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Fanola · No Yellow

No Yellow Shampoo

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Silicone-free
  • Lightweight
Size11.7 fl oz
Price$0.01 Good valueseen at one store · 11.7 oz
Price / oz$0.00/ozat 11.7 oz

Scent:

Notes: floral.

Manufacturer page: fanola.it

Personal fit

Is this right for you?

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Lower cost than most shampoos

$0.00/oz at 11.7 oz — less than 100% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

Fast-oiling scalpsthat need a real reset wash
Maximum slipfor hair that tangles the moment it is wet
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent
Sulfate-free routinesit uses a sulfate detergent
Dry or damaged haira strong detergent system strips as it cleans
Hard waterno chelator here to bind the minerals
Picking it up locallywe have it recorded in one channel only

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active None

No over-the-counter scalp active.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua solvent The base everything else is dissolved in Neutral
Sodium Laureth Sulfate sulfate cleanser Cleanses
Sodium Cocoamphoacetate amphoteric cleanser Cleanses
Decyl Glucoside nonionic cleanser Cleanses
Citric Acid pH adjuster Fine-tunes the pH pH balancer
Ext. Violet 2 (CI 60730)Acid Violet 43 colourant Colours the product, not the hair Neutral
FragranceParfum fragrance The scent Fragrance
Guar Hydroxypropyltrimonium Chloride conditioning agent A little conditioning left behind Detangles
Amyl Cinnamal fragrance The scent Fragrance
Hydrolyzed Silk film former A supporting film former Protein
What the list leaves out, and what it carriesNo silicones or drying alcohols. Contains fragrance.
Full ingredient list (15)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Aqua
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium Laureth Sulfate
    General function

    A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

    May suitFine or easily flattened hair

    Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

    May not suitDry, coarse, or high-porosity hair

    Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

    Indian Journal of Dermatology
    • sulfate cleanser
    • cleanser
  • 3 Sodium Cocoamphoacetate
    General function

    A very mild cleanser common in baby and sensitive-scalp shampoos.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 4 Decyl Glucoside
    General function

    A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

    May not suitBuild-up-sensitive routines

    Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

    PubChem
    • nonionic cleanser
    • cleanser
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 5 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 6 Ext. Violet 2 (CI 60730) · Acid Violet 43
    General function

    A certified colour that tints the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
    • direct dye
    • violet dye
  • 7 Fragrance · Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 8 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 9 Vitis Vinifera Extract
    • botanical extract
  • 10 Benzyl Alcohol
    • preservative
    • solvent
  • 11 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 12 Amyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 13 Hydrolyzed Silk
    General function

    A light protein used for slip and shine rather than strength.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 14 Methylchloroisothiazolinone
    • isothiazolinone
    • preservative
  • 15 Methylisothiazolinone
    • isothiazolinone
    • preservative

What the whole list adds up to

  • 3 solvents
  • 3 cleansers
  • 3 preservatives
  • 2 fragrances
  • 2 isothiazolinones
  • 1 sulfate cleanser
  • 1 amphoteric cleanser
  • 1 secondary cleanser
  • 1 nonionic cleanser
  • 1 pH adjuster
  • 1 hard-water chelator
  • 1 colourant
  • 1 direct dye
  • 1 violet dye

Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 11.7 oz

Seen at $0.01 1 store · checked Aug 30
Good value under $6 Under $0.55/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $6 line, and products that do this job typically go for about $17 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.

How we work this out
  1. 11.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $0.01 is the price we have observed for the 11.7 oz. We need three stores before we call a price commonly seen.
  3. Good value under $6 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.55/oz; at 11.7 oz that is $6. Under that line you are paying less than most of them.
  4. About $17 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 11.7 oz.

Formula

Formula score
9 of 10

This formula covers the systems a shampoo is built around, and it costs less per ounce than most of the shampoos we have researched.

How the score is counted
  • Costs less per ounce than 100% of the 805 shampoos we’ve priced
  • Covers 6 of the 7 things a shampoo should do
  • Reviewers mention 2 things they like about how it performs
  • Reviewers mention 3 recurring complaints
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

RuskClosest function Deepshine PlatinumX Purple Shampoo $1.21/oz
  • Deep clean
  • Hard water
  • Lightweight
Function
  • Slip and detangling
  • Hard-water defence
  • Film formers
Also
  • Salon tier
  • 12 oz bottle
Compare
Bumble and bumbleClose function Sunday Clarifying Shampoo $4.14/oz
  • Protein-free
  • Deep clean
  • Hard water
Function
  • Slip and detangling
  • Protein
  • Hard-water defence
Also
  • Cruelty-free
  • Prestige tier
  • 8.5 oz bottle
Compare
ClairolLowest cost per oz Clairol Shimmer Lights Purple Shampoo $0.62/oz
  • Deep clean
  • Hard water
  • Silicone-free
· Close function
Function
  • Slip and detangling
  • Water-binding (humectants)
  • Hard-water defence
Also
  • Fresh scent, not floral
  • 32 oz bottle
  • Sold in drugstores and mass retail
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Scalps that oil up within a day — for a proper reset wash and real detangling slip

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or dry or damaged hair

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers describe it as strong value for the toning results, with long-term repeat purchasers over multiple years

Reviewers report strong, fast toning effect on brassy/yellow blonde and gray hair, some calling it a holy-grail product for maintaining platinum or ashy blonde between salon visits

platinum/ashy blonde hair

Multiple reviewers warn the violet pigment can turn hair purple or create patchy discoloration if left on too long or used too frequently, especially on fine, pale, or very porous hair

fine/pale/porous blonde hair

Reviewers note the purple dye can stain hands and under fingernails during application

Some reviewers report drying effects with regular use and recommend limiting use to once weekly or bi-weekly and following with conditioner

More from Fanola

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 4 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 5 of 10 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.