Divi Strong Hold Hairspray — front of package

Divi

Strong Hold Hairspray

Styler / Hairspray, strong-hold

Styler
hairspray
aerosol
Sulfate-free
Strong hold
Curly-method

Size9 oz

Priceabout $26commonly seen · 9 oz

Price / oz$2.89/ozat 9 oz

Where to buy4 stores · $26.00–26.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: diviofficial.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Straight–Wavy Not in your profile

Moisture level Low Not in your profile

Hold (as stated) Maximum Not in your profile

Slip / detangling Some Not in your profile

Weight on hair Light Not in your profile

Fragrance Prominent Not in your profile

Protein Prominent Not in your profile

Silicone / wax buildup Low Not in your profile

Clarifying wash needed Low Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol High Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Aerosol can Pressurised can Not in your profile

Needs heat to set Not determined Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

Ingredient list 21 ingredientsAbout average Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Upper-mid price for a hairspray

$2.89/oz at 9 oz, more than 52% of the 242 hairsprays , which mostly run $1.61–3.87/oz. The cost less.

Price and stores

Great for

Protein-hungry hairthat stretches and stays stretched when wet

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Fine hairthat flattens under most products

Maybe skip if

this product has a scent

Protein-sensitive hairthat goes stiff or straw-like on protein

Very dry or damaged hairit contains fast-drying alcohol

Soft, touchable finishesthe brand states a firm hold

Silicone-free routinesit does contain silicones, the water-soluble kind

Aerosol avoidancethis is a pressurised can

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Maximum

A strong hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers, the firmest kind of hold.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove Rinses with water

The silicones here are the water-soluble kind.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Alcohol Denat.ALCOHOL DENAT	drying alcohol	Sets the style fast, which is also why it can feel dry	Drying
Hydrofluorocarbon 152a	propellant	Pushes the product out of the can	Neutral
WaterWATER (AQUA) (EAU)	solvent	The base everything else is dissolved in	Neutral
Dimethyl Ether	propellant	Pushes the product out of the can	Neutral
Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer	film former	Lays down the film that holds a shape	Holds
Aminomethyl Propanol	pH adjuster	Fine-tunes the pH	pH balancer
FragranceFRAGRANCE (PARFUM)	fragrance	The scent	Fragrance
C12-15 Alkyl Benzoate	light ester	A light, silky feel	Softens
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol	film former	A supporting film former	Protein
Avena Sativa (Oat) Peptide	protein	A small amount of protein	Protein
PEG/PPG-17/18 Dimethicone	emulsifier	Stabilises the mix	Shine

What the list leaves out, and what it carriesNo sulfates. Protein-forward: a strengthening formula, not a moisture one. Contains fragrance. Pressurised aerosol.

Full ingredient list (21)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Alcohol Denat. · ALCOHOL DENAT

General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

Role in this product type
In hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
May suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.

May not suitDry, coarse, or high-porosity hair
Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

DependsVery dry or highly damaged hair
Consider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.

Cosmetic Ingredient Review
- drying alcohol
- solvent
2 Hydrofluorocarbon 152a

General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
PubChem
- propellant
3 Water · WATER (AQUA) (EAU)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
4 Dimethyl Ether

General function
An aerosol propellant that also helps the formula spray as a fine, fast-drying mist.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChem
- propellant
- solvent
5 Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer

General function
A firm hold polymer used in hairsprays and gels. It holds well in humidity and brushes out.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
6 Aminomethyl Propanol

General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
7 Fragrance · FRAGRANCE (PARFUM)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
8 C12-15 Alkyl Benzoate

General function
A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
9 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol

General function
A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
10 Avena Sativa (Oat) Peptide

General function
A short-chain oat protein used for conditioning and a soothing claim.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
11 PEG/PPG-17/18 Dimethicone

General function
A water-soluble silicone that smooths and helps other silicones spread, without the build-up concern.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emulsifier
- silicone
- water-soluble silicone
12 Triethyl Citrate

General function
A citrate ester used to stabilise fragrance and support the preservative system.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
- preservative
13 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
14 Ilex Paraguariensis Leaf Extract
- botanical extract
15 1,2-Hexanediol

General function
A preservative booster that also holds a little moisture and helps other ingredients dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
- solvent
16 Pentylene Glycol

General function
A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
- preservative
17 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
18 Sodium Benzoate
- preservative
19 Potassium Sorbate
- preservative
20 Benzoic Acid
- preservative
21 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator

What the whole list adds up to

7 preservatives
5 solvents
4 humectants
3 pH adjusters
2 propellants
2 film formers
2 proteins
1 drying alcohol
1 polymer
1 fragrance
1 declared fragrance
1 light ester
1 emollient
1 hydrolysed protein

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 9 oz

Commonly seen about $26 Midpoint $26 · 3 stores · checked Oct 17

Good value under $23 Under $2.50/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $23 line; products that do this job typically go for about $26 at this size.

Show the price ladder

Price for 9 ozlower is better

Where we’ve seen it4 listings · 4 stores

Ulta Beauty
$26.00

9 oz · $2.89/oz

Oct 17Lowest per oz
Divi
$26.00

9 oz · $2.89/oz

Oct 17
TikTok Shop
$26.00

9 oz · $2.89/oz

Oct 17
Divi (diviofficial.com)
$26.00

9 oz · $2.89/oz

Oct 17

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

9 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 9 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
Good value under $23 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.50/oz; at 9 oz that is $23. Under that line you are paying less than most of them.
About $26 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 9 oz.

Formula

Formula score

7 of 10

Both the formula and the price land mid-range: it covers the core of what a hairspray does and costs about what hairsprays cost per ounce.

How the score is counted

1 products we score as doing the same job cost less per ounce
Costs more per ounce than 52% of the 242 hairsprays we’ve priced
No no drying alcohol in the first three in the formula
Reviewers mention 4 things they like about how it performs

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

MatrixLowest cost per oz High Amplify Proforma Hairspray $2.16/oz $0.73/oz less · Close function

Function: Water-binding (humectants)
Cast risk
Also: 10.2 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Only for a specific need

Best user

Soft, over-stretchy hair, for protein high in the formula and a curly-method-compatible formula

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, hair that stiffens on protein, or very dry or high-damage hair

Best alternative if not

Matrix High Amplify Proforma Hairspray, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

72-hour maximum hold

Synthetic hold polymers are present.

Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol

Supported

Structure that lasts the day.

sets firm, stays put, and still brushes out

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Reduces frizz and resists humidity for up to 72 hours

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
PEG/PPG-17/18 Dimethicone

Supported

Smoother strands, less frizz.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Many reviewers say it feels light, brushes out easily, and leaves little sticky residue.

Reviewers across hair types

Most reviewers describe the scent as fresh and clean, not overpowering, though some find it earthy.

Reviewers across hair types

Many reviewers say it holds styles all day without making hair feel stiff or crunchy.

Reviewers across hair types, including fine and curly hair

Several reviewers say it holds curls and flyaways in place, including on straight hair.

Reviewers with curly, fine or straight hair

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (2 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-31.
Ingredient references are linked for 8 of 14 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-17.