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Maui Moisture

Curl Quench Coconut Oil Curl Smoothie

Finisher / Hair oil, glossing

  • Finisher
  • oil
  • Sulfate-free
  • Silicone-free
Size12 oz
Price$6.99 Good valueseen at one store · 12 oz
Price / oz$0.58/ozat 12 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Manufacturer page: mauimoisture.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Lower cost than most hair oils

$0.58/oz at 12 oz, less than 100% of the 270 hair oils , which mostly run $3.15–14.77/oz.

Price and stores

Great for

no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Silicone-free routinesno silicones appear in the list
Dull-looking haira recognised shine system is present

Maybe skip if

Stretching wash dayswaxes stay until a detergent wash removes them
Dry or very humid airwhere heavy humectants work against you
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel

Whether a finisher this rich looks shiny or greasy on you depends on your strand thickness and how oily your hair gets. Your consultation answers that.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Shine system Oil blend

A silicone or oil blend does the shine work here.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Aloe Barbadensis Leaf Juice humectant Pulls water into the hair Moisturizes
WaterWater (Aqua) solvent The base everything else is dissolved in Neutral
Glycerin humectant Pulls water into the hair Moisturizes
Cocos Nucifera (Coconut) Oil oil The shine and softening system Shine
Isopropyl Myristate light ester Light slip without much weight Shine
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Shine
Cetyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Shine
Glyceryl Stearate emulsifier Keeps oil and water mixed Shine
Microcrystalline WaxMicrocrystalline Wax (Cera Microcristallina) wax Adds a little grip Buildup
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one.
Full ingredient list (28)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Aloe Barbadensis Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 2 Water · Water (Aqua)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 3 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 4 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 5 Isopropyl Myristate
    General function

    A very light ester that makes products glide and disappear quickly on the hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 6 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 7 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 8 Glyceryl Stearate
    General function

    A workhorse emulsifier that holds oil and water together in a cream.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • emulsifier
    • emollient
  • 9 Polysorbate 20
    • solubilizer
    • emulsifier
  • 10 PEG-40 Hydrogenated Castor Oil
    • solubilizer
    • emulsifier
  • 11 Cocos Nucifera (Coconut) Water
    • botanical extract
  • 12 Carica Papaya Fruit Extract
    • botanical extract
  • 13 Plumeria Alba Flower Extract
    • botanical extract
  • 14 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 15 Microcrystalline Wax · Microcrystalline Wax (Cera Microcristallina)
    General function

    A petroleum-derived wax used for firm, pliable hold in pomades and pastes.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    May not suitBuild-up-sensitive routines

    It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

    • wax
    • film former
    • sealant
  • 16 Hydrogenated Soybean Oil
    General function

    Soybean oil hardened into a wax-like fat, used to thicken and seal.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    • oil
    • emollient
    • sealant
  • 17 Polyquaternium-37
    General function

    A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
    • thickener
  • 18 Caprylyl Glycerin/Sebacic Acid Copolymer
  • 19 Diheptyl Succinate
    General function

    A light plant-derived ester used as a silicone alternative for slip and a dry, smooth finish.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 20 Propylene Glycol Dicaprylate/Dicaprate
    General function

    A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 21 PPG-1 Trideceth-6
    • emulsifier
    • solubilizer
  • 22 Ceteareth-20
    • emulsifier
  • 23 Stearic Acid
    General function

    A fatty acid that thickens creams and helps them hold their texture.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • emulsifier
    • thickener
    • fatty alcohol
  • 24 Tapioca Starch
    General function

    A fine starch that absorbs oil and leaves a dry, grippy feel.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 25 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 26 DMDM Hydantoin
    • formaldehyde releaser
    • preservative
  • 27 Diazolidinyl Urea
    • formaldehyde releaser
    • preservative
  • 28 Iodopropynyl Butylcarbamate
    • preservative

What the whole list adds up to

  • 9 emollients
  • 6 emulsifiers
  • 4 botanical extracts
  • 4 thickeners
  • 3 humectants
  • 3 light esters
  • 3 fatty alcohols
  • 3 solubilizers
  • 3 sealants
  • 3 preservatives
  • 2 solvents
  • 2 oils
  • 2 film formers
  • 2 formaldehyde releasers

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $6.99 1 store · checked Oct 22
Good value under $58 Under $4.85/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $58 line, and products that do this job typically go for about $104 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store
  • Target
    $6.99
    12 oz · $0.58/oz
    Oct 22Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $6.99 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
  3. Good value under $58 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.85/oz; at 12 oz that is $58. Under that line you are paying less than most of them.
  4. About $104 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
9 of 10

It carries the working systems a hair oil needs and still sits in the lower part of the price range for hair oils per ounce.

How the score is counted
  • Costs less per ounce than 100% of the 270 hair oils we’ve priced
  • Covers 5 of the 6 things a hair oil should do
  • Reviewers mention 3 things they like about how it performs
  • Drugstore tier, sold at Brand website
  • A shine systemThe silicone, oil, or ester that produces gloss.3 pts
  • A weightless carrierDelivers the shine without leaving grease.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • An antioxidantKeeps the oils in the bottle from going off.1 pt
  • No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

AvedaClosest function botanical repair™ strengthening overnight serum $20.00/oz $19.42/oz more
  • Protein-free
  • Rich
  • Silicone-free
Function
  • Film formers
  • Weight on the hair
Also
  • Cruelty-free
  • Vegan
  • Masstige tier
Compare
UNITE HairClose function 7SECONDS BlowOut Crème $5.21/oz $4.63/oz more
  • Protein-free
  • Silicone-free
  • Rinses clean
Function
  • Film formers
  • Oils and butters
Also
  • Floral scent, not unscented
  • Cruelty-free
  • Vegan
Compare
Luster's PinkLowest cost per oz PINK GROWTH & SCALP RELIEF NATURAL OIL MOISTURIZING LOTION $0.69/oz $0.11/oz more
  • Protein-free
  • Rich
  • Silicone-free
· Close function
Function
  • Film formers
  • Weight on the hair
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People sensitive to fragrance who want a formula with no added fragrance and a product with no scent

Biggest tradeoff

Less suited to anyone stretching time between washes, very dry or very humid climates, or anyone who wants a product to smell of something

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Many reviewers say the creamy, thick texture moisturizes curls without feeling greasy.

Reviewers across hair types

Many reviewers describe the coconut scent as delightful, and some say people compliment how their hair smells.

Reviewers across hair types

Several reviewers say it helps define curls and makes hair easier to detangle.

Reviewers with curly hair

Several reviewers say this tames frizz and leaves hair smooth, especially in humid weather.

Reviewers with frizz-prone curly hair

More from Maui Moisture

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 2 retailer, 1 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 9 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-22.

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