Shampoo / Clarifying, deep-cleaning
Scent:
Notes: fresh, sweet.
Strength: Strong
Manufacturer page: kloraneusa.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a shampoo
$2.79/oz at 13.53 oz — more than 72% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil, buildup, and most residue — a reset wash.
Thick foam that spreads quickly through the hair.
Conditioning agents are present, lower in the list.
Humectants in the working part of the formula.
No over-the-counter scalp active.
Chelators are present — they bind hard-water and pool minerals.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Decyl Glucoside | nonionic cleanser | — | Cleanses |
| Disodium Cocoamphodiacetate | amphoteric cleanser | — | Cleanses |
| Disodium Laureth Sulfosuccinate | mild anionic cleanser | — | Cleanses |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Acrylates Copolymer | film former | Lays down the film that holds a shape | Holds |
| Mangifera Indica (Mango) Seed Butter | butter | Heavy softening — this is what makes it rich | Heavy |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
A very mild cleanser that softens the effect of stronger detergents.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
A mild cleanser used to soften a formula built on stronger detergents.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
A plant butter that is slightly lighter than shea, used in curl creams.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
An emulsifier that also softens, often added to make a cleanser feel less stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A wax that makes shampoo look pearly and adds a slightly richer feel.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A conditioning polymer that adds slip and helps hold moisture on the strand.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
A high-foaming, strongly cleansing detergent. It clears build-up thoroughly and is the harsher of the two common sulfates.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
A readily biodegradable chelator used in place of EDTA to bind hard-water minerals.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A certified colour added to tint the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
A certified colour that tints the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
Ingredient list captured 2026-08-23. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 13.53 oz
Priced above the products that do the same job. Stores sell it above the $20 line; products that do this job typically go for about $39 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Hair that stiffens on protein — for a protein-free formula and a proper reset wash
Worth skipping for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or dry or damaged hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
A moisture-rich, plant-based shampoo that gently cleanses, nourishes and restores lasting hydration to dry, dehydrated hair.
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Leaves hair soft, silky and full of shine.
Light esters can add a little gloss without a full shine system.
A hint of gloss.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Considered a fantastic, highly moisturizing shampoo that rinses clean with a pleasant, not-overpowering scent
Ingredient-label mismatch complaint: marketed/perceived as gentle/'sulfate-free' but the panel lists Sodium Lauryl Sulfate, and customer service didn't resolve the confusion
Nice, creamy formula, though the bottle cap design (non-removable top) is disliked, making it hard to add water to get out the last bit
