Side by side
It's a 10 Miracle Whipped Sulfate-Free Shampoo vs Not Your Mother's Way to Grow Shampoo
93% function match · 11 of the 13 functions we compared match Formula overlap 59%. It's a 10 Miracle Whipped Sulfate-Free Shampoo and Not Your Mother's Way to Grow Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Miracle Whipped Sulfate-Free Shampoo — colour-treated hair
- Way to Grow Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Maximum slipfor hair that tangles the moment it is wet
- Curly-method routinesno sulfates and no water-insoluble silicones
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Tight budgetsit sits in the upper price tiers
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Vegan and cruelty-freeour record does not support both claims here
More facts about each one
- sulfate-free
- silicone-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
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The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Miracle Whipped Sulfate-Free Shampoo
Full ingredient list — Miracle Whipped Sulfate-Free Shampoo (23)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Cetyl Alcohol
- fatty alcohol
- emollient
- thickener
-
4
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
5
Stearamidopropyl Dimethylamine
- conditioning agent
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
- fragrance
- declared fragrance
-
7
Sodium Methyl Cocoyl Taurate
- mild anionic cleanser
- cleanser
-
8
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
9
Butylene Glycol
- humectant
- solvent
-
10
Helianthus Annuus (Sunflower) Seed Extract
- botanical extract
- antioxidant
-
11
Ginkgo Biloba Leaf Extract
- botanical extract
-
12
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
13
Shorea Stenoptera Seed Butter
- butter
- emollient
- sealant
-
14
Hydrolyzed Vegetable Protein
- film former
- protein
- hydrolysed protein
-
15
Hydrolyzed Soy Protein
- film former
- protein
- hydrolysed protein
-
16
Olea Europaea (Olive) Fruit Oil
- oil
- emollient
-
17
Tuber Magnatum Extract
- botanical extract
-
18
Rubus Idaeus (Raspberry) Seed Oil
- oil
- emollient
-
19
Tetrasodium EDTA
- hard-water chelator
-
20
Glycerin
- humectant
-
21
Citric Acid
- pH adjuster
- hard-water chelator
-
22
Diazolidinyl Urea
- formaldehyde releaser
- preservative
-
23
Iodopropynyl Butylcarbamate
- preservative
Full ingredient list — Way to Grow Shampoo (16)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Glycol Distearate
- opacifier
- emollient
-
6
PEG-150 Distearate
- thickener
- emulsifier
-
7
Glycereth-26
- humectant
- solvent
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Fragrance
- fragrance
- declared fragrance
-
9
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
10
Panthenol
- humectant
- conditioning agent
- vitamin
-
11
Biotin
- vitamin
-
12
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
13
Disodium EDTA
- hard-water chelator
-
14
Phenoxyethanol
- preservative
-
15
Ethylhexylglycerin
- preservative
- emollient
-
16
Citric Acid
- pH adjuster
- hard-water chelator
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Miracle Whipped Sulfate-Free Shampoo
Sulfate Free Formula
SupportedGentler on colour and coils.Creamy Whipped Formula
Stated by brandCan’t be confirmed from label.Explosive Creamy Lather
Stated by brandCan’t be confirmed from label.Moisture Balanced
Partly supportedSome hydration, at a low level.Humidity Resistant
Stated by brandMay help, but not measurable here.Strengthening Proteins
Partly supportedSupports the surface, not a treatment.For All Hair Types
Stated by brandSee the fit panel instead.
Way to Grow Shampoo
Gentle shampoo that leaves hair softer, shinier and feeling healthier
Stated by brandCan’t be confirmed from label.Formulated with Vitamin B5, Keratin, and Biotin
SupportedThe named ingredient is really there.Sulfate surfactant-free
Stated by brandCan’t be confirmed from label.Paraben-free
SupportedPreserved without parabens.Color-safe
SupportedLess fade per wash.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
It's a 10 Miracle Whipped Sulfate-Free Shampoo draws complaints about tangling; Not Your Mother's Way to Grow Shampoo draws complaints about irritation.
Miracle Whipped Sulfate-Free Shampoo
One reviewer with psoriasis reported a calmer, happier scalp with continued use, a pattern echoed by others describing softer, fuller-feeling hair after washing.
reviewers with sensitive or itchy scalps on the Ulta review widgetReviewers repeatedly praise the lather as plentiful while still feeling gentle and thorough on the scalp.
general reviewers on the Ulta review widgetA minority of reviewers felt the shampoo did not rinse out cleanly and left hair harder to detangle than expected.
a small number of dissatisfied reviewers on the Ulta review widgetSeveral reviewers with colour-treated or fine hair find the formula unusually rich and describe it as gentle but heavy-feeling until they cut back the amount used.
colour-treated and fine-hair users on the Ulta review widgetWay to Grow Shampoo
Long-time users (some using since 2016 or citing 11 years of use) credit it with visibly faster hair growth and healthier, shinier hair over time
long-term repeat usersReduced hair shedding/fallout noted by several reviewers, described as less hair in the shower drain
reviewers concerned with hair loss/thinningA vocal minority is irritated by frequent post-purchase review-request prompts/emails, unrelated to product performance
general reviewersApple scent well liked; several reviewers mention missing a discontinued companion formula (Blue Sea Kale) but accept the current formulation as a good alternative
general reviewers, long-time NYM customersSome reviewers find it slightly stripping/drying, leaving hair a bit tangled right after rinsing, though satisfied with growth results overall
reviewers with drier hair typesPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.00/oz vs $1.42/oz — It's a 10 Miracle Whipped Sulfate-Free Shampoo costs about 1.4× more per ounce than Not Your Mother's Way to Grow Shampoo.
Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Miracle Whipped Sulfate-Free Shampoo · Way to Grow Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 12 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- This particular combination is not listed in our sitemap: we only submit pairs of comparable products that our similarity data says people would actually weigh against each other.
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