Coco Twist Curl Defining Sulfate & Silicone Free Coconut Co-Wash
Co-wash / Low-lather cleanser, non-foaming
- Co-wash
- cream
- Sulfate-free
- Silicone-free
- Protein-free
- Cruelty-free · PETA-listed
Scent:
Notes: coconut.
Listing used for research: target.com
Personal fit
Is this right for you?
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Show all 23 factors we check
The rest of what your plan weighs on this product.
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Your avoid-list
Lower cost than most co-washes
$0.74/oz at 13.5 oz — less than 87% of the 94 co-washes , which mostly run $1.08–2.77/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
No detergent — the conditioners do the cleaning.
Conditioning agents sit high in the list — this is a detangling formula.
No oils or butters in the list.
Humectants near the top — water-binding is a headline mechanism here.
Water-first and light: unlikely to flatten fine hair.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Eau) | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Body and cleansing feel — not a drying alcohol | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Brassicamidopropyl Dimethylamine | conditioning agent | Does the cleaning here — a co-wash cleans with conditioners | Detangles |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Cetyl Hydroxyethylcellulose | gum | Adds body and a little hold | Holds |
| Polyquaternium-10 | conditioning agent | Adds slip, lower in the list | Detangles |
Full ingredient list (14)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water (Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
4
Brassicamidopropyl Dimethylamine
General function
A plant-derived conditioning agent that smooths the cuticle and eases combing.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
5
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
6
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Cetyl Hydroxyethylcellulose
General function
A cellulose thickener with a fatty tail, so it thickens and leaves a conditioning film at once.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
8
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
9
Tetrasodium Glutamate Diacetate
General function
A biodegradable hard-water chelator used in place of EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
10
Cocos Nucifera (Coconut) Fruit Extract
- botanical extract
-
11
Macadamia Ternifolia Seed Extract
- botanical extract
-
12
Persea Gratissima (Avocado) Fruit Extract
- botanical extract
-
13
Potassium Sorbate
- preservative
-
14
Sodium Benzoate
- preservative
What the whole list adds up to
- 3 botanical extracts
- 2 thickeners
- 2 conditioning agents
- 2 hard-water chelators
- 2 film formers
- 2 preservatives
- 1 solvent
- 1 fatty alcohol
- 1 emollient
- 1 humectant
- 1 pH adjuster
- 1 fragrance
- 1 declared fragrance
- 1 gum
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 13.5 oz
Usually a good value. Most stores sell it under the $24 line, and products that do this job typically go for about $31 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Target
$9.9913.5 oz · $0.74/ozAug 27Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 13.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.99 is the price we have observed for the 13.5 oz. We need three stores before we call a price commonly seen.
- Good value under $24 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.75/oz; at 13.5 oz that is $24. Under that line you are paying less than most of them.
- About $31 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 13.5 oz.
Formula
This formula covers the systems a co-wash is built around, and it costs less per ounce than most of the co-washes we have researched.
How the score is counted
- Costs less per ounce than 87% of the 94 co-washes we’ve priced
- Covers 5 of the 6 things a co-wash should do
- Reviewers mention 3 things they like about how it performs
- Drugstore tier, sold at Target and Walmart
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Gentle or no detergentCleans without stripping the conditioning back off.2 pts
- A humectantBinds water into the hair.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Fragrance-free
- Sulfate-free
- Protein-free
- Function
- Also
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
- Fragrance-free
- Sulfate-free
- Protein-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsColour-treated hair, looking for washing without sulfates and a protein-free formula
Worth skipping for anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who needs to clarify regularly
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Pleasant coconut scent, no crunch or frizz halo
Good value for regular wash-day use
Family use, hair stays cleaner longer between washes
Some report excess greasiness, needed a real shampoo wash sooner than expected
Not a fit for all natural hair textures
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 4 of 8 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-28.