Keep It Casual™ Flexible Hold Hairspray
Styler / Hairspray, polymer-set
- Styler
- hairspray
- Sulfate-free
- Protein-free
- Lightweight
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: bedhead.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Show all 22 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$2.09/oz at 9.1 oz, less than 66% of the 242 hairsprays , which mostly run $1.61–3.87/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Synthetic hold polymers, the firmest kind of hold.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Water-first and light: unlikely to flatten fine hair.
No absorbent powders or starches.
No oils or butters in the list.
Fast-drying alcohol in the first three ingredients.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Alcohol Denat.ALCOHOL DENAT | drying alcohol | Sets the style fast, which is also why it can feel dry | Drying |
| Dimethyl Ether | propellant | Pushes the product out of the can | Neutral |
| VA/Crotonates/Vinyl Neodecanoate Copolymer | film former | Lays down the film that holds a shape | Holds |
| FragranceFRAGRANCE (PARFUM) | fragrance | The scent | Fragrance |
| Aminomethyl Propanol | pH adjuster | Fine-tunes the pH | pH balancer |
| T-Butyl Alcohol | solvent | Carrier for the rest of the formula | Neutral |
| WaterWATER (AQUA/EAU) | solvent | Carrier for the rest of the formula | Neutral |
| Calcium Stearate | light ester | A light, silky feel | Softens |
| Ppg-12 Dimethicone | silicone | A little smoothing and shine | Buildup |
Full ingredient list (10)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Alcohol Denat.
· ALCOHOL DENAT
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Role in this product typeIn hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Cosmetic Ingredient ReviewMay suitFine or easily flattened hairMay suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
DependsVery dry or highly damaged hairConsider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.
- drying alcohol
- solvent
-
2
Dimethyl Ether
General function
An aerosol propellant that also helps the formula spray as a fine, fast-drying mist.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
- solvent
-
3
VA/Crotonates/Vinyl Neodecanoate Copolymer
General function
A hairspray polymer that holds firmly and resists humidity.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
4
Fragrance
· FRAGRANCE (PARFUM)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
5
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
6
T-Butyl Alcohol
- solvent
-
7
Water
· WATER (AQUA/EAU)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- solvent
-
8
Calcium Stearate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- light ester
- emollient
-
9
Ppg-12 Dimethicone
General function
A silicone made water-soluble by ethoxylation. It smooths and adds slip, and rinses out with water rather than needing a detergent.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
- silicone
- emulsifier
- 10 DENATONIUM BENZOATE
What the whole list adds up to
- 4 solvents
- 1 drying alcohol
- 1 propellant
- 1 film former
- 1 polymer
- 1 fragrance
- 1 declared fragrance
- 1 pH adjuster
- 1 light ester
- 1 emollient
- 1 silicone
- 1 emulsifier
Ingredient list captured 2026-10-08. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 9.1 oz
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.
Sizes
The 12.1 oz costs 32% less per ounce than the 9.1 oz.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
9.1 ozusual store sizeBest per ounce
-
Beauty Brands
$12.989.1 oz · $1.43/ozOct 22Lowest per ozSale · was $19.98
-
CVS
$18.999.1 oz · $2.09/ozOct 22
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Ulta Beauty
$21.009.1 oz · $2.31/ozOct 22
12.1 oz
-
Beauty Plus Salon
$17.3012.1 oz · $1.43/ozOct 22Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 9.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 9.1 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.88/oz; at 9.1 oz that is $8. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $11 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 9.1 oz.
Formula
Both the formula and the price land mid-range: it covers the core of what a hairspray does and costs about what hairsprays cost per ounce.
How the score is counted
- 5 products we score as doing the same job cost less per ounce
- Costs less per ounce than 66% of the 242 hairsprays we’ve priced
- No no drying alcohol in the first three in the formula
- Masstige tier, sold at Brand website
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Protein-free
- Lightweight
- Budget
- Function
- Also
- Protein-free
- Lightweight
- Humidity
- Function
- Also
- Protein-free
- Lightweight
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personHair that stiffens on protein, looking for a protein-free formula and defined, clumped curls
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
John Frieda Hold The Lift Hairspray, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
More from Bed Head
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-21.
- Ingredient references are linked for 2 of 5 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-22.
