Bread Beauty Supply

Hair Gel: Long-Wear Curl Capturing Gloss

Styler / Gel, strong-hold

Styler
gel
Sulfate-free
Silicone-free

Size6.2 fl oz

Price$26seen at one store · 6.2 oz

Price / oz$4.19/ozat 6.2 oz

Where to buy1 store · $26.00–26.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Hold (as stated) Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Light Not in your profile

Fragrance None listed Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Scent Unscented Not in your profile

Show all 24 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Aerosol can Pump or tube Not in your profile

Needs heat to set Not determined Not in your profile

Humidity resistance High Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

Ingredient list 13 ingredientsA short list Not in your profile

Price tier Salon Not in your profile

Where to buy it UltaOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Same job for less elsewhere

$4.19/oz at 6.2 oz, more than 80% of the 267 gels , which mostly run $1.13–3.78/oz.

View alternatives

Great for

no fragrance (parfum) on the label

free of strong smells

Protein-sensitive hairthat stiffens when protein is added

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Fine hairthat flattens under most products

Maybe skip if

Anyone who dislikes a castthe film formers here can set firm

Dry or very humid airwhere heavy humectants work against you

Soft, touchable finishesthe brand states a firm hold

Tight budgetsit sits in the upper price tiers

If scent matters to younothing is added here

Picking it up locallywe’ve only seen it sold in one channel

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Humidity resistance Claimed

The brand claims humidity resistance; the ingredient list cannot confirm it.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Glycerin	humectant	Pulls water into the hair	Moisturizes
Sucrose	humectant	Pulls water into the hair	Moisturizes
PVP	film former	Lays down the film that holds a shape	Holds
Carbomer	thickener	Sets the texture	Holds
Porphyridium Cruentum Extract	botanical extract	A plant extract, there as much for marketing as for function	Neutral
Citrus Junos (Yuzu) Fruit Extract	botanical extract	A plant extract, there as much for marketing as for function	Neutral
Tremella Fuciformis Sporocarp Extract	botanical extract	A plant extract, there as much for marketing as for function	Neutral

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening.

Full ingredient list (13)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Role in this product type
In styling gel, glycerin helps retain moisture as the product dries, supporting a softer, more flexible finish. The hold itself comes from the formula's film-forming polymers.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
May suit hair that benefits from added water retention and a softer, more flexible gel finish.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Consider the climate and the complete formula: prominent humectants can behave differently in very dry air and on frizz-prone hair in high humidity.

Cosmetic Ingredient Review
- humectant
3 Sucrose

General function
Table sugar, used as a humectant and, in scrubs, as a physical exfoliant.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
4 PVP

General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

May not suitClimate-sensitive or frizz-prone hair
The film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.

PubChem
- film former
- polymer
5 Carbomer

General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
6 Porphyridium Cruentum Extract

General function
An extract of Porphyridium Cruentum. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
7 Citrus Junos (Yuzu) Fruit Extract

General function
An extract from the fruit of Yuzu (Citrus Junos). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
8 Tremella Fuciformis Sporocarp Extract

General function
An extract of Tremella Fuciformis. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
9 Chondrus Crispus Extract

General function
Irish moss, a seaweed gum that thickens and gives a slippery, cushioned feel.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
- botanical extract
10 Humulus Lupulus (Hops) Extract
- botanical extract
11 Linum Usitatissimum (Linseed) Seed Extract

General function
Flaxseed gel. A natural polysaccharide that gives soft, flexible hold in curl products.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- film former
- botanical extract
12 Pyrus Malus (Apple) Fruit Extract
- botanical extract
13 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum

What the whole list adds up to

7 botanical extracts
3 film formers
3 polymers
3 gums
2 humectants
2 thickeners
1 solvent
1 conditioning agent

Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 6.2 oz

Seen at $26 1 store · checked Aug 27

Good value under $21 Under $3.40/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $21 line; products that do this job typically go for about $25 at this size.

Show the price ladder

Price for 6.2 ozlower is better

Where we’ve seen it2 listings · 1 store

6.2 ozusual store sizeBest per ounce

Ulta
$26.00

6.2 oz · $4.19/oz

Aug 27Lowest per oz

Ulta
$26.00

Aug 25

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

6.2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $26 is the price we have observed for the 6.2 oz. We need three stores before we call a price commonly seen.
Good value under $21 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.40/oz; at 6.2 oz that is $21. Under that line you are paying less than most of them.
About $25 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.2 oz.

Formula

Formula score

8 of 10

The formula carries what a gel is built around, and 2 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.

How the score is counted

2 products we score as doing the same job cost less per ounce
Costs more per ounce than 80% of the 267 gels we’ve priced
Covers 5 of the 6 things a gel should do
Reviewers mention 3 things they like about how it performs

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Umberto GianniniClosest function Curl Jelly Scrunching Jelly $3.09/oz $1.10/oz less

Protein-free
Curly method
Lightweight

Function: Film formers
Also: Cruelty-free
Drugstore tier
6.8 oz bottle

Compare

Function of BeautyLowest cost per oz Wavy Hair Zero Gravity Styling Mousse $1.93/oz $2.26/oz less

Protein-free
Curly method
Lightweight

· Close function

Function: Film formers
Also: Fruity scent, not unscented
Cruelty-free
Masstige tier

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Good for the right person, not the lowest cost

Best user

People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Not ideal for anyone who will not scrunch out a cast, very dry or very humid climates, or anyone who wants a soft, touchable finish

Best alternative if not

Umberto Giannini Curl Jelly Scrunching Jelly, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Gives definition and glassy shine

Nothing in the list reads as a shine system.

—

Stated by brand

Can’t be confirmed from label.

Medium to strong hold gel

Synthetic hold polymers are present.

PVP
Carbomer
Chondrus Crispus Extract

Supported

Structure that lasts the day.

Non-flaking, nonsticky formula

No over-the-counter anti-dandruff active appears in the list.

—

Stated by brand

Soothing, not an active treatment.

Holds up in humidity

Silicones or film formers smooth the cuticle, which is the usual mechanism.

PVP
Carbomer
Linum Usitatissimum (Linseed) Seed Extract

Supported

Smoother strands, less frizz.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Shine and definition hold up across multiple humid days without frizzing

Ulta verified reviewer

Works well layered with other stylers across fine, medium, and thick curl patterns

Ulta verified reviewer

Creates strong, long-lasting curl definition with a hard cast that breaks down into soft, frizz-free curls

Ulta verified reviewer, curly hair

A formula/consistency change after the brand's acquisition made the gel feel thinner and less effective for some longtime users

Ulta verified reviewer, repeat purchaser

Hold isn't strong enough on its own for very thick or coarse curl types without a stronger companion product

Ulta reviewer, thick/coarse hair

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
Ingredient references are linked for 3 of 7 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-09-22.