Skip to main content
IGK

Turn It Up Hair Thickening Instant Volume Spray

Styler / Volumizer, mixed-hold

  • Styler
  • volumizer
  • aerosol
  • Sulfate-free
  • Silicone-free
  • Curly-method
Price$28seen at one store
Where to buy1 store

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: igkhair.com

Personal fit

Is this right for you?

Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.

  • In 10 minutes we can identify your exact hair condition and traits.
  • Every product matched against your hair across the 22 factors we check.
  • A personalized routine for your daily life — your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49.00 one-time consultation, no subscription

Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.

Start your consultation

Not enough priced volumizers to place it

We have not priced enough volumizers to place this one.

Price and stores

Great for

Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Matte, textured stylesabsorbent powders do the mattifying

Maybe skip if

this product carries a scent
Very dry or damaged hairit contains fast-drying alcohol
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption Some

Absorbents appear, low in the list.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
Butane propellant Pushes the product out of the can Neutral
Alcohol Denat. drying alcohol Sets the style fast — the same reason it can read dry Drying
Isobutane propellant Pushes the product out of the can Neutral
Alcohol Denat.Alcohol drying alcohol Sets the style fast — the same reason it can read dry Drying
VP/VA Copolymer film former Lays down the film that holds a shape Holds
Zeolite mineral Adds texture or opacity Neutral
Hydrolyzed Pea Protein film former Lays down the film that holds a shape Protein
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or silicones. Contains fragrance. Pressurised aerosol. Fast-drying alcohol is in the list.
Full ingredient list (19)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 2 Butane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates immediately.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 3 Alcohol Denat.
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 4 Isobutane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates on contact.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • propellant
  • 5 Alcohol Denat. · Alcohol
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 6 VP/VA Copolymer
    General function

    A hold polymer that dries to a clear film. It sets the style and washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 7 Zeolite
    General function

    A porous mineral used to absorb oil and, in some products, to trap odour.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

    • mineral
    • powder
  • 8 Hydrolyzed Pea Protein
    General function

    A plant protein used for strength claims in vegan formulas.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 9 Althaea Officinalis Root Extract
    • botanical extract
  • 10 Hydrogenated Olive Oil Unsaponifiables
    General function

    The waxy fraction of olive oil, used to seal and soften without a liquid-oil feel.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    May not suitBuild-up-sensitive routines

    It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

    • emollient
    • sealant
  • 11 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 12 Water · Water (Aqua/Eau)
    • solvent
  • 13 Kaolin
    General function

    A soft white clay that absorbs oil and adds body without much grit.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

    May not suitVery dry or highly damaged hair

    An absorbent solid takes up oil, and hair already short of it has less to give.

    • clay
    • powder
  • 14 Undecane
    General function

    A light plant-derived hydrocarbon that spreads other ingredients and evaporates.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • solvent
    • emollient
  • 15 Tridecane
    General function

    A light hydrocarbon carrier, usually paired with undecane as a plant alternative to volatile silicone.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • solvent
    • emollient
  • 16 Distarch Phosphate
    General function

    A modified starch. It soaks up oil and water and leaves a dry, slightly grippy feel, which is what puts starches in dry shampoos and texture products.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • absorbent
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 17 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 18 Coco-Caprylate/Caprate
    General function

    A plant-derived light ester used where a silicone-free but silky feel is wanted.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 19 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent

What the whole list adds up to

  • 6 solvents
  • 5 emollients
  • 3 propellants
  • 2 drying alcohols
  • 2 film formers
  • 2 powders
  • 2 sealants
  • 1 polymer
  • 1 mineral
  • 1 protein
  • 1 hydrolysed protein
  • 1 botanical extract
  • 1 butter
  • 1 clay

Ingredient list captured 2026-09-13. Formulas change — check the package in your hand when an ingredient matters to you.

Price

Seen at $28 1 store · checked Sep 13
Show the price ladder
Where we’ve seen it1 listing · 1 store

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. Seen at $28 is the price we have observed for the this size. We need three stores before we call a price commonly seen.

Formula

Formula score
8 of 10

We do not have enough volumizers with a computable price per ounce to say where this one sits. The formula itself carries the systems a volumizer is built around.

How the score is counted
  • Covers 5 of the 6 things a volumizer should do
  • Salon tier, sold at Brand website
  • Salon tier
  • 4 sources consulted for this record
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

AvedaClosest function Tousle Texture Dry Texture Spray $10.28/oz
  • Protein-free
  • Curly method
  • Lightweight
Function
  • Water-binding (humectants)
  • Oils and butters
  • Protein
Also
  • Cruelty-free
  • Vegan
  • Sold at specialty beauty counters
Compare
amikaLowest cost per oz Rising Star Volumizing Finishing Spray - 5.3 oz $5.66/oz
  • Curly method
  • Lightweight
  • Silicone-free
· Close function
Function
  • Film formers
  • Slip and detangling
  • Water-binding (humectants)
Also
  • Cruelty-free
Compare
amikaClose function Rising Star Volumizing Finishing Spray $5.66/oz
  • Curly method
  • Lightweight
  • Silicone-free
Function
  • Film formers
  • Slip and detangling
  • Water-binding (humectants)
Also
  • Cruelty-free
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for straight to wavy hair

Final decision

Should you buy it?

Depends on your hair — see who it suits
Best user

Curly-method routines, looking for a curly-method-compatible formula and defined, clumped curls

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or people avoiding aerosols

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
2X Instant Volume

A brand-run study. We report it as stated and do not repeat the number as fact.

Stated by brand

Only the brand’s testing shows this.

48-Hour Volume

It reads light on the strand, which is what volume claims depend on.

  • VP/VA Copolymer
  • Hydrolyzed Pea Protein
  • Distarch Phosphate
Supported

Leaves room for lift.

Weightless, buildable formula for fine, flat hair

Light silicones and low wax content help it avoid visible residue.

  • Alcohol Denat.
  • Water
  • Undecane
Supported

Less likely to weigh hair down.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Several reviewers compare the powdery texture and finish to a dry shampoo, and some use it as much for a refreshed feel as for volume.

Many reviewers point out it leaves no white cast or powdery residue, unlike other dry-shampoo-style volumizing products they have tried.

Reviewers consistently describe noticeable instant volume and root lift that does not weigh hair down, feel sticky, or feel stiff.

Reviewers repeatedly single out the sweet, marshmallow-like scent as one of their favorite things about the spray.

A few reviewers found the added volume faded faster than hoped in heat or humidity, or felt the hold turned stiff after brushing.

More from IGK

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-09-14.
  • Ingredient references are linked for 3 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-14.