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Kevin Murphy

TOUCHABLE

Styler / Texture spray, mixed-hold

  • Styler
  • texture spray
  • aerosol
  • Sulfate-free
  • Protein-free
  • Lightweight
  • Cruelty-free · PETA-listed
Size250 ml
Price$38–39 Good valuecommonly seen · 8.5 oz
Price / oz$4.50/ozat 8.5 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: floral, musk, patchouli, red berry, rose.

“A soft, luminous floral with red berry freshness, a heart of dewy rose and sensual patchouli and musk.” (Brand page)

Strength: Strong

Manufacturer page: kevinmurphy.com.au

Personal fit

Is this right for you?

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Upper-mid price for a texture spray

$4.50/oz at 8.5 oz, more than 51% of the 98 texture sprays , which mostly run $2.91–5.88/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products

Maybe skip if

this product has a strong scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption Some

Absorbents appear, low in the list.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Alcohol Denat. drying alcohol Sets the style fast, which is also why it can feel dry Drying
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
PEG-40 Hydrogenated Castor Oil solubilizer Keeps oils dissolved in water Stabilizes
WaterWater (Aqua) (Eau) solvent The base everything else is dissolved in Neutral
Alcohol Denat.Alcohol drying alcohol Sets the style fast, which is also why it can feel dry Drying
Methacryloyl Ethyl Betaine/Acrylates Copolymer film former Lays down the film that holds a shape Holds
Hibiscus Rosa-Sinensis Flower Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Silybum Marianum Seed Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Pogostemon Cablin Oil botanical extract A trace plant extract Fragrance
Phenyl Trimethicone silicone A little smoothing and shine Buildup
PEG-12 Dimethicone emollient A softening touch, low in the list Buildup
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates. No protein: a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove.
Full ingredient list (21)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Alcohol Denat.
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 2 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 3 PEG-40 Hydrogenated Castor Oil
    General function

    A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solubilizer
    • emulsifier
  • 4 Water · Water (Aqua) (Eau)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solvent
  • 5 Alcohol Denat. · Alcohol
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 6 Methacryloyl Ethyl Betaine/Acrylates Copolymer
    General function

    A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • film former
    • polymer
  • 7 Hibiscus Rosa-Sinensis Flower Extract
    General function

    An extract from the flower of Hibiscus Rosa-Sinensis. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 8 Silybum Marianum Seed Extract
    • botanical extract
  • 9 Limonium Gerberi Extract
    • botanical extract
  • 10 Daucus Carota Sativa (Carrot) Seed Oil
    General function

    The oil pressed from Daucus Carota. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 11 Pogostemon Cablin Oil
    General function

    Patchouli essential oil, used as an earthy fragrance note.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 12 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 13 Phenyl Trimethicone
    General function

    A high-refractive silicone used specifically for visible shine in serums and finishing oils.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • emollient
  • 14 PEG-12 Dimethicone
    General function

    A water-soluble silicone that smooths without the build-up concern of standard silicones.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.

    • emollient
    • silicone
    • water-soluble silicone
  • 15 Methyl Gluceth-20
    General function

    A sugar-derived humectant that holds water with a lighter, satin feel rather than glycerin's tack. It also helps other ingredients stay dissolved.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    • humectant
    • emollient
    • solvent
  • 16 Silica
    General function

    A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

    PubChem
    • powder
    • thickener
    • mineral
  • 17 Polyamide-3
    • film former
    • polymer
    • thickener
  • 18 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 19 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 20 Citronellol
    General function

    A rose-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 21 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 5 fragrances
  • 4 solvents
  • 4 botanical extracts
  • 4 emollients
  • 3 named fragrance allergens
  • 2 drying alcohols
  • 2 film formers
  • 2 polymers
  • 2 humectants
  • 2 silicones
  • 2 thickeners
  • 1 propellant
  • 1 solubilizer
  • 1 emulsifier

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 8.5 oz

Commonly seen $38–39 Midpoint $38 · 3 stores · checked Oct 17
Good value under $40 Under $4.68/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $40 line, and products that do this job typically go for about $45 at this size.

Show the price ladder
Where we’ve seen it4 listings · 4 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 8.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 8.5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $40 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.68/oz; at 8.5 oz that is $40. Under that line you are paying less than most of them.
  4. About $45 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.5 oz.

Formula

Formula score
8 of 10

A complete formula at an ordinary price: mid-range per ounce among texture sprays, with the working systems in place.

How the score is counted
  • 1 products that do the same job cost less per ounce
  • Costs more per ounce than 51% of the 98 texture sprays we’ve priced
  • Covers 5 of the 6 things a texture spray should do
  • Reviewers mention 2 recurring complaints
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

KenraLowest cost per oz Fast-dry Hairspray 8 $2.75/oz $1.75/oz less
  • Protein-free
  • Lightweight
· Close function
Function
  • Oils and butters
Also
  • Masstige tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for straight to wavy hair

Final decision

Should you buy it?

Only for a specific need
Best user

Hair that stiffens on protein, looking for a protein-free formula and defined, clumped curls

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
A weightless finishing spray wax that maintains texture and hold to reinforce the appearance of separation.

Light silicones and low wax content help it avoid visible residue.

  • Alcohol Denat.
  • Water
  • Phenyl Trimethicone
Supported

Less likely to weigh hair down.

Delivers the finish of a wax with the lightness of a spray, never sticky to the touch.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Flexible hold with texturizing benefits

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Methacryloyl Ethyl Betaine/Acrylates Copolymer
  • Daucus Carota Sativa (Carrot) Seed Oil
  • Phenyl Trimethicone
Supported

Natural movement without stiffness.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reviewers with short or fine hair praise a soft, pliable wax-like hold that adds texture, lift and tousle without feeling heavy or greasy.

short-haired and fine-haired reviewers, many salon-introduced

Several reviewers say the tightly fitting cap is extremely hard to remove, and a couple report the aerosol can stopping partway through.

loyal users complaining about packaging

Some reviewers found it tacky, stiff or too heavy, especially on thinner hair, and could not run their fingers through it.

reviewers who disliked the finish

The fragrance is highly divisive, with many reviewers loving it and several finding it strong, cologne-like, lingering or aftershave-like.

reviewers commenting on scent, some fragrance-sensitive

More from Kevin Murphy

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-17.
  • Ingredient references are linked for 7 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-17.

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