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Side by side

Not Your Mother's Plump for Joy Instant Volume Root Powder vs REUZEL Matte Texture Hair Volumizing Powder

93% function match · 11 of the 13 functions we compared match Formula overlap 68%. Not Your Mother's Plump for Joy Instant Volume Root Powder and REUZEL Matte Texture Hair Volumizing Powder share 2 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Plump for Joy Instant Volume Root Powder — protein-sensitive hair
  • Matte Texture Hair Volumizing Powder — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Plump for Joy Instant Volume Root Powder — 0.5 oz container Not Your Mother's

Plump for Joy Instant Volume Root Powder

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
REUZEL Matte Texture Hair Volumizing Powder — 0.53 oz container REUZEL

Matte Texture Hair Volumizing Powder

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$6 0.5 oz · $20.99/oz
$19 0.53 oz · $35.85/oz
Value / price positioning
Same job for less elsewhere $$$$$ Masstige tier · costs more than 92% of the 64 volumizers we’ve priced
Same job for less elsewhere $$$$$ Masstige tier · costs more than 94% of the 64 volumizers we’ve priced
Best for hair types
Straight–Wavy A light volumising formula — the lift it adds matters most on straighter hair. Your hair
Straight–Wavy A light volumising formula — the lift it adds matters most on straighter hair. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold system Same
Moderate Gums and synthetic polymers together. Your hair
Mixed Gums and synthetic polymers together. Your hair
Slip / detangling Differs
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Little Nothing here is built to reduce combing force. Your hair
Weight on hair Same
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
None listed No fragrance is listed. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Hold (as stated)
—
Light A light hold, as stated by the brand. Your hair
Cast risk Differs
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Likely Film formers without much softening them — expect a cast to scrunch out. Your hair
Oil absorption Same
High Absorbent powders or starches high in the list. Your hair
High Absorbent powders or starches high in the list. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Fast-drying alcohol Same
None No fast-drying alcohol in the list. Your hair
None No fast-drying alcohol in the list. Your hair
Humidity resistance
—
Claimed The brand claims humidity resistance; the ingredient list cannot confirm it. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Fragrance-freeno fragrance (parfum) on the label
  • Unscentedfree of strong smells
  • Protein-sensitive hairthat stiffens when protein is added
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
  • Picking it up locallywe have it recorded in one channel only
  • Anyone who dislikes a castthe film formers here can set firm
  • Styles that must holdthe brand states a light hold at most
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerpowder
Stylerpowder
Where to buy
Ulta
Ulta · Brand website
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • fragrance-free
  • protein-free
  • curly-method compatible
Vegan
—
Vegan · label states
Cruelty-free
—
Cruelty-free · brand states
Scent
Scented, not described
Unscented
Hold
—
lightHOLD: 1/10 (Reuzel product page)
Finish
—
matte
Humidity claim
—
Yes
How often
as needed
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientPlump for Joy Instant Volume Root PowderMatte Texture Hair Volumizing Powder
Water
Neutral
#1Leading
#1Leading
Silica Silylate
Stabilizes
#2Leading
#2Leading
VP/VA Copolymer
Holds
#4Supporting
#5Supporting
Butylene Glycol
Moisturizes
#5Supporting
#3Leading
Phenoxyethanol
Stabilizes
#6Below the 1% line
#6Below the 1% line
Sodium Benzoate
Stabilizes
#7Below the 1% line
#8Below the 1% line
Citric Acid
pH balancer
#9Below the 1% line
#7Below the 1% line

What only one of them carries

Plump for Joy Instant Volume Root Powder

Matte Texture Hair Volumizing Powder

  • Nylon 12
Full ingredient list — Plump for Joy Instant Volume Root Powder (15)
Full ingredient list — Matte Texture Hair Volumizing Powder (8)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsPlump for Joy Instant Volume Root PowderMatte Texture Hair Volumizing Powder
Supported
2
3
Partly supported
0
0
Stated by brand
2
2
Potential conflict
0
0

Plump for Joy Instant Volume Root Powder

  • immediate volumeSupportedLeaves room for lift.
  • maximum lift and textureSupportedLeaves room for lift.
  • talc-freeStated by brandCan’t be confirmed from label.
  • invisible powderStated by brandCan’t be confirmed from label.

Matte Texture Hair Volumizing Powder

  • weightless volume and liftSupportedLeaves room for lift.
  • non-sticky formulaStated by brandCan’t be confirmed from label.
  • veganSupportedMatches our researched record.
  • fragrance-freeSupportedSafer for scent-sensitive scalps.
  • only 8 ingredientsStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's Plump for Joy Instant Volume Root Powder draws complaints about volume; REUZEL Matte Texture Hair Volumizing Powder draws complaints about hold.

Plump for Joy Instant Volume Root Powder

Gives good root lift with no visible buildup and is invisible in the hair; plans to repurchase

Ulta reviewer "Cheryl", 5 stars

Volumizes hair perfectly and reviewer loves the result

Ulta reviewer "lilliannanicole", Iowa, 5 stars

Left a sticky texture on both hair and fingers after rubbing it in, disappointing given expectations

Ulta reviewer "Ria", Houston TX, 1 star

On fine, pin-straight 1a hair the powder only made hair sticky with no volume payoff

Ulta reviewer "sam", Chicago IL, 1 star

First-time user says it took a few tries to figure out application before getting the full volumizing benefit

Ulta reviewer "Susan W", Las Vegas, 5 stars

Matte Texture Hair Volumizing Powder

Works well on fine hair that's historically hard to style

reviewer named Adam, fine hair

Adds noticeable texture and hold to hair

reviewer named Jacob

Not enough hold for thick hair to stay in place

3-star reviewer with thick hair

Felt sticky and caused noticeable flaking in hair

reviewer named Shappy

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$20.99/oz vs $35.85/oz — REUZEL Matte Texture Hair Volumizing Powder costs about 1.7× more per ounce than Not Your Mother's Plump for Joy Instant Volume Root Powder.

$0.83/oz median $4.39/oz $107.14/oz $20.99/oz Plump for Joy Instant Volu $35.85/oz Matte Texture Hair Volumiz

Every mark sits on one distribution because these are compared against the same set: 64 volumizers with a computable unit price.

Value readPlump for Joy Instant Volume Root PowderMatte Texture Hair Volumizing Powder
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Plump for Joy Instant Volume Root Powder vs EIMI Sugar Lift Sugar Spray for Voluminous TextureWella · 89% function matchMatte Texture Hair Volumizing Powder vs EIMI Sugar Lift Sugar Spray for Voluminous TextureWella · 96% function matchPlump for Joy Instant Volume Root Powder vs EIMI Sugar Lift Sugar Spray for Voluminous TextureWella Professionals · 89% function matchMatte Texture Hair Volumizing Powder vs EIMI Sugar Lift Sugar Spray for Voluminous TextureWella Professionals · 96% function matchPlump for Joy Instant Volume Root Powder vs Pure Clean Styling GelGarnier Fructis · 85% function matchMatte Texture Hair Volumizing Powder vs Pure Clean Styling GelGarnier Fructis · 93% function matchPlump for Joy Instant Volume Root Powder vs Kalahari Melon & Aloe Vera Deep Hydration Curl Forming GlazeMielle Organics · 85% function matchMatte Texture Hair Volumizing Powder vs Full Texturizing Foam - 5.0 ozLiving Proof · 89% function match

Plump for Joy Instant Volume Root Powder · Matte Texture Hair Volumizing Powder · All volumizers in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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