I Create Shine Glossing Serum
Finisher / Serum, light-reflecting
- Finisher
- serum
- Sulfate-free
- Silicone-free
- Protein-free
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: innersensebeauty.com
Personal fit
Is this right for you?
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Show all 22 factors we check
The rest of what your plan weighs on this product.
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Your avoid-list
Same job for less elsewhere
$23.67/oz at 1.69 oz — more than 96% of the 77 serums , which mostly run $3.25–14.50/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Light esters or a volatile carrier: shine with little residue.
Heavy butters and waxes in the first eight ingredients.
Oils sit high in the list — a softening, coating formula.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No fast-drying alcohol in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Hydrogenated Ethylhexyl Olivate | light ester | Light slip without much weight | Shine |
| Ethyl Macadamiate | light ester | Light slip without much weight | Shine |
| Sesamum Indicum (Sesame) Seed Oil | oil | The shine and softening system | Shine |
| Cocos Nucifera (Coconut) Oil | oil | The shine and softening system | Shine |
| Hydrogenated Olive Oil Unsaponifiable | emollient | Softens and smooths the strand | Heavy |
| Vitis Vinifera (Grape) Seed Oil | oil | The shine and softening system | Shine |
| Coco-Caprylate/CaprateCoco-Caprylate | light ester | Light slip without much weight | Shine |
| Simmondsia Chinensis (Jojoba) Seed Oil | emollient | Softens and smooths the strand | Buildup |
| Fragrance | fragrance | The scent | Fragrance |
Full ingredient list (16)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Hydrogenated Ethylhexyl Olivate
General function
An olive-derived emollient that softens and thickens without a heavy oily feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
2
Ethyl Macadamiate
General function
A light macadamia-derived ester used for a dry, silky finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
3
Sesamum Indicum (Sesame) Seed Oil
General function
A medium-weight oil used for conditioning and scalp application.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
4
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
5
Hydrogenated Olive Oil Unsaponifiable
General function
The waxy fraction of olive oil, used to seal and soften without a liquid-oil feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emollient
- sealant
-
6
Vitis Vinifera (Grape) Seed Oil
General function
A light oil used where softness is wanted without weight.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
7
Coco-Caprylate/Caprate
· Coco-Caprylate
General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
8
Simmondsia Chinensis (Jojoba) Seed Oil
General function
Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- emollient
- light ester
- oil
- wax
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
9
Triethyl Citrate
General function
A citrate ester used to stabilise fragrance and support the preservative system.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- preservative
-
10
Persea Gratissima (Avocado) Oil
General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
11
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
12
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
13
Vaccinium Macrocarpon (Cranberry) Seed Oil
General function
The oil pressed from Cranberry (Vaccinium Macrocarpon). It is one of the lighter plant oils, absorbing faster and leaving less residue.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
14
Butyrospermum Parkii (Shea) Butter
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
15
Tocopherol
- antioxidant
- vitamin
-
16
Malic Acid
General function
An apple-derived acid used to bring the formula to an acidic pH.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- exfoliant
What the whole list adds up to
- 12 emollients
- 7 oils
- 4 light esters
- 2 sealants
- 2 pH adjusters
- 1 wax
- 1 preservative
- 1 fragrance
- 1 declared fragrance
- 1 butter
- 1 antioxidant
- 1 vitamin
- 1 exfoliant
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 1.69 oz
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $5 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Ulta Beauty
$40.001.69 oz · $23.67/ozAug 27Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1.69 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $40 is the price we have observed for the 1.69 oz. We need three stores before we call a price commonly seen.
- Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.99/oz; at 1.69 oz that is $5. Under that line you are paying less than most of them.
- About $5 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 1.69 oz.
Formula
This is a complete serum formula. It is also above the range for serums per ounce, with 8 close matches selling for meaningfully less.
How the score is counted
- 8 products that do the same job cost less per ounce
- Costs more per ounce than 96% of the 77 serums we’ve priced
- Covers 5 of the 6 things a serum should do
- Reviewers mention 3 things they like about how it performs
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Protein-free
- Rich
- Silicone-free
- Differs
- Protein-free
- Rich
- Silicone-free
- Differs
- Protein-free
- Rich
- Silicone-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costHair that stiffens on protein — for a protein-free formula and a formula with real substance
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
Consider Aussie Ultra Smooth Glossing Shield, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Never oily even with daily use across fine/straight/wavy hair
A little goes a long way, hair looks glossy and healthy
Lightweight, doesn't weigh curls down
curly hairAllergic reaction reported, lasting about 6 weeks
More from Innersense Organic Beauty
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 4 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-28.