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Side by side

Not Your Mother's Aura Boost Thickening Shampoo vs Not Your Mother's Blonde Moment Purple Shampoo

76% function match · 8 of the 13 functions we compared match Formula overlap 54%. Not Your Mother's Aura Boost Thickening Shampoo and Not Your Mother's Blonde Moment Purple Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Thickening Shampoo — colour-treated hair
  • Blonde Moment Purple Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Thickening Shampoo — 13 oz container Not Your Mother's

Aura Boost Thickening Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Not Your Mother's Blonde Moment Purple Shampoo — 8 oz container Not Your Mother's

Blonde Moment Purple Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
$8.99 8 oz · $1.12/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 74% of the 835 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 62% of the 835 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Aura Boost Thickening
Blonde Moment
Where to buy
Grocery / mass · Target
Grocery / mass · Brand website
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Scent
Scented, not described
Floral

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Thickening ShampooBlonde Moment Purple Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Cocoyl Isethionate
Cleanses
#2Leading
#3Leading
Cocamidopropyl Hydroxysultaine
Cleanses
#4Supporting
#4Supporting
PEG-150 Distearate
Stabilizes
#6Supporting
#6Supporting
Polyquaternium-10
Detangles
#7Supporting
#16Below the 1% line
Fragrance
Fragrance
#21Below the 1% line
#20Below the 1% line
Glycol Distearate
Softens
#13Below the 1% line
#5Supporting
Propanediol
Moisturizes
#12Below the 1% line
#7Supporting

What only one of them carries

Aura Boost Thickening Shampoo

Blonde Moment Purple Shampoo

Full ingredient list — Aura Boost Thickening Shampoo (22)
Full ingredient list — Blonde Moment Purple Shampoo (24)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Thickening ShampooBlonde Moment Purple Shampoo
Supported
1
2
Partly supported
0
1
Stated by brand
2
1
Potential conflict
0
0

Aura Boost Thickening Shampoo

  • Helps thicken and add volume to stressed, depleted hairSupportedLeaves room for lift.
  • Supports stronger strands with green tea extract, peptides, and magnesiumStated by brandCan’t be confirmed from label.
  • Creamy lather that gently cleanses without strippingStated by brandCan’t be confirmed from label.

Blonde Moment Purple Shampoo

  • Fights brassiness/yellow tones in lightened hairStated by brandCan’t be confirmed from label.
  • Bonding technology to strengthen strandsPartly supportedSupports the surface, not a treatment.
  • Hydrates while toningSupportedHelps hair feel hydrated.
  • Safe for color-treated hairSupportedLess fade per wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses. Not Your Mother's Aura Boost Thickening Shampoo draws complaints about weight and volume; Not Your Mother's Blonde Moment Purple Shampoo draws complaints about residue or cast.

Aura Boost Thickening Shampoo

Cleanses without leaving residue and leaves hair feeling fuller and clean.

Reviewers with fine or curly hair report less breakage and stronger-feeling roots after use.

fine/curly hair

A minority of reviewers report the shampoo left hair oily or heavy rather than thickened.

Some reviewers find the lather thin or insufficient.

Opinions are split on whether hair actually feels thicker despite the products volumizing positioning.

Blonde Moment Purple Shampoo

Effectively reduces brassiness/yellow tones on lightened, balayage, or gray/silver hair with regular use

blonde/balayage and gray-transitioning reviewers

Liked for scent and lathering feel, with repeat purchase mentioned by multiple long-term blonde/silver-haired users

repeat purchasers, blonde and gray hair

A minority of reviewers report a residue or buildup feeling left on hair after rinsing

general reviewers

Some reviewers find toning power modest compared to stronger purple shampoos, though acceptable for the price

reviewers comparing to other purple shampoos

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $1.12/oz — Not Your Mother's Blonde Moment Purple Shampoo costs about 1.3× more per ounce than Not Your Mother's Aura Boost Thickening Shampoo.

$0.00/oz median $1.51/oz $17.29/oz $0.85/oz Aura Boost Thickening Sham $1.12/oz Blonde Moment Purple Shamp

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readAura Boost Thickening ShampooBlonde Moment Purple Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Thickening Shampoo vs Kids Daily Care Moisturizing Fragrance-Free ShampooNot Your Mother's · 100% function matchBlonde Moment Purple Shampoo vs MINU ShampooDavines · 93% function matchAura Boost Thickening Shampoo vs Guava Protect & Repair ShampooCeremonia · 100% function matchBlonde Moment Purple Shampoo vs Pro-V Miracles Infinite Lengths Biotin + Collagen Sulfate-Free ShampooPantene · 87% function matchAura Boost Thickening Shampoo vs ACV Clarifying ShampooWondercurl · 99% function matchBlonde Moment Purple Shampoo vs Way to Grow ShampooNot Your Mother's · 87% function matchAura Boost Thickening Shampoo vs Apple Cider Vinegar Revitalizing ShampoodpHUE · 96% function matchBlonde Moment Purple Shampoo vs TripleBright Oxidation Defense Purple ShampooK18 · 87% function match

Aura Boost Thickening Shampoo · Blonde Moment Purple Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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