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Side by side

It's a 10 Coily Miracle Moisture Cream vs OGX Locking + Coconut Curls Air Dry Cream

79% function match · 4 of the 7 functions we compared match Formula overlap 42%. It's a 10 Coily Miracle Moisture Cream and OGX Locking + Coconut Curls Air Dry Cream share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Coily Miracle Moisture Cream — maximum slip
  • Locking + Coconut Curls Air Dry Cream — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
It's a 10

Coily Miracle Moisture Cream

  • Leave-in
  • Salon
  • Moisture-rich
OGX Locking + Coconut Curls Air Dry Cream — 6 oz container OGX

Locking + Coconut Curls Air Dry Cream

  • Leave-in
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$24–28 5 oz · $5.60/oz
$9–10 6 oz · $1.58/oz
Value / price positioning
Priced above most leave-ins $$$$$ Salon tier · costs more than 75% of the 481 leave-ins we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 72% of the 1292 leave-ins we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Same
High Butters near the top: a heavy, softening formula. Your hair
Rich Butters near the top: a heavy, softening formula. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Protein
—
None No protein or amino acids in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • Tight budgetsit sits in the upper price tiers
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Leave-in
Leave-incream
Where to buy
—
Target
Free of
—
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Cruelty-free
—
Not cruelty-free · PETA-listed
Scent
Scented, not described
Sweet & vanilla

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCoily Miracle Moisture CreamLocking + Coconut Curls Air Dry Cream
Water
Neutral
#1Leading
#1Leading
Polyquaternium-37
Detangles
#2Leading
#4Supporting
Butyrospermum Parkii (Shea) Butter
Heavy
#5Supporting
#6Supporting
Cocos Nucifera (Coconut) Oil
Softens
#8Supporting
#5Supporting
Fragrance
Fragrance
#25Below the 1% line
#16Below the 1% line
C12-15 Alkyl Benzoate
Softens
#13Secondary
#3Leading

What only one of them carries

Coily Miracle Moisture Cream

Locking + Coconut Curls Air Dry Cream

Full ingredient list — Coily Miracle Moisture Cream (25)
Full ingredient list — Locking + Coconut Curls Air Dry Cream (16)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCoily Miracle Moisture CreamLocking + Coconut Curls Air Dry Cream
Supported
5
2
Partly supported
1
0
Stated by brand
4
1
Potential conflict
0
0

Coily Miracle Moisture Cream

  • soft curl definitionSupportedHolds a clump together.
  • nourishing formulaSupportedHelps hair feel hydrated.
  • layerableStated by brandCan’t be confirmed from label.
  • defrizzesSupportedSmoother strands, less frizz.
  • adds shineSupportedReflects light for visible shine.
  • detanglesSupportedEasier detangling, less breakage.
  • helps reduce split endsPartly supportedSupports the surface, not a treatment.
  • creates silky feelStated by brandSubjective feel varies by hair.
  • thermal protectantStated by brandOnly lab testing can show this.
  • color-safeStated by brandCan’t be confirmed from label.

Locking + Coconut Curls Air Dry Cream

  • Define and de-frizz curls, infused with coconut oil and shea butterSupportedSmoother strands, less frizz.
  • Keep curls soft without heatStated by brandSubjective feel varies by hair.
  • Formulated to hold curl bounce without crunchinessSupportedNatural movement without stiffness.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Coily Miracle Moisture Cream

A repeat buyer with naturally wavy, dry, frizzy hair says it is one of the few products that smooths hair without making it look oily or feel weighed down

a repeat customer with naturally wavy hair prone to dryness and frizz, especially in winter

Several reviewers with wavy hair say a small amount adds definition without leaving hair sticky, crunchy, or heavy

customers with wavy hair using it as a styling cream

One reviewer with 4c coily hair found it works better as a dry-hair detangler and refresher than as a wet leave-in styling cream

a customer with 4c coily hair testing it in multiple applications

Reviewers with very curly or frizzy dry hair say the product dries somewhat crunchy and needs scrunching or extra product to soften the hold

customers with very curly, frizzy, or dry hair using it for hold and definition

Locking + Coconut Curls Air Dry Cream

Effective when applied only to the top layer of hair per instructions

Leaves hair feeling thicker, smoother, and more voluminous

Pleasant scent but some report it does not hold or define curls well

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.58/oz vs $5.60/oz — It's a 10 Coily Miracle Moisture Cream costs about 3.5× more per ounce than OGX Locking + Coconut Curls Air Dry Cream.

$0.01/oz median $2.17/oz $76.00/oz $5.60/oz Coily Miracle Moisture Cre $1.58/oz Locking + Coconut Curls Ai

Every mark sits on one distribution because these are compared against the same set: 481 leave-ins with a computable unit price.

Value readCoily Miracle Moisture CreamLocking + Coconut Curls Air Dry Cream
Label
Priced above most leave-insCosts more per ounce than most leave-ins; nothing in our library matches it closely for less.
Priced with its peersSits in the middle of the range for leave-ins per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Coily Miracle Moisture Cream vs Curly Hair Leave-In Conditioner Base with Mango ButterFunction of Beauty · 86% function matchLocking + Coconut Curls Air Dry Cream vs Avocado & Tamanu Anti-Frizz Curl PerfectorMielle Organics · 90% function matchCoily Miracle Moisture Cream vs Curl Conditioning Oil-In-CreamCurlsmith · 82% function matchLocking + Coconut Curls Air Dry Cream vs Curl Conditioning Oil-In-CreamCurlsmith · 86% function matchCoily Miracle Moisture Cream vs Shea Butter Leave-In Conditioning Repair CreamCantu · 82% function matchLocking + Coconut Curls Air Dry Cream vs Curly Hair Leave-In Conditioner Base with Mango ButterFunction of Beauty · 86% function matchCoily Miracle Moisture Cream vs Argan Oil Leave-In Conditioning Repair: Deep Hydration Cream for Textured & Curly HairCantu · 82% function matchLocking + Coconut Curls Air Dry Cream vs Curls + Coconut Oil 5-in-1 Leave-In SprayHask · 86% function match

Coily Miracle Moisture Cream · Locking + Coconut Curls Air Dry Cream · All leave-ins in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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