Replenishes moisture
Humectants or rich emollients sit in the first eight ingredients.
- Mineral Oil
- ethylhexyl isononanoate
- Propylene Glycol
Supported
Helps hair feel hydrated.
Cantu
Daily Oil Moisturizer
Finisher / End oil, glossing
- Finisher
- end oil
- oil
- Sulfate-free
- Protein-free
- Moisture-rich
- Cruelty-free · PETA-listed
Size13 fl oz
Price$7.49 Good valueseen at one store · 13 oz
Price / oz$0.62/ozat 13 oz
Where to buy3 stores · $6.99–8.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: cantubeauty.co.uk
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Shine system
High
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
18 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most end oils
$0.62/oz at 13 oz, less than 100% of the 8 end oils , which mostly run $3.01–7.29/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Coarse or dry hairthat absorbs everything you give it
Dull-looking haira recognised shine system is present
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
Maybe skip if
this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Oily scalp or fine hairthat gets weighed down
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Shine system
Oil blend
A silicone or oil blend does the shine work here.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oils and butters
Rich
Butters near the top: a heavy, softening formula.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Mineral OilMineral Oil (Paraffinum Liquidum) | emollient | Softens and smooths the strand | Heavy |
| ethylhexyl isononanoate | light ester | Light slip without much weight | Shine |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Butyrospermum Parkii (Shea) ButterButyrospermum Parkii (Shea Butter) | butter | The heavy softener that makes it rich | Heavy |
| Decyl Oleate | light ester | Light slip without much weight | Shine |
| BeeswaxBeeswax (Cera Alba) | wax | Holds shape and adds weight | Buildup |
| Cetyl Peg/Ppg-10/1 Dimethicone | silicone | The shine system | Buildup |
| Hydrogenated Castor Oil | wax | Adds a little grip | Buildup |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (18)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water (Aqua)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Mineral Oil
· Mineral Oil (Paraffinum Liquidum)
General function
A sealing oil that sits on the surface, adds slip and shine, and needs a detergent to remove.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- emollient
- sealant
- oil
-
3
ethylhexyl isononanoate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- light ester
- emollient
-
4
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
5
Butyrospermum Parkii (Shea) Butter
· Butyrospermum Parkii (Shea Butter)
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
6
Decyl Oleate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
7
Beeswax
· Beeswax (Cera Alba)
General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- wax
- film former
- sealant
-
8
Cetyl Peg/Ppg-10/1 Dimethicone
General function
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- conditioning agent
-
9
Urea
- humectant
-
10
Polyglyceryl-4 Isostearate
- emulsifier
- emollient
-
11
Hydrogenated Castor Oil
General function
Castor oil hardened into a wax. It thickens balms and gives a firm, sealing feel.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
- wax
- emollient
- sealant
-
12
Sodium Chloride
- salt
- thickener
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
13
BHT
- antioxidant
-
14
DMDM Hydantoin
- formaldehyde releaser
- preservative
-
15
Methylparaben
- paraben
- preservative
-
16
Propylparaben
- paraben
- preservative
-
17
Sodium Borate
- pH adjuster
-
18
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 6 emollients
- 4 sealants
- 3 preservatives
- 2 solvents
- 2 light esters
- 2 humectants
- 2 waxs
- 2 parabens
- 1 oil
- 1 butter
- 1 film former
- 1 silicone
- 1 conditioning agent
- 1 emulsifier
Ingredient list captured 2026-09-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 13 oz
Seen at
$7.49
Good value under
$18
Usually a good value. Most stores sell it under the $18 line, and products that do this job typically go for about $109 at this size.
Show the price ladder
Where we’ve seen it4 listings · 3 stores
-
Beauty Depot O-Store (shopbeautydepot.com)
$6.9913 oz · $0.54/ozSep 8Lowest per oz
-
Beauty Depot O-Store (shopbeautydepot.com)
$6.9913 oz · $0.54/ozSep 8
-
Schnuck Markets
$7.4913 oz · $0.58/ozSep 8
-
Joe's Beauty
$8.9913.5 oz · $0.67/ozSep 8
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count, from grey-market or unverified sellers.
How we work this out
- 13 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $7.49 is the price we have observed for the 13 oz. We need three stores before we call a price commonly seen.
- Good value under $18 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.41/oz; at 13 oz that is $18. Under that line you are paying less than most of them.
- About $109 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 13 oz.
Formula
8
Formula score
8 of 10
It carries the working systems a end oil needs and still sits in the lower part of the price range for end oils per ounce.
How the score is counted
- Costs less per ounce than 100% of the 8 end oils we’ve priced
- Covers 5 of the 6 things a end oil should do
- Drugstore tier, sold at Brand website
- Drugstore tier
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
ORSClosest function
Coconut Oil Hair and Scalp Hairdress
$1.27/oz $0.65/oz more
- Protein-free
- Rich
- Shine
- Function
- Also
Paul MitchellClose function
Awapuhi Wild Ginger Styling Treatment Oil
$12.35/oz $11.73/oz more
- Protein-free
- Rich
- Shine
- Function
- Also
Luster's PinkLowest cost per oz
PINK Oil Moisturizer Lotion - Light
$1.13/oz $0.51/oz more
- Protein-free
- Rich
- Silicone-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein, for a protein-free formula and moisture that stays in
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, curly-method routines, or oily scalps and fine hair
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Helps prevent breakage, tangles & frizz
No protein or bond ingredient appears in the list.
—
Stated by brand
Can’t be confirmed from label.
Softens strands, adds shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- Mineral Oil
- ethylhexyl isononanoate
- Butyrospermum Parkii (Shea) Butter
Supported
Reflects light for visible shine.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
More from Cantu
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (2 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-09-08.
- Ingredient references are linked for 3 of 8 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-08.
