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Joico

Flip Turn Volumizing Finishing Spray

Styler / Hairspray, strong-hold

  • Styler
  • hairspray
  • spray
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size9 fl oz
Price$18–24 Good valuecommonly seen · 9 oz
Price / oz$2.36/ozat 9 oz
Where to buy5 stores · $12.51–27.90

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Strength: Strong

Listing used for research: ulta.com

Personal fit

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Priced with its peers

$2.36/oz at 9 oz — less than 61% of the 95 hairsprays , which mostly run $1.75–4.31/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove

Maybe skip if

this product carries a strong scent
Very dry or damaged hairit contains fast-drying alcohol
Soft, touchable finishesthe brand states a firm hold
Aerosol avoidancethis is a pressurised can
Picking it up locallywe have it recorded in one channel only

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers — the firmest of the hold systems.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Humidity resistance Claimed

The brand claims humidity resistance; the ingredient list cannot confirm it.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Alcohol Denat. drying alcohol Sets the style fast — the same reason it can read dry Drying
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Butane propellant Pushes the product out of the can Neutral
VA/Crotonates/Vinyl Neodecanoate Copolymer film former Lays down the film that holds a shape Holds
Aminomethyl Propanol pH adjuster Fine-tunes the pH pH balancer
Moringa Oleifera Seed Oil oil A little softening for the film Softens
Ethylhexyl Methoxycinnamate UV filter A trace UV filter Neutral
Ammonium benzoate preservative Keeps the product from spoiling Stabilizes
Benzoic Acid preservative Keeps the product from spoiling Stabilizes
Alpha-Isomethyl Ionone fragrance The scent Fragrance
Hydroxycitronellal fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates or silicones. No protein — a moisture formula, not a repair one. Fragrance is on the label. This is a pressurised can.
Full ingredient list (16)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Alcohol Denat.
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Role in this product type

    In hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    May suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    DependsVery dry or highly damaged hair

    Consider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.

    Cosmetic Ingredient Review
    • drying alcohol
    • solvent
  • 2 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 3 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 4 Butane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates immediately.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • propellant
  • 5 VA/Crotonates/Vinyl Neodecanoate Copolymer
    General function

    A hairspray polymer that holds firmly and resists humidity.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 6 Aminomethyl Propanol
    General function

    A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 7 Moringa Oleifera Seed Oil
    General function

    A stable, light oil used for softness and shine.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 8 Ethylhexyl Methoxycinnamate
    General function

    A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 9 Ammonium benzoate
    • preservative
    • salt
  • 10 C12-15 Alkyl Benzoate
    General function

    A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 11 Tocopherol
    • antioxidant
    • vitamin
  • 12 Benzoic Acid
    • preservative
  • 13 Alpha-Isomethyl Ionone
    General function

    A violet-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 14 Hydroxycitronellal
    General function

    A soft floral fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 15 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 16 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 4 fragrances
  • 3 named fragrance allergens
  • 2 solvents
  • 2 propellants
  • 2 emollients
  • 2 preservatives
  • 1 drying alcohol
  • 1 film former
  • 1 polymer
  • 1 pH adjuster
  • 1 oil
  • 1 UV filter
  • 1 salt
  • 1 light ester

Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 9 oz

Commonly seen $18–24 Midpoint $21.25 · 4 stores · checked Aug 30
Good value under $26 Under $2.84/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $26 line, and products that do this job typically go for about $29 at this size.

Show the price ladder
Where we’ve seen it6 listings · 5 stores

9 ozmost listedBest per ounce

  • Ulta
    $22.50
    Aug 25

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 9 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 9 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $26 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.84/oz; at 9 oz that is $26. Under that line you are paying less than most of them.
  4. About $29 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 9 oz.

Formula

Formula score
7 of 10

Nothing separates this from the middle of the range for hairsprays, on formula or on cost per ounce.

How the score is counted
  • 1 products that do the same job cost less per ounce
  • Costs less per ounce than 61% of the 95 hairsprays we’ve priced
  • No no drying alcohol in the first three in the formula
  • Reviewers mention 2 things they like about how it performs
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

L'Oréal ParisLowest cost per oz L'Oréal Paris Elnett Satin Extra Strong Hold Unscented Hair Spray $1.36/oz $1.00/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Function
  • Slip and detangling
  • Oils and butters
  • Cast risk
Also
  • 11 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for straight to wavy hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and a curly-method-compatible formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or anyone who wants a soft, touchable finish

Best alternative if not

L'Oréal Paris L'Oréal Paris Elnett Satin Extra Strong Hold Unscented Hair Spray — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

4
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
mega-volume

It reads light on the strand, which is what volume claims depend on.

  • VA/Crotonates/Vinyl Neodecanoate Copolymer
Supported

Leaves room for lift.

72 hours of hold

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

flexible hold

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • VA/Crotonates/Vinyl Neodecanoate Copolymer
  • Moringa Oleifera Seed Oil
  • C12-15 Alkyl Benzoate
Supported

Natural movement without stiffness.

humidity and pollution protection

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • VA/Crotonates/Vinyl Neodecanoate Copolymer
  • Moringa Oleifera Seed Oil
Supported

Smoother strands, less frizz.

paraben-free

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

no SLS/SLES sulfates

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Only volumizing spray that doesn't coat or weigh down fine hair, called a holy-grail volume product

fine-hair reviewer

Hold and volume are strong enough that it's the only spray the reviewer will use

repeat buyer

Smell is so strong the reviewer can't stand using the product

dissatisfied reviewer

Scent is off-putting, described as smelling like vinegar or glue when sprayed

dissatisfied reviewer

More from Joico

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 6 of 10 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-02.

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