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Side by side

Kenra Platinum Whipped Taffy 20 Matte Defining Paste vs Redken Brews Texture Pomade

89% function match · 6 of the 8 functions we compared match Formula overlap 33%. Kenra Platinum Whipped Taffy 20 Matte Defining Paste and Redken Brews Texture Pomade share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Platinum Whipped Taffy 20 Matte Defining Paste — dry, thirsty hair
  • Brews Texture Pomade — curly-method routines

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Kenra Platinum Whipped Taffy 20 Matte Defining Paste — 2 oz container Kenra

Platinum Whipped Taffy 20 Matte Defining Paste

  • Styler
  • Masstige
  • Moisture-rich
Redken Brews Texture Pomade — 3.4 oz container Redken

Brews Texture Pomade

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$25 2 oz · $12.50/oz
$20–24 3.4 oz · $7.06/oz
Value / price positioning
Same job for less elsewhere $$$$$ Masstige tier · costs more than 83% of the 90 pastes we’ve priced
Priced with its peers $$$$$ Masstige tier · costs less than 58% of the 90 pastes we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Hold system Same
Moderate Gums and synthetic polymers together. Your hair
Mixed Gums and synthetic polymers together. Your hair
Slip / detangling Differs
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Hold (as stated)
—
Strong A strong hold, as stated by the brand. Your hair
Protein
—
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Cast risk
—
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Fast-drying alcohol
—
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Sun and colour fadea UV filter is in the list
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Silicone-free routinesno silicones appear in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • Stretching wash dayswaxes stay until a detergent wash removes them
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • Stretching wash dayswaxes stay until a detergent wash removes them
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerpaste
Stylerpaste
Where to buy
Brand website
Ulta
Free of
—
  • sulfate-free
  • silicone-free
  • curly-method compatible
Cruelty-free
Cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
—
strongReviewers describe "strong hold" supporting thick hair and Ulta lists the product in its Strong Hold styling category
Finish
—
natural
How often
—
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientPlatinum Whipped Taffy 20 Matte Defining PasteBrews Texture Pomade
Water
Neutral
#1Leading
#1Leading
Beeswax
Buildup
#2Leading
#3Leading
Glycerin
Moisturizes
#3Leading
#9Secondary
Fragrance
Fragrance
#9Below the 1% line
#18Below the 1% line
Limonene
Fragrance
#24Below the 1% line
#21Below the 1% line
Linalool
Fragrance
#25Below the 1% line
#25Below the 1% line

What only one of them carries

Platinum Whipped Taffy 20 Matte Defining Paste

Brews Texture Pomade

Full ingredient list — Platinum Whipped Taffy 20 Matte Defining Paste (26)
Full ingredient list — Brews Texture Pomade (32)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsPlatinum Whipped Taffy 20 Matte Defining PasteBrews Texture Pomade
Supported
0
2
Partly supported
0
0
Stated by brand
0
1
Potential conflict
0
0

Platinum Whipped Taffy 20 Matte Defining Paste

No claims recorded for this product beyond the ones above.

Brews Texture Pomade

  • Strong holdSupportedStructure that lasts the day.
  • Natural finishStated by brandCan’t be confirmed from label.
  • Texture and definitionSupportedHolds a clump together.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for hold and a clean rinse-out. Redken Brews Texture Pomade draws complaints about weight and curl definition.

Platinum Whipped Taffy 20 Matte Defining Paste

Defines curls and controls flyaway hairs while keeping strands soft and touchable without harshness or stiffness.

customers with curly hair seeking definition and frizz control

Pleasant fruity scent with floral undertones that customers find appealing and long-lasting in the hair.

customers who value fragrance in haircare products

Lightweight formula adds volume and texture without feeling heavy or creating a sticky, gummy residue in the hair.

customers seeking lightweight styling with minimal weight or tackiness

Brews Texture Pomade

Works well for wavy and curly, textured styles with consistent results

verified Ulta reviewer

Not shiny, sticky, or hard-feeling, while still delivering strong hold

verified Ulta reviewer

Gives the right amount of strong texture and hold to support thick hair

verified Ulta reviewer

Left hair clumpy, flat, and uncontrollable within about an hour despite multiple application attempts

verified Ulta reviewer

Felt too heavy on thicker hair despite marketing claims, needed careful/light application

verified Ulta reviewer

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$7.06/oz vs $12.50/oz — Kenra Platinum Whipped Taffy 20 Matte Defining Paste costs about 1.8× more per ounce than Redken Brews Texture Pomade.

$1.50/oz median $7.92/oz $73.33/oz $12.50/oz Platinum Whipped Taffy 20 $7.06/oz Brews Texture Pomade

Every mark sits on one distribution because these are compared against the same set: 90 pastes with a computable unit price.

Value readPlatinum Whipped Taffy 20 Matte Defining PasteBrews Texture Pomade
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Priced with its peersSits in the middle of the range for pastes per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Platinum Whipped Taffy 20 Matte Defining Paste vs Anti-Frizz CrèmeOUAI · 99% function matchBrews Texture Pomade vs MITCH Clean CutPaul Mitchell · 99% function matchPlatinum Whipped Taffy 20 Matte Defining Paste vs Styling Microweb FiberSebastian · 99% function matchBrews Texture Pomade vs Axe Urban Messy Look Epic Hold Matte Hair WaxAxe · 93% function matchPlatinum Whipped Taffy 20 Matte Defining Paste vs Healthy Sexy Hair Styling PasteSexy Hair · 99% function matchBrews Texture Pomade vs Dove Men+Care Medium Hold Hair Styling PasteDove Men+Care · 93% function matchPlatinum Whipped Taffy 20 Matte Defining Paste vs Over Achiever 3-in-1 Cream PasteMatrix · 99% function matchBrews Texture Pomade vs Men+Care Medium Hold Molding PasteDove Men+Care · 93% function match

Platinum Whipped Taffy 20 Matte Defining Paste · Brews Texture Pomade · All pastes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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