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Side by side

Pura d'or Advanced Therapy Anti-Hair Thinning Shampoo vs Pura d'or Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo

74% function match · 6 of the 10 functions we compared match Formula overlap 27%. Pura d'or Advanced Therapy Anti-Hair Thinning Shampoo and Pura d'or Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Advanced Therapy Anti-Hair Thinning Shampoo — fragrance-free
  • Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo — protein-hungry hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Price, size & price per ounce
$23.49 16 oz · $1.47/oz
$15.99 16 oz · $1.00/oz
Value / price positioning
Upper-mid price for a shampoo $$$$$ Masstige tier · costs more than 50% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Masstige tier · costs less than 67% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength
Gentle Removes light dirt and oil without stripping. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
None listed No fragrance is listed. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Fragrance-freeno fragrance (parfum) on the label — scented
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Vegan and cruelty-freeour researched record has it as both
  • Easy to findsold through several channels
Why you might skip it
  • Scents bother youthis product carries a scent
  • Heavy product buildupthis is not a clarifying wash
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Target · Costco · Brand website
Target · Costco · Brand website
Free of
  • sulfate-free
  • silicone-free
  • fragrance-free
  • protein-free
  • curly-method compatible
Vegan
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · label states

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAdvanced Therapy Anti-Hair Thinning ShampooApple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo
Cocamidopropyl Hydroxysultaine
Cleanses
#2Leading
#6Supporting
Polyquaternium-73
Detangles
#4Supporting
#9Secondary
Sodium Hydroxide
pH balancer
#5Below the 1% line
#3Leading
Sodium Cocoyl Glutamate
Cleanses
#6Below the 1% line
#5Supporting
Melaleuca Alternifolia (Tea Tree) Leaf Oil
Fragrance
#9Below the 1% line
#35Below the 1% line
Biotin
Neutral
#14Below the 1% line
#8Supporting

What only one of them carries

Full ingredient list — Advanced Therapy Anti-Hair Thinning Shampoo (36)
Full ingredient list — Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo (39)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAdvanced Therapy Anti-Hair Thinning ShampooApple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo
Supported
2
0
Partly supported
1
0
Stated by brand
1
4
Potential conflict
0
0

Advanced Therapy Anti-Hair Thinning Shampoo

  • Advanced formula with biotin plus 17 key actives to support thicker-looking hair, reduce shedding, strengthen strandsStated by brandCan’t be confirmed from label.
  • Triple-free from sulfates, parabens, siliconesSupportedGentler on colour and coils.
  • Hypoallergenic formula suitable for sensitive scalps and safe for color-treated hairSupportedLess fade per wash.
  • Multi-purpose 3-in-1 usage (shampoo, conditioner, body wash)Partly supportedNeutral on lift.

Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo

  • Contains 15 DHT blockers and key active ingredientsStated by brandCan’t be confirmed from label.
  • Clarifies and detoxifies from excess oil and buildupStated by brandCan’t be confirmed from label.
  • Addresses thinning hair and sheddingStated by brandNot something a label can show.
  • USDA BiobasedStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Advanced Therapy Anti-Hair Thinning Shampoo

Several long-term reviewers who used the shampoo for around three months report noticeably less daily hair shedding.

Effectiveness for hair loss is reported inconsistently -- some reviewers see a big reduction in shedding while others say it got noticeably worse.

Many reviewers say their scalp feels cleaner and hair looks softer and shinier after washing with it.

A number of reviewers describe the shampoo as heavy or greasy on their hair, saying it required washing more often.

Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo

A recurring complaint is packaging that leaks in transit, arriving spilled or partially empty.

Multiple reviewers describe the shampoo as an effective, clean-feeling clarifying formula with a scent they like.

Several reviewers report it helps with scalp irritation and leaves hair feeling soft and manageable.

A few reviewers report scalp burning or irritation strong enough that they stopped using it after only a couple of uses.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.00/oz vs $1.47/oz — Pura d'or Advanced Therapy Anti-Hair Thinning Shampoo costs about 1.5× more per ounce than Pura d'or Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $1.47/oz Advanced Therapy Anti-Hair $1.00/oz Apple Cider Vinegar Thin2T

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readAdvanced Therapy Anti-Hair Thinning ShampooApple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Advanced Therapy Anti-Hair Thinning Shampoo · Apple Cider Vinegar Thin2Thick Clarifying and Detoxing Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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