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OGX

Nourishing + Coconut Milk Anti-Breakage Serum Leave-In Hair Treatment

Leave-in / Rich leave-in, heavy

  • Leave-in
  • serum
  • Sulfate-free
  • Moisture-rich
  • Not cruelty-free · PETA-listed
Size4 fl oz
Price$7.99 Good valueseen at one store · 4 oz
Price / oz$2.00/ozat 4 oz
Where to buy1 store

Scent:

Notes: coconut, sweet.

Manufacturer page: ogxbeauty.com

Personal fit

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Priced with its peers

$2.00/oz at 4 oz — less than 52% of the 477 leave-ins , which mostly run $1.17–5.50/oz.

Price and stores

Great for

Protein-hungry hairthat stretches and stays stretched when wet
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list
Short ingredient listsfifteen ingredients or fewer

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Protein-sensitive hairthat goes stiff or straw-like on protein
Oily scalp or fine hairthat gets weighed down
Vegan and cruelty-freeour record does not support both claims here

Whether this weight sits well on your hair depends on density, porosity, and how much you already layer — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Slip and detangling Some

Some slip, mostly from esters or silicones rather than conditioners.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Protein Prominent

Protein high in the list — a strengthening formula, not a moisture one.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Dimethicone silicone Smooths the cuticle and adds shine Buildup
Dimethiconol silicone Smooths the cuticle and adds shine Buildup
C12-15 Alkyl Benzoate light ester Light slip without much weight Softens
Cocos Nucifera (Coconut) Oil oil Coats and softens the strand Softens
Hydrolyzed Milk Protein film former Lays down the film that holds a shape Protein
Albumen protein Firms up soft, over-stretchy hair Protein
Glycerin humectant Pulls water into the hair Moisturizes
Leuconostoc/Radish Root Ferment Filtrate preservative Keeps the product from spoiling Stabilizes
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-forward — a strengthening formula, not a moisture one. Contains fragrance. Contains heavier butters.
Full ingredient list (9)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • 2 Dimethiconol
    General function

    A high-shine silicone often paired with dimethicone for a smoother, glossier finish.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    PubChem
    • silicone
    • emollient
  • 3 C12-15 Alkyl Benzoate
    General function

    A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 4 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 5 Hydrolyzed Milk Protein
    General function

    A protein broken into fragments small enough to cling to the hair. It fills gaps on damaged strands and firms the feel for a few washes; too much reads as stiff.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 6 Albumen
    General function

    Egg-white protein, used for a firm, temporary film. Animal-derived.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    May not suitProtein-sensitive hair

    A large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.

    • protein
    • film former
  • 7 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 8 Leuconostoc/Radish Root Ferment Filtrate
    General function

    A fermentation-derived preservative used in "preservative-free" positioned formulas.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • preservative
  • 9 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 4 emollients
  • 2 silicones
  • 2 film formers
  • 2 proteins
  • 1 conditioning agent
  • 1 light ester
  • 1 oil
  • 1 hydrolysed protein
  • 1 humectant
  • 1 preservative
  • 1 fragrance
  • 1 declared fragrance

Ingredient list captured 2026-08-23. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 4 oz

Seen at $7.99 1 store · checked Aug 23
Good value under $15 Under $3.86/oz it costs less than three-quarters of the 6 products we score as doing the same job

Usually a good value. Most stores sell it under the $15 line, and products that do this job typically go for about $23 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store
  • Target
    $7.99
    4 oz · $2.00/oz
    Aug 23Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $7.99 is the price we have observed for the 4 oz. We need three stores before we call a price commonly seen.
  3. Good value under $15 comes from the 6 products we score as doing the same job as this one. A quarter of them cost less than $3.86/oz; at 4 oz that is $15. Under that line you are paying less than most of them.
  4. About $23 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 4 oz.

Formula

Formula score
5 of 10

Both the formula and the price land mid-range: it covers the core of what a leave-in does and costs about what leave-ins cost per ounce.

How the score is counted
  • Costs less per ounce than 52% of the 477 leave-ins we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 4 things they like about how it performs
  • Drugstore tier, sold at Target and Brand website
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • A humectantBinds water into the hair.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

CHIClosest function Infra Botanical Bliss Silk Infusion $5.44/oz $3.44/oz more
  • Heat protect
  • Protein
  • Rich
Function
  • Water-binding (humectants)
  • Oils and butters
Also
  • Salon tier
Compare
CHILowest cost per oz Silk Infusion Silk Reconstructing Complex $3.33/oz $1.33/oz more
  • Protein
  • Rich
  • Alcohol-free
· Related function
Function
  • Water-binding (humectants)
  • Oils and butters
Also
  • Salon tier
  • 6 oz bottle
Compare
CHIClose function Travel Size Silk Infusion Silk Reconstructing Complex $9.63/oz $7.63/oz more
  • Protein
  • Rich
  • Alcohol-free
Function
  • Water-binding (humectants)
  • Oils and butters
Also
  • 2 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Soft, over-stretchy hair who want protein high in the formula and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Adds luster & shine to hair

The formula carries a recognised shine system — silicone, oil, or light ester.

  • Dimethicone
  • Dimethiconol
  • C12-15 Alkyl Benzoate
Supported

Reflects light for visible shine.

Keeps hair strong & smooth

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Dimethicone
  • Dimethiconol
  • Cocos Nucifera (Coconut) Oil
Supported

Smoother strands, less frizz.

Promotes strength & elasticity

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Strengthen & hydrate hair without weighing it down

Humectants or rich emollients sit in the first eight ingredients.

  • Dimethicone
  • Dimethiconol
  • C12-15 Alkyl Benzoate
Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Coconut scent is a standout, frequently called out as 'amazing'/'delicious' and prompting compliments

Repairs/prevents breakage in damaged hair - multiple reviewers report fewer split ends and stronger-feeling strands with regular use

Controls frizz and adds shine/softness with just a small amount, bottle lasts a long time

Lightweight, absorbs without leaving hair sticky, slimy, or greasy even for fine/oily-prone hair

More from OGX

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 3 of 8 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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