, without the build-up concern.
Listed in the first three ingredients, it is likely a structural part of this formula.
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
An emulsifier that keeps oil and water blended in a cream.
Listed in the first three ingredients, it is likely a structural part of this formula.
A conditioning hold polymer used for a soft, non-sticky set.
Listed in the first three ingredients, it is likely a structural part of this formula.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A water-soluble silicone that smooths without the build-up concern of standard silicones.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
A fine starch that absorbs oil and leaves a dry, grippy feel.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 6.8 oz
Priced above the products that do the same job. Stores sell it above the $18 line; products that do this job typically go for about $24 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among mousses, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Not ideal for hair that stiffens on protein, anyone who will not scrunch out a cast, or styles that have to hold all day
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Up to 100% more volume
A brand-run study. We report it as stated and do not repeat the number as fact.
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Only the brand’s testing shows this.
Up to 72 hours humidity resistance
Humidity resistance is measured in a lab, not read off a label; film formers can help.
May help, but not measurable here.
Thermal protection
Heat protection is a performance claim; an ingredient list cannot confirm it.
Only lab testing can show this.
Up to 48 hours style memory
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Hold strength 3/10
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Easy to use and delivers real volume as advertised
general reviewerStyle holds through 12+ hours until the next wash
general reviewerPleasant scent and good value for the longevity of the style
general reviewerHolds all day but didn't deliver the volume wanted for certain styles like hair bumps
reviewer attempting a specific updo/bump styleAchieves in seconds what used to take hours for specialty styles, though too intense for everyday use
reviewer doing specialty/updo styles