Formulated without sulfated surfactants, parabens, phthalates, microplastics, and dyes
No sulfate detergents appear in the ingredient list.
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Gentler on colour and coils.
Conditioner / Everyday rinse-out, detangling
Scent:
Notes: floral, fresh, herbal, mint.
Listing used for research: target.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Lower cost than most conditioners
$0.60/oz at 13 oz — less than 86% of the 689 conditioners , which mostly run $0.91–3.10/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list — this is a detangling formula.
No oils or butters in the list.
Middle of the range — noticeable on fine hair, light on coarse hair.
Humectants near the top — water-binding is a headline mechanism here.
No protein or amino acids in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Chelators are present — they bind hard-water and pool minerals.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (aqua) | solvent | The base everything else is dissolved in | Neutral |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Rosmarinus Officinalis (Rosemary) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Mentha Piperita (Peppermint) Leaf Extract | botanical extract | A trace plant extract | Neutral |
| Hamamelis Virginiana (Witch Hazel) Leaf Extract | botanical extract | A trace plant extract | Neutral |
| Menthol | fragrance | The scent | Fragrance |
| Menthyl Lactate | fragrance | The scent | Fragrance |
| Dimethicone | silicone | A little smoothing and shine | Buildup |
| Isopropyl Alcohol | drying alcohol | A small amount, for fast drying | Drying |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
Rosemary essential oil, used for scent and its traditional scalp reputation.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
Peppermint leaf extract, used for scent association and a cooling claim.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
An extract from the leaf of Witch Hazel (Hamamelis Virginiana). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A gentler cooling agent than menthol, with less scent.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A shine-giving emollient used in serums and finishing oils.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
A styling polymer that adds body and humidity resistance without a hard cast.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 13 oz
Usually a good value. Most stores sell it under the $15 line, and products that do this job typically go for about $16 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.
Formula
It carries the working systems a conditioner needs and still sits in the lower part of the price range for conditioners per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
Hair that stiffens on protein who want a protein-free formula and real detangling slip
Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Formulated without sulfated surfactants, parabens, phthalates, microplastics, and dyes
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
Contains witch hazel to help remove buildup and nourish the scalp
The detergent system is gentle; it is unlikely to clear heavy build-up on its own.
Too gentle for real build-up.
Minty-tingle sensation with rosemary oil and peppermint extract
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers highlight the minty scent and cooling sensation on the scalp as a defining, well-liked trait.
general usersSome reviewers frame it as delivering salon-quality softness at a drugstore price point.
value-conscious usersReviewers report noticeable softness and easy detangling after use.
general users