Attitude Nourishing Conditioner - Sensitive Skin (Avocado Oil) — 8 oz container

Attitude

Nourishing Conditioner - Sensitive Skin (Avocado Oil)

Conditioner / Everyday rinse-out, detangling

Conditioner
Sulfate-free
Silicone-free
Protein-free
Vegan · label states
Cruelty-free · PETA-listed

Size8.12 fl oz

Price$11.78 Good valueseen at one store · 8.12 oz

Price / oz$1.54/ozat 8.12 oz

Where to buy3 stores · $11.78–12.95

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“Apple fragrance with herbaceous rosemary accents.” — Brand page

Manufacturer page: attitudeliving.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters High Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · label statesCruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Vegan · label states Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 21 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

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$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced with its peers

$1.54/oz at 8.12 oz — less than 52% of the 689 conditioners , which mostly run $0.91–3.10/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Silicone-free routinesno silicones appear in the list

Matte, textured stylesabsorbent powders do the mattifying

Maybe skip if

this product carries a scent

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Picking it up locallywe have it recorded in one channel only

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua (Water)	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Glycerin	humectant	Pulls water into the hair	Moisturizes
Caprylic/Capric Triglyceride	light ester	Light slip without much weight	Softens
Behentrimonium Methosulfate	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Vitis Vinifera (Grape) Seed Oil	oil	Coats and softens the strand	Softens
Zea Mays (Corn) Starch	starch	Soaks up oil and adds grip	Neutral
Butyrospermum Parkii (Shea) Butter	butter	Heavy softening — this is what makes it rich	Heavy
Carvone	fragrance	The scent	Fragrance
ethyl linalool	fragrance	The scent	Fragrance
Menthol	fragrance	The scent	Fragrance
methyldihydrojasmonate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.

Full ingredient list (21)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua (Water)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Role in this product type
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

BASF
- fatty alcohol
- emollient
- thickener
3 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
4 Caprylic/Capric Triglyceride

General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
5 Behentrimonium Methosulfate

General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

International Journal of Cosmetic Science
- conditioning agent
- emulsifier
6 Vitis Vinifera (Grape) Seed Oil

General function
A light oil used where softness is wanted without weight.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
7 Zea Mays (Corn) Starch

General function
A starch that soaks up oil at the roots and adds texture.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

DependsMaximum-hold styling
Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
8 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
9 Dicaprylyl Ether

General function
A light emollient used for slip without a greasy after-feel.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
10 Sodium Benzoate
- preservative
11 Potassium Sorbate
- preservative
12 Persea Gratissima (Avocado) Oil

General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
13 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
14 Avena Sativa (Oat) Kernel Extract
- botanical extract
15 Sodium Hydroxide

General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

International Journal of Trichology
- pH adjuster
16 Carvone

General function
A mint- or caraway-scented fragrance component.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
17 ethyl linalool

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
18 Menthol

General function
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
- active
19 methyldihydrojasmonate

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
20 Triethyl Citrate

General function
A citrate ester used to stabilise fragrance and support the preservative system.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
- preservative
21 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance

What the whole list adds up to

6 emollients
5 fragrances
3 preservatives
3 pH adjusters
2 light esters
2 oils
1 solvent
1 fatty alcohol
1 thickener
1 humectant
1 conditioning agent
1 emulsifier
1 starch
1 powder

Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8.12 oz

Seen at $11.78 lowest of 2 stores · checked Sep 5

Good value under $13 Under $1.56/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $13 line, and products that do this job typically go for about $13 at this size.

Show the price ladder

Price for 8.12 ozlower is better

Where we’ve seen it4 listings · 3 stores

PureFormulas.com
$11.78

8.12 oz · $1.45/oz

Sep 5Lowest per oz
Attitude US
$12.95

8.12 oz · $1.59/oz

Sep 5
Attitude (attitudeliving.com)
$12.95

8 oz · $1.62/oz

Sep 5
Attitude US
$12.95

8 oz · $1.62/oz

Sep 5second listing

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

8.12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $11.78 is the price we have observed for the 8.12 oz. We need three stores before we call a price commonly seen.
Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.56/oz; at 8.12 oz that is $13. Under that line you are paying less than most of them.
About $13 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8.12 oz.

Formula

Formula score

10 of 10

The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.

How the score is counted

Costs less per ounce than 52% of the 689 conditioners we’ve priced
Covers 6 of the 6 things a conditioner should do
Reviewers mention 4 things they like about how it performs
Masstige tier, sold at Brand website

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

AttitudeLowest cost per oz Color Conditioner - Sensitive Skin (Argan Oil) $1.57/oz $0.03/oz more

Protein-free
Curly method
Silicone-free

· Same function Compare

AttitudeSame function Nourishing Conditioner, Grape Seed Oil & Olive Leaves $1.62/oz $0.08/oz more

Protein-free
Curly method
Silicone-free

Differs: Sold in drugstores and mass retail

Compare

AttitudeSame function Color Conditioner $3.56/oz $2.02/oz more

Protein-free
Curly method
Silicone-free

Differs: Fruity scent
Sold in drugstores and mass retail

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

98.6% naturally sourced ingredients

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers who describe themselves as having sensitive skin, scalp allergies or eczema repeatedly say this conditioner does not irritate them the way other products do.

reviewers self-describing sensitive skin/scalp, allergies or eczema

A number of reviewers mention repurchasing for multiple years and moving up to the larger size, citing consistently soft results.

long-time repeat customers

Multiple reviewers describe the texture as light and not greasy, contrasting it with other conditioners that felt heavy on their hair.

general reviewers

Several parents report the conditioner works well on their children's or teenagers' hair, including textured hair prone to odor or breakouts.

parents of kids and teens

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (2 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-09-05.
Ingredient references are linked for 8 of 17 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-05.