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Attitude

Hydrating Conditioner - Bar

Conditioner / Rich rinse-out, low-slip

  • Conditioner
  • bar
  • Silicone-free
  • Protein-free
  • Vegan · label states
  • Cruelty-free · PETA-listed
Size3 fl oz
Price$13–16commonly seen · 3 oz
Price / oz$4.65/ozat 3 oz
Where to buy6 stores · $10.32–15.95

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“Coconut & Wild Berries” — Brand page

Manufacturer page: attitudeliving.com

Personal fit

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Priced above most conditioners

$4.65/oz at 3 oz — more than 89% of the 689 conditioners , which mostly run $0.91–3.10/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Vegan and cruelty-freeour researched record has it as both

Maybe skip if

this product carries a scent
Sulfate-free routinesit uses a sulfate detergent
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Picking it up locallywe have it recorded in one channel only

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling Little

Nothing here is built to reduce combing force.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Protein None

No protein or amino acids in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Sodium Cocoyl Isethionate mild anionic cleanser — Cleanses
Stearic Acid emulsifier Keeps oil and water mixed Softens
Cocos Nucifera (Coconut) Oil oil Coats and softens the strand Softens
Sodium Coco-Sulfate sulfate cleanser — Cleanses
Butyrospermum Parkii (Shea) Butter butter Heavy softening — this is what makes it rich Heavy
Theobroma Cacao (Cocoa) Seed Butter butter Heavy softening — this is what makes it rich Heavy
1,2-dihydrolinalool fragrance The scent Fragrance
cis-3-hexenyl salicylate fragrance The scent Fragrance
methyldihydrojasmonate fragrance The scent Fragrance
pentadecalactone fragrance The scent Fragrance
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesNo silicones or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (20)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Sodium Cocoyl Isethionate
    General function

    A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • 2 Stearic Acid
    General function

    A fatty acid that thickens creams and helps them hold their texture.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • emulsifier
    • thickener
    • fatty alcohol
  • 3 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 4 Sodium Coco-Sulfate
    General function

    A coconut-derived sulfate detergent, chemically close to sodium lauryl sulfate and similarly strong.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitBuild-up-sensitive routines

    A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

    May suitFine or easily flattened hair

    Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

    May not suitDry, coarse, or high-porosity hair

    Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

    • sulfate cleanser
    • cleanser
  • 5 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 6 Theobroma Cacao (Cocoa) Seed Butter
    General function

    A firm plant butter used for sealing and hold in heavier styling creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 7 1,2-dihydrolinalool
    General function

    An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • fragrance
  • 8 cis-3-hexenyl salicylate
    General function

    An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • fragrance
  • 9 methyldihydrojasmonate
    General function

    An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
  • 10 pentadecalactone
    General function

    An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
  • 11 Triethyl Citrate
    General function

    A citrate ester used to stabilise fragrance and support the preservative system.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
    • preservative
  • 12 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 13 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 14 Illite
    General function

    A mineral clay that absorbs oil and adds slip. In hair products it is used for oil control and texture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

    PubChem
    • clay
    • absorbent
  • 15 Montmorillonite
    General function

    A clay used for oil absorption and matte texture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

    PubChem
    • clay
    • powder
  • 16 Helianthus Annuus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 17 Inulin
    General function

    A plant sugar used for light moisture and as a prebiotic scalp claim.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • botanical extract
  • 18 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 19 Nasturtium Officinale (Watercress) Extract
    • botanical extract
  • 20 Tropaeolum Majus (Indian Cress) Extract
    • botanical extract

What the whole list adds up to

  • 5 emollients
  • 5 fragrances
  • 3 oils
  • 3 botanical extracts
  • 2 cleansers
  • 2 butters
  • 2 sealants
  • 2 clays
  • 2 humectants
  • 1 mild anionic cleanser
  • 1 emulsifier
  • 1 thickener
  • 1 fatty alcohol
  • 1 sulfate cleanser

Ingredient list captured 2026-09-14. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 3 oz

Commonly seen $13–16 Midpoint $13.95 · 5 stores · checked Sep 15
Good value under $3 Under $0.93/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $5 at this size.

Show the price ladder
Where we’ve seen it6 listings · 6 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 3 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $3 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $0.93/oz; at 3 oz that is $3. Under that line you are paying less than most of them.
  4. About $5 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 3 oz.

Formula

Formula score
4 of 10

It costs more per ounce than 89% of the 689 conditioners we’ve priced while the formula leaves out conditioning agents up front — a system most of the format carries.

How the score is counted
  • Nothing in our library does the same job at a lower price
  • Costs more per ounce than 89% of the 689 conditioners we’ve priced
  • No conditioning agents up front in the formula
  • No slip for detangling either
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

AttitudeLowest cost per oz Nourishing Conditioner - Bar $4.26/oz $0.39/oz less
  • Protein-free
  • Curly method
  • Rich
· Close function
Function
  • Slip and detangling
  • Water-binding (humectants)
Compare
AttitudeSulfate-free Strengthening Conditioner - Bar $5.32/oz $0.67/oz more
  • Protein-free
  • Curly method
  • Rich
· Close function
Function
  • Slip and detangling
  • Water-binding (humectants)
Compare
HaskSulfate-free Curls + Coconut Oil, Argan Oil & Vitamin E Conditioner
  • Protein-free
  • Curly method
  • Rich
· Related function
Function
  • Slip and detangling
  • Water-binding (humectants)
  • Film formers
Also
  • Drugstore tier
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

Above-range price, specific fit
Best user

Hair that stiffens on protein — for a protein-free formula and a formula with real substance

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or oily scalps and fine hair

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
vegan

Our researched record has this brand or product as vegan.

—

Supported

Matches our researched record.

plastic-free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers value the bar for travel and reducing plastic packaging, several specifically calling out convenience for flights and camping.

Many reviewers who had tried other conditioner bars say this is the first one that actually leaves hair soft and detangled rather than waxy or ineffective.

A recurring minor complaint is that the scent, while pleasant to most, fades quickly or is too strong for fragrance-sensitive reviewers.

Reviewers with long or thick hair more often find the bar harder to apply evenly or less conditioning than a liquid conditioner.

More from Attitude

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-09-15.
  • Ingredient references are linked for 7 of 16 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-15.

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