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Your avoid-list
Same job for less elsewhere
$21.77/oz at 1.7 oz — more than 89% of the 169 hair oils , which mostly run $4.50–16.47/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A silicone or oil blend does the shine work here.
Middle of the range — noticeable on fine hair, light on coarse hair.
Oils are present, but low enough to be a finishing touch.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No fast-drying alcohol in the list.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Isododecane | solvent | The base everything else is dissolved in | Shine |
| Dimethicone | silicone | The shine system | Buildup |
| C11-13 Isoalkane | solvent | The base everything else is dissolved in | Neutral |
| Caprylic/Capric Triglyceride | light ester | Light slip without much weight | Shine |
| Dimethiconol | silicone | The shine system | Buildup |
| Amodimethicone | silicone | The shine system | Buildup |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Tocopherol | antioxidant | Protects the formula | Stabilizes |
| Linalool | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
| Benzyl Salicylate | fragrance | The scent | Fragrance |
Full ingredient list (21)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Isododecane
General function
A fast-evaporating carrier that lets oils and polymers spread thinly, then leaves nothing behind.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- solvent
- emollient
-
2
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Role in this product typeIn a finishing oil, dimethicone spreads as a smooth, low-friction layer over the hair surface. It improves slip, reduces flyaways, and creates a glossier finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
DowMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairMay suit frizz-prone, damaged, or high-friction hair that benefits from surface smoothing and added slip.
DependsBuild-up-sensitive routinesConsider cleansing habits: dimethicone is not water-soluble, so repeated use may leave more deposited film than a low-detergent routine removes.
- silicone
- emollient
- conditioning agent
-
3
C11-13 Isoalkane
General function
A branched hydrocarbon from coconut- or palm-derived fatty alcohols. It spreads other ingredients thinly and evaporates, which is how a product can feel weightless once it dries.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
4
Caprylic/Capric Triglyceride
General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
5
Dimethiconol
General function
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
-
6
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
7
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
8
Tocopherol
General function
Vitamin E. It keeps the oils in a formula from going rancid and is used at very low levels.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- antioxidant
- vitamin
-
9
Camellia Oleifera Seed Oil
General function
Tea seed oil - light, fast-absorbing, used for shine on fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
11
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
12
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
13
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
14
Ethylhexyl Salicylate
General function
A UV filter used in leave-on hair products to slow colour fade.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
- UV filter
-
15
Water
· Aqua/Water/Eau
- solvent
-
16
Benzyl Alcohol
- preservative
- solvent
-
17
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
18
Eugenol
General function
A clove-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
19
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
20
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
21
Helianthus Annuus Seed Extract/Sunflower Seed Extract
- botanical extract
What the whole list adds up to
- 6 fragrances
- 5 solvents
- 5 emollients
- 5 named fragrance allergens
- 3 silicones
- 3 conditioning agents
- 2 vitamins
- 2 humectants
- 1 light ester
- 1 film former
- 1 declared fragrance
- 1 antioxidant
- 1 oil
- 1 UV filter
Ingredient list captured 2026-09-09. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 1.7 oz
Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $13 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Ulta Beauty
$37.001.7 oz · $21.77/ozSep 8Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $37 is the price we have observed for the 1.7 oz. We need three stores before we call a price commonly seen.
- Good value under $11 comes from the 6 products we score as doing the same job as this one. A quarter of them cost less than $6.26/oz; at 1.7 oz that is $11. Under that line you are paying less than most of them.
- About $13 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 1.7 oz.
Formula
Sold through salons at a price 5 products that do the same job undercut — the distribution is part of what you are paying for.
How the score is counted
- 5 products that do the same job cost less per ounce
- Costs more per ounce than 89% of the 169 hair oils we’ve priced
- Covers 5 of the 6 things a hair oil should do
- Reviewers mention 2 things they like about how it performs
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Shine
- Function
- Also
- Protein-free
- Shine
- Alcohol-free
- Function
- Also
- Shine
- Alcohol-free
- No aerosol
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costHair that stiffens on protein — for a protein-free formula and shine
Worth skipping for anyone sensitive to fragrance, curly-method routines, or people shopping on a budget
Consider Goldwell Dualsenses Just Smooth Taming Oil, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Many reviewers say a couple of drops adds noticeable shine and softness without leaving hair looking greasy or feeling weighed down.
general reviewers, several noting curly, wavy or color-treated hairReviewers repeatedly value it as a lightweight heat protectant they apply to damp hair before blow-drying or flat-ironing.
reviewers using it before heat stylingReviewers with fine or thin hair often say even a small amount makes their hair look oily or greasy, especially if they use more than a couple of drops.
reviewers who describe their hair as fine or thinA few reviewers say the eyedropper bottle is awkward, drains on its own, or wastes product on their palms before it reaches their hair.
reviewers commenting on the packagingA recurring complaint is the fragrance — several reviewers describe it as strong, chemical or headache-inducing and say it kept them from finishing the bottle even when the performance was otherwise good.
reviewers sensitive to strong scentsMore from Pureology
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 1 editorial), last checked 2026-09-08.
- Ingredient references are linked for 12 of 16 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-09.