Frizz Control Shine Hair Serum
Finisher / Serum, glossing
- Finisher
- serum
- Sulfate-free
- Protein-free
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
Is this right for you?
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Show all 22 factors we check
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Your avoid-list
Priced with its peers
$7.50/oz at 2 oz — less than 56% of the 79 serums , which mostly run $3.27–14.46/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A silicone or oil blend does the shine work here.
Heavy butters and waxes in the first eight ingredients.
Oils sit high in the list — a softening, coating formula.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No fast-drying alcohol in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Dimethicone | silicone | The shine system | Buildup |
| Brassica Campestris/Aleurites Fordi Oil Copolymer | wax | Holds shape and adds weight | Buildup |
| Hydrogenated Ethylhexyl Olivate | light ester | Light slip without much weight | Shine |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | The shine and softening system | Shine |
| Dimethiconol | silicone | The shine system | Buildup |
| C15-19 Alkane | emollient | Softens and smooths the strand | Shine |
| Oryza Sativa (Rice) Bran Oil | oil | The shine and softening system | Shine |
| Moringa Oleifera Seed Oil | oil | The shine and softening system | Shine |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
Full ingredient list (16)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
-
2
Brassica Campestris/Aleurites Fordi Oil Copolymer
General function
A plant-oil wax used as a vegan alternative to beeswax for hold and sheen.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May not suitBuild-up-sensitive routinesWaxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.
- wax
- film former
- emollient
-
3
Hydrogenated Ethylhexyl Olivate
General function
An olive-derived emollient that softens and thickens without a heavy oily feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
5
Dimethiconol
General function
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
-
6
C15-19 Alkane
General function
A plant-derived light alkane used as a clean-feeling silicone alternative.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
-
7
Oryza Sativa (Rice) Bran Oil
General function
A light oil used for shine and slip, often alongside rice-derived proteins.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
8
Moringa Oleifera Seed Oil
General function
A stable, light oil used for softness and shine.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
9
Orbignya Oleifera (Babassu) Seed Oil
General function
Babassu oil - solid at cool temperatures, lighter than coconut oil in feel.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Coconut Alkanes
General function
A coconut-derived light emollient used as a plant alternative to silicone.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
-
11
Schinziophyton Rautanenii (Mongongo) Kernel Oil
General function
The oil pressed from Mongongo (Schinziophyton Rautanenii). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
12
Coco-Caprylate/Caprate
General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
13
Ethyl Macadamiate
General function
A light macadamia-derived ester used for a dry, silky finish.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
14
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
15
Hydrogenated Olive Oil Unsaponifiables
General function
The waxy fraction of olive oil, used to seal and soften without a liquid-oil feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
- emollient
- sealant
-
16
Tocopheryl Acetate
- antioxidant
- vitamin
What the whole list adds up to
- 14 emollients
- 5 oils
- 3 light esters
- 2 silicones
- 2 solvents
- 1 conditioning agent
- 1 wax
- 1 film former
- 1 fragrance
- 1 declared fragrance
- 1 sealant
- 1 antioxidant
- 1 vitamin
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 2 oz
Usually a good value. Most stores sell it under the $22 line, and products that do this job typically go for about $25 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Target
$14.992 oz · $7.50/ozAug 27Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $14.99 is the price we have observed for the 2 oz. We need three stores before we call a price commonly seen.
- Good value under $22 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $11.17/oz; at 2 oz that is $22. Under that line you are paying less than most of them.
- About $25 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 2 oz.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among serums, with the working systems present.
How the score is counted
- Costs less per ounce than 56% of the 79 serums we’ve priced
- Covers 5 of the 6 things a serum should do
- Reviewers mention 2 things they like about how it performs
- Reviewers mention 2 recurring complaints
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Protein-free
- Rich
- Shine
- Function
- Also
- Protein-free
- Rich
- Shine
- Function
- Also
- Heat protect
- Protein-free
- Rich
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsHair that stiffens on protein who want a protein-free formula and a formula with real substance
Worth skipping for anyone sensitive to fragrance, curly-method routines, or oily scalps and fine hair
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Gives coarse hair healthy shine without weighing it down
coarse hairMakes hair feel soft and shiny
Left hair looking oily with only minimal use
Pump nozzle malfunctions reported
More from Kitsch
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 1 of 15 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-28.