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Side by side

Joico Defy Damage KBOND20 Power Masque vs Joico Defy Damage Protective Masque

10 of 10 functions match Formula overlap 96%. Joico Defy Damage KBOND20 Power Masque and Joico Defy Damage Protective Masque share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Defy Damage KBOND20 Power Masque — maximum slip
  • Defy Damage Protective Masque — maximum slip

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Joico Defy Damage KBOND20 Power Masque — 1.7 oz container Joico

Defy Damage KBOND20 Power Masque

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Moisture-rich
Joico Defy Damage Protective Masque — 1.7 oz container Joico

Defy Damage Protective Masque

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$39 51 oz · $0.77/oz
$4.60 1.7 oz · $2.71/oz

Compared at different sizes — 51 oz against 1.7 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most masks and treatments $$$$$ Salon tier · costs less than 95% of the 347 masks and treatments we’ve priced
Priced with its peers $$$$$ Salon tier · costs less than 58% of the 347 masks and treatments we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Time on the hair
Short A short wait — it fits inside an ordinary shower. Your hair
Short A short wait — it fits inside an ordinary shower. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Oils and butters Same
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Formula completeness
out of 10
Covers the core
out of 10
Covers the core
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Short shower windowsit works in ten minutes or less
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Short shower windowsit works in ten minutes or less
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Ulta · Salons
Ulta · Salons
Free of
  • sulfate-free
  • sulfate-free
Vegan
Not vegan · ingredient list
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Time on hair
2–5 min
2–5 min
How often
weekly
Treatment focus
bond repair
bond repair

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientDefy Damage KBOND20 Power MasqueDefy Damage Protective Masque
Water
Neutral
#1Leading
#1Leading
Butylene Glycol
Moisturizes
#2Leading
#2Leading
Dimethicone
Buildup
#3Leading
#3Leading
Sorbitol
Moisturizes
#4Supporting
#4Supporting
Behenyl Alcohol
Softens
#5Supporting
#5Supporting
Stearyl Alcohol
Softens
#6Supporting
#6Supporting
Behentrimonium Chloride
Detangles
#7Supporting
#7Supporting
Cetyl Alcohol
Softens
#8Supporting
#8Supporting
Fragrance
Fragrance
#10Below the 1% line
#35Below the 1% line
Aminopropyl Dimethicone
Buildup
#11Below the 1% line
#18Below the 1% line
Isopropyl Alcohol
Drying
#12Below the 1% line
#19Below the 1% line
Phenoxyethanol
Stabilizes
#13Below the 1% line
#31Below the 1% line
Avena Sativa (Oat) Peptide
Protein
#30Below the 1% line
#12Secondary
Laurdimonium Hydroxypropyl Hydrolyzed Keratin
Protein
#29Below the 1% line
#13Secondary
Full ingredient list — Defy Damage KBOND20 Power Masque (38)
Full ingredient list — Defy Damage Protective Masque (35)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsDefy Damage KBOND20 Power MasqueDefy Damage Protective Masque
Supported
3
0
Partly supported
1
1
Stated by brand
2
3
Potential conflict
0
0
5X stronger hair
Stated by brandOnly the brand’s testing shows this.
Stated by brandOnly the brand’s testing shows this.

Defy Damage KBOND20 Power Masque

  • rebuilds, strengthens, and protects bondsPartly supportedSupports the surface, not a treatment.
  • pH-normalizingStated by brandCan’t be confirmed from label.
  • color-safeSupportedLess fade per wash.
  • paraben-freeSupportedPreserved without parabens.
  • cruelty-freeSupportedMatches our researched record.

Defy Damage Protective Masque

  • 80% less breakageStated by brandOnly the brand’s testing shows this.
  • rebuilds broken hair bondsPartly supportedSupports the surface, not a treatment.
  • over 90% color vibrancy retained after 10 shampoosStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture and strength and repair.

Defy Damage KBOND20 Power Masque

Noticeable improvement in overall hair health and strength with continued use

Anonymous verified purchaser, Walmart product review

Helped dry, limp hair after being sampled by a hairdresser, prompting repeat purchase

Brady and additional reviewer, verified Walmart product reviews

Hair felt visibly stronger after use

Sharon, verified Walmart product review

Defy Damage Protective Masque

Improves fullness and reduces breakage on fine, color-treated hair over time

Betty, verified Walmart product review

Softens and protects even very dry, damaged hair; recommended even to skeptics

Patricia, verified Walmart product review

Hair feels good for several washes after a single application

Donna, verified Walmart product review

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.77/oz vs $2.71/oz — Joico Defy Damage Protective Masque costs about 3.5× more per ounce than Joico Defy Damage KBOND20 Power Masque.

$0.19/oz median $3.49/oz $24.50/oz $0.77/oz Defy Damage KBOND20 Power $2.71/oz Defy Damage Protective Mas

Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.

Value readDefy Damage KBOND20 Power MasqueDefy Damage Protective Masque
Label
Lower cost than most masks and treatmentsCosts less per ounce than most masks and treatments we have researched.
Priced with its peersSits in the middle of the range for masks and treatments per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Defy Damage KBOND20 Power Masque · Defy Damage Protective Masque · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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