Skip to main content

Side by side

R+Co INGENIOUS THICKENING SHAMPOO vs R+Co PRIMARY COLOR SHAMPOO

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • INGENIOUS THICKENING SHAMPOO — colour-treated hair
  • PRIMARY COLOR SHAMPOO — unscented

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
R+Co INGENIOUS THICKENING SHAMPOO — 8.5 oz container R+Co

INGENIOUS THICKENING SHAMPOO

  • Shampoo
  • Prestige
  • Sulfate-free
  • Lightweight
R+Co PRIMARY COLOR SHAMPOO — container, alternate view R+Co

PRIMARY COLOR SHAMPOO

  • Shampoo
  • Salon
Price, size & price per ounce
about $49 8.5 oz · $5.77/oz
$51–52 8.5 oz · $6.12/oz
Value / price positioning
Same job for less elsewhere $$$$$ Prestige tier · costs more than 97% of the 817 shampoos we’ve priced
Priced above most shampoos $$$$$ Salon tier · costs more than 98% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level
Low Humectants appear, but low enough to be a minor part. Your hair
None found No humectants found — nothing here pulls water into the hair. Your hair
Cleansing strength
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
—
Slip / detangling
Moderate Conditioning agents are present, lower in the list. Your hair
Little Nothing here is built to reduce combing force. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
—
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
—
Protein
Minor Protein appears, low enough to be a supporting ingredient. Your hair
—
Silicone / wax buildup
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather
Moderate An ordinary shampoo lather. Your hair
—
Scalp active
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
—
Formula completeness
out of 10
Complete for its job
out of 10
A simple formula
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Unscentedfree of strong smells
  • Short ingredient listsfifteen ingredients or fewer
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that tangles wetnothing here reduces combing force
  • Tight budgetsit sits in the upper price tiers
  • If scent matters to younothing is added here
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
INGENIOUS
PRIMARY COLOR
Where to buy
Sephora · Brand website
Sephora · Brand website
Free of
  • sulfate-free
—
Vegan
Vegan · brand states
Vegan · brand states
Scent
Scented, not described
Unscented

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What only one of them carries

INGENIOUS THICKENING SHAMPOO

PRIMARY COLOR SHAMPOO

  • placeholder
Full ingredient list — INGENIOUS THICKENING SHAMPOO (44)
Full ingredient list — PRIMARY COLOR SHAMPOO (1)
  • 1 placeholder

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsINGENIOUS THICKENING SHAMPOOPRIMARY COLOR SHAMPOO
Supported
2
0
Partly supported
0
0
Stated by brand
0
4
Potential conflict
0
0

INGENIOUS THICKENING SHAMPOO

  • Amplified elegance: Give fine hair a boost with instant body, bounce and shineSupportedLeaves room for lift.
  • Cleanses and clarifies, removing product buildupSupportedResets a coated scalp.

PRIMARY COLOR SHAMPOO

  • Protects, strengthens, and enhances vibrancy of color-treated hairStated by brandCan’t be confirmed from label.
  • Preserves true-to-tone color, increases shineStated by brandCan’t be confirmed from label.
  • protects from 450F heat and UV raysStated by brandCan’t be confirmed from label.
  • reduce breakage by 89%Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for volume.

INGENIOUS THICKENING SHAMPOO

Reported to make short and fine hair appear noticeably fuller/thicker and hold style shape longer

fine/short-haired reviewers, including one asked if she got extensions

Does not weigh hair down or leave it greasy, unlike other thickening shampoos reviewers had tried

fine, thin, oily-prone hair reviewers comparing against other thickening shampoos

Often used as part of a multi-product R+Co thickening routine (paired with other Dallas/texture products) rather than standalone

reviewers layering multiple R+Co products for fine hair

PRIMARY COLOR SHAMPOO

Scent called out repeatedly as a favorite feature

Strong loyalty/repeat-purchase sentiment, several calling it their permanent go-to color shampoo

Lightweight formula reported to add volume rather than flatten hair

straight/wavy hair

Praised for color-safe cleansing that still leaves hair feeling clean and light

color-treated hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$5.77/oz vs $6.12/oz — within about the same cost per ounce.

$0.00/oz median $1.47/oz $17.29/oz $5.77/oz INGENIOUS THICKENING SHAMP $6.12/oz PRIMARY COLOR SHAMPOO

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readINGENIOUS THICKENING SHAMPOOPRIMARY COLOR SHAMPOO
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Priced above most shampoosCosts more per ounce than most shampoos; nothing in our library matches it closely for less.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

INGENIOUS THICKENING SHAMPOO vs SUPER GARDEN ShampooR+Co · 100% function matchINGENIOUS THICKENING SHAMPOO vs GEMSTONE Color ShampooR+Co · 100% function matchINGENIOUS THICKENING SHAMPOO vs Moisture Repair ShampooMoroccanoil · 99% function matchINGENIOUS THICKENING SHAMPOO vs Shampoo for Magnificent VolumeOribe · 98% function matchINGENIOUS THICKENING SHAMPOO vs Shampoo for Beautiful ColorOribe · 96% function match

INGENIOUS THICKENING SHAMPOO · PRIMARY COLOR SHAMPOO · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation