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Dove

Volume & Fullness Advanced Dry Shampoo

Dry shampoo

  • Dry shampoo
  • Sulfate-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size5 ozusual store size · 4 sizes
Price$7.94 Good valueseen at one store · 5 oz
Where to buy3 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Past recall: Conopco DBA Unilever recalled some lots of this product in October 2022. FDA lists it as terminated. Read the notice

Manufacturer page: dove.com

Not enough priced dry shampoos to place it

We have not priced enough dry shampoos to place this one.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Matte, textured stylesabsorbent powders do the mattifying
Short ingredient listsfifteen ingredients or fewer
Tight budgetsit sits in the lower price tiers

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Aerosol avoidancethis is a pressurised can

Dry shampoo absorbs excess oil between washes. It does not replace washing your hair and scalp.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oil-absorbing ingredients High in the list

Absorbent powders or starches high in the list.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Isobutane propellant Pushes the product out of the can Neutral
Propane propellant Pushes the product out of the can Neutral
Alcohol Denat.SD ALCOHOL 40-B (ALCOHOL DENAT.) drying alcohol Speeds drying but can leave hair feeling dry Drying
Aluminum Starch Octenylsuccinate starch Soaks up oil and adds grip Neutral
Butane propellant Pushes the product out of the can Neutral
FragranceFRAGRANCE (PARFUM) fragrance The scent Fragrance
Isopropyl Myristate light ester A light, silky feel Softens
Silica powder A trace of mattifying powder Stabilizes
Cyclopentasiloxane silicone A little smoothing and shine Buildup
What the list leaves out, and what it carriesThe list carries no sulfates. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove. This is a pressurised can.
Full ingredient list (9)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Isobutane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates on contact.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 2 Propane
    General function

    An aerosol propellant, usually blended with butane to set the spray pressure.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 3 Alcohol Denat. · SD ALCOHOL 40-B (ALCOHOL DENAT.)
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    May not suitVery dry or highly damaged hair

    It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.

    PubChem
    • drying alcohol
    • solvent
  • 4 Aluminum Starch Octenylsuccinate
    General function

    A modified starch that absorbs oil and leaves a dry, matte feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 5 Butane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates immediately.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • propellant
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 6 Fragrance · FRAGRANCE (PARFUM)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 7 Isopropyl Myristate
    General function

    A very light ester that makes products glide and disappear quickly on the hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 8 Silica
    General function

    A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

    PubChem
    • powder
    • thickener
    • mineral
  • 9 Cyclopentasiloxane
    General function

    A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFine or easily flattened hair

    A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.

    PubChem
    • silicone
    • emollient

What the whole list adds up to

  • 3 propellants
  • 2 powders
  • 2 emollients
  • 1 drying alcohol
  • 1 solvent
  • 1 starch
  • 1 fragrance
  • 1 declared fragrance
  • 1 light ester
  • 1 thickener
  • 1 mineral
  • 1 silicone

Ingredient list captured 2026-09-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5 oz

Seen at $7.94 1 store · checked Sep 18
Good value under $17 Under $3.50/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $17 line, and products that do this job typically go for about $23 at this size.

Sizes

5 ozusual store size
$7.94
$1.59/oz
7.3 oz
$9.94
$1.36/oz

The sizes cost about the same per ounce.

Show the price ladder
Where we’ve seen it5 listings · 3 stores

5 ozusual store size

7.3 ozBest per ounce

  • Walmart
    $9.94
    7.3 oz · $1.36/oz
    Sep 18Lowest per oz
  • Target
    $9.99
    7.3 oz · $1.37/oz
    Sep 18

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $7.94 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $17 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.50/oz; at 5 oz that is $17. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $23 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5 oz.

Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

UNITE HairSame function U:DRY Clear Dry Shampoo $7.40/oz
  • Protein-free
Differs
  • Salon tier
  • 6.7 oz bottle
Compare
NioxinLowest cost per oz Pro Clinical Density Defend Volumizing Dry Shampoo $5.24/oz
  • Protein-free
  • Widely sold
· Same function
Differs
  • Masstige tier
  • 4.2 oz bottle
Compare
IGKSame function Direct Flight Dry Shampoo $5.40/oz
Differs
  • Salon tier
  • 6.3 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Depends on your hair: see who it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and a matte finish

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
See what the most honest community said about our award winning hair repair mask

A sales or award claim. It says nothing about what is in the bottle.

—

Stated by brand

Popularity, not performance.

Help give new dads the time to bond with their little ones.

No protein or bond ingredient appears in the list.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several reviewers say it gives roots more lift and fullness, and some say it soaks up extra oil.

Reviewers across hair types

Results are mixed; some reviewers say it did nothing for their hair, while others say it left their scalp visibly greasy.

Reviewers across hair types

Scent divides reviewers: several find it fresh and pleasant, while others say the smell is strong and bothersome.

Reviewers across hair types; some are sensitive to smells

More from Dove

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • This library-only category has no formula-completeness score or personal routine recommendation.
  • 4 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 2 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 4 of 6 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-02.

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