A texturizing powder with a matte finish to structure and hold hair styles in place.
Absorbent powders are present, which is how a matte finish is normally produced.
- Silica Silylate
Supported
Texture without gloss.
Phyto
PRO STYLE Texturizing Powder
Styler / Volumizer, mixed-hold
- Styler
- volumizer
- Sulfate-free
- Silicone-free
- Protein-free
Size0.28 fl oz
Price$25seen at one store · 0.28 oz
Price / oz$89.29/ozat 0.28 oz
Where to buy3 stores · $25.00–28.00
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: us.phyto.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 4,000+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
Straight–Wavy
Not in your profile
Moisture level
High
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
12 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand website · Specialty beauty
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced above most volumizers
$89.29/oz at 0.28 oz — more than 98% of the 66 volumizers , which mostly run $3–7.07/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Matte, textured stylesabsorbent powders do the mattifying
Maybe skip if
this product carries a scent
Dry or very humid airwhere heavy humectants work against you
Frizz in humid airno film former or silicone to hold it back
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Wax
Gums and synthetic polymers together.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAQUA (WATER) | solvent | The base everything else is dissolved in | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Silica Silylate | powder | Mattifies and absorbs oil | Stabilizes |
| FragrancePARFUM (FRAGRANCE) | fragrance | The scent | Fragrance |
| Sodium Benzoate | preservative | Keeps the product from spoiling | Stabilizes |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Citral | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label.
Full ingredient list (12)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· AQUA (WATER)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
3
Silica Silylate
General function
A treated silica used to absorb oil and add grip in texture products.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
4
Fragrance
· PARFUM (FRAGRANCE)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
5
Sodium Benzoate
General function
A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
6
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
7
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
8
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
9
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
10
Phenoxyethanol
- preservative
-
11
Moringa Oleifera Seed Extract
- botanical extract
-
12
Disodium Phosphate
General function
A buffering salt that keeps pH stable as the product ages.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- salt
What the whole list adds up to
- 4 fragrances
- 3 named fragrance allergens
- 2 preservatives
- 2 pH adjusters
- 1 solvent
- 1 humectant
- 1 powder
- 1 thickener
- 1 declared fragrance
- 1 hard-water chelator
- 1 botanical extract
- 1 salt
Ingredient list captured 2026-09-17. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 0.28 oz
Seen at
$25
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
PHYTO USA (us.phyto.com)
$25.000.28 oz · $89.29/ozSep 17Lowest per oz
-
PHYTO
$25.000.28 oz · $89.29/ozSep 18
-
LovelySkin.com
$28.000.28 oz · $100.00/ozSep 18
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 0.28 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $25 is the price we have observed for the 0.28 oz. We need three stores before we call a price commonly seen.
- About $1 is what volumizers typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.
Formula
6
Formula score
6 of 10
Above the range for volumizers per ounce, on a formula that covers the middle of the format and has no close, cheaper equivalent in our library.
How the score is counted
- Nothing in our library does the same job for less
- Costs more per ounce than 98% of the 66 volumizers we’ve priced
- No softeners alongside the hold in the formula
- Masstige tier, sold at Brand website and Specialty beauty
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Similar products
- No close alternatives are recorded for this product yet.
- Browse this product category
Final decision
Should you buy it?
An above-range pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or frizz on humid days
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
• Applied at the roots, it is ideal for backcombing and creating tousled or undone effects.
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
More from Phyto
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 0 retailer, 2 editorial), last checked 2026-09-18.
- Ingredient references are linked for 6 of 8 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-18.