Born To Repair Reviving Hair Oil with Shea Butter

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Helianthus Annuus Seed Oil / Sunflower Seed Oil
  General function

  The oil pressed from Helianthus Annuus's flower. It is one of the lighter plant oils, absorbing faster and leaving less residue.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 2 Olea Europaea Fruit Oil / Olive Fruit Oil
  General function

  Olive oil. It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • oil
  • emollient
  • sealant
• 3 Simmondsia Chinensis Seed Oil / Jojoba Seed Oil
  General function

  Jojoba. Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and smooths without a heavy finish.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • emollient
  • light ester
  • oil
  • wax
• 4 Cocos Nucifera Oil / Coconut Oil
  General function

  The oil pressed from Cocos Nucifera. It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  • oil
  • emollient
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 5 Fragrance · Parfum / Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 6 Butyrospermum Parkii Butter / Shea Butter
  General function

  The solid fat from Butyrospermum Parkii. Plant butters seal the surface and soften coarse or dry hair; high on a list they make a product decidedly rich.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitVery dry or highly damaged hair

  A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

  • butter
  • emollient
  • sealant
• 7 Orbignya Oleifera (Babassu) Seed Oil · Orbignya Oleifera Seed Oil
  General function

  Babassu oil - solid at cool temperatures, lighter than coconut oil in feel.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 8 Bertholletia Excelsa Seed Oil
  General function

  The oil pressed from Bertholletia Excelsa. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 9 Tocopherol
  • antioxidant
  • vitamin
• 10 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 11 Linalool
  General function

  A floral fragrance component listed separately as a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 12 Benzyl Alcohol
  • preservative
  • solvent
• 13 Geraniol
  General function

  A rose-scented fragrance component, listed on its own because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  • fragrance
  • named fragrance allergen
• 14 Citronellol
  General function

  A rose-like fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 15 Glycine Soja Oil / Soybean Oil
  General function

  The oil pressed from Glycine Soja. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 16 Citral
  General function

  A lemon-scented fragrance component listed separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 17 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator

What the whole list adds up to

• 8 emollients
• 7 oils
• 6 fragrances
• 5 named fragrance allergens
• 2 sealants
• 1 light ester
• 1 wax
• 1 declared fragrance
• 1 butter
• 1 antioxidant
• 1 vitamin
• 1 preservative
• 1 solvent
• 1 pH adjuster

Ingredient list captured 2026-09-13. Formulas change, so check the package in your hand when an ingredient matters to you.