Delivers 24-hour hold and instantly doubles volume (clinically tested)
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Drybar
Rum Punch Strong Hold Volumizing Hairspray
Styler / Hairspray, strong-hold
- Styler
- hairspray
- aerosol
- Sulfate-free
- Silicone-free
- Protein-free
Size9 oz
Priceabout $34commonly seen · 9 oz
Price / oz$3.78/ozat 9 oz
Where to buy6 stores · $34.00–34.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Hold (as stated)
Strong
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
ScentedStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
High
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pressurised can
Not in your profile
Needs heat to set
Air-sets
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
18 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a hairspray
$3.78/oz at 9 oz, more than 73% of the 242 hairsprays , which mostly run $1.61–3.87/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
A wide range of haira middle-of-the-range weight
Maybe skip if
this product has a strong scent
Very dry or damaged hairit contains fast-drying alcohol
Soft, touchable finishesthe brand states a firm hold
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Strong
A strong hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Fast-drying alcohol
High in the list
Fast-drying alcohol in the first three ingredients.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Alcohol Denat. | drying alcohol | Sets the style fast, which is also why it can feel dry | Drying |
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer | film former | Lays down the film that holds a shape | Holds |
| Castor Oil Propanediol Esters | light ester | Light slip without much weight | Softens |
| Ricinus Communis (Castor) Seed OilRicinus Communis Seed Oil | oil | Softens the film so it does not set hard | Softens |
| Tilia Tomentosa Bud Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Ilex Paraguariensis Leaf Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Tocopherol | antioxidant | Protects the formula | Stabilizes |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Alpha-Isomethyl Ionone | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Eugenol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates or silicones. No protein: a moisture formula, not a repair one. Fragrance is on the label. This is a pressurised can.
Full ingredient list (18)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Alcohol Denat.
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Role in this product typeIn hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Cosmetic Ingredient ReviewMay suitFine or easily flattened hairMay suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
DependsVery dry or highly damaged hairConsider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.
- drying alcohol
- solvent
-
2
Hydrofluorocarbon 152a
General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
3
Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
General function
A firm hold polymer used in hairsprays and gels. It holds well in humidity and brushes out.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
4
Castor Oil Propanediol Esters
General function
Castor oil reworked into a lighter ester. It keeps castor's grip and gloss with less tack.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
5
Ricinus Communis (Castor) Seed Oil
· Ricinus Communis Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
6
Tilia Tomentosa Bud Extract
General function
Linden bud extract, used at low levels for a soothing claim.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
7
Ilex Paraguariensis Leaf Extract
General function
An extract from the leaf of Ilex Paraguariensis. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
8
Tocopherol
General function
Vitamin E. It keeps the oils in a formula from going rancid and is used at very low levels.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- antioxidant
- vitamin
-
9
Water
· Aqua/Water/Eau
- solvent
-
10
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
11
Potassium Sorbate
- preservative
-
12
Sodium Benzoate
- preservative
-
13
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
14
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
15
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
16
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
17
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
18
Eugenol
General function
A clove-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 4 fragrances
- 3 named fragrance allergens
- 2 solvents
- 2 emollients
- 2 botanical extracts
- 2 preservatives
- 2 pH adjusters
- 1 drying alcohol
- 1 propellant
- 1 film former
- 1 polymer
- 1 light ester
- 1 oil
- 1 antioxidant
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 9 oz
Commonly seen
about $34
Good value under
$20
Priced above the products that do the same job. Stores sell it above the $20 line; products that do this job typically go for about $25 at this size.
Show the price ladder
Where we’ve seen it8 listings · 6 stores
9 ozusual store sizeBest per ounce
-
Kohl's
$34.009 oz · $3.78/ozAug 30Lowest per oz
-
Ulta
$34.009 oz · $3.78/ozAug 27
-
Ulta
$34.009 oz · $3.78/ozAug 27
-
Ulta Beauty
$34.009 oz · $3.78/ozAug 30
-
Sephora
$34.009 oz · $3.78/ozAug 30
-
Drybar
$34.009 oz · $3.78/ozAug 30
-
Nordstrom
$34.009 oz · $3.78/ozAug 30
-
Ulta
$34.00Aug 25
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 9 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 9 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $20 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.25/oz; at 9 oz that is $20. Under that line you are paying less than most of them.
- About $25 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 9 oz.
Formula
8
Formula score
8 of 10
A complete formula at an ordinary price: mid-range per ounce among hairsprays, with the working systems in place.
How the score is counted
- 4 products that do the same job cost less per ounce
- Costs more per ounce than 73% of the 242 hairsprays we’ve priced
- Covers 5 of the 6 things a hairspray should do
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
MoroccanoilStronger hold
Luminous Hairspray Extra Strong
$2.68/oz $1.10/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
Marc AnthonyLowest cost per oz
Coconut & Shea Volume Hairspray
$1.93/oz $1.85/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
Eva NYCClose function
Shapeshifter Flexible Hold Hairspray
$1.93/oz $1.85/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that stiffens on protein who want a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, very dry or high-damage hair, or anyone who wants a soft, touchable finish
Best alternative if not
Consider Moroccanoil Luminous Hairspray Extra Strong, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Contains Linden Flower to plump strands for instant volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
- Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Partly supported
Neutral on lift.
Strong-hold polymers provide maximum hold without silicones
No silicones appear in the ingredient list.
—
Supported
Nothing that needs a strong wash.
Ultra-fine mist diffuser for even, quick-drying application
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Several reviewers say it dries without crunchiness, sticky residue, or buildup on the hair.
Reviewers with fine or thick hairMany reviewers say this hairspray holds styles all day with volume, without stiffness.
Reviewers across hair types, including fine, thick and curly hairSome reviewers found the hold too light or gone by evening, so it may not suit everyone.
Reviewers with fine hair and others who did not name their hair typeReviewers split on the nozzle: several like the twist cap and fine mist, while some say it clogs and drips.
Reviewers across hair typesMany reviewers like the scent, though a few find it too strong and lingering on the hair.
Reviewers across hair typesMore from Drybar
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-10-31.
- Ingredient references are linked for 7 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
