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Side by side

Design Essentials Agave & Lavender Blow-Dry & Style Primer - Lavender vs Kenra Professional Platinum Texturizing Taffy 13

85% function match · 11 of the 13 functions we compared match Formula overlap 16%. Design Essentials Agave & Lavender Blow-Dry & Style Primer - Lavender and Kenra Professional Platinum Texturizing Taffy 13 share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Agave & Lavender Blow-Dry & Style Primer - Lavender — protein-sensitive hair
  • Platinum Texturizing Taffy 13 — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Design Essentials Agave & Lavender Blow-Dry & Style Primer - Lavender — 8 oz container Design Essentials

Agave & Lavender Blow-Dry & Style Primer - Lavender

  • Styler
  • Drugstore
  • Sulfate-free
  • Protein-free
Kenra Professional Platinum Texturizing Taffy 13 — container, alternate view Kenra Professional

Platinum Texturizing Taffy 13

  • Styler
  • Masstige
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
about $12 8 oz · $1.50/oz
$25 2 oz · $12.50/oz

Compared at different sizes — 8 oz against 2 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most hairsprays $$$$$ Drugstore tier · costs less than 76% of the 96 hairsprays we’ve priced
Same job for less elsewhere $$$$$ Masstige tier · costs more than 83% of the 90 pastes we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold system Same
Moderate Gums and synthetic polymers together. Your hair
Mixed Gums and synthetic polymers together. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Hold (as stated)
—
Medium A medium hold, as stated by the brand. Your hair
Cast risk Same
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Fast-drying alcohol Same
None No fast-drying alcohol in the list. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a light scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerlotion
Stylercream
Where to buy
Ulta
Ulta
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
—
mediumProduct labeled '13' on Kenra's 1-20 hold scale; brand markets it as medium hold
Finish
shine
shine
How often
every wash
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAgave & Lavender Blow-Dry & Style Primer - LavenderPlatinum Texturizing Taffy 13
Water
Neutral
#1Leading
#1Leading
Isopropyl Myristate
Softens
#2Leading
#8Supporting
Glycerin
Moisturizes
#4Supporting
#17Below the 1% line
Propylene Glycol
Moisturizes
#6Supporting
#2Leading
Phenyl Trimethicone
Buildup
#9Secondary
#20Below the 1% line
Fragrance
Fragrance
#11Below the 1% line
#26Below the 1% line

What only one of them carries

Agave & Lavender Blow-Dry & Style Primer - Lavender

Platinum Texturizing Taffy 13

Full ingredient list — Agave & Lavender Blow-Dry & Style Primer - Lavender (18)
Full ingredient list — Platinum Texturizing Taffy 13 (27)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAgave & Lavender Blow-Dry & Style Primer - LavenderPlatinum Texturizing Taffy 13
Supported
2
1
Partly supported
0
0
Stated by brand
3
2
Potential conflict
0
0

Agave & Lavender Blow-Dry & Style Primer - Lavender

  • Cuts drying time in halfStated by brandCan’t be confirmed from label.
  • Protects hair from damage by heat styling toolsStated by brandCan’t be confirmed from label.
  • Provides UVA/UVB protection for color-treated hairSupportedLess fade per wash.
  • Conditions and smooths hair, minimizes breakageStated by brandCan’t be confirmed from label.
  • Free from sulfates, alcohol, parabens, paraffin, mineral oil, petrolatum, and DEASupportedGentler on colour and coils.

Platinum Texturizing Taffy 13

  • Creates separation and texture with a soft, moveable feelStated by brandSubjective feel varies by hair.
  • Superior control for styling short & long stylesStated by brandCan’t be confirmed from label.
  • Medium-high shine finishSupportedReflects light for visible shine.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Kenra Professional Platinum Texturizing Taffy 13 draws complaints about weight and hold.

Agave & Lavender Blow-Dry & Style Primer - Lavender

Works well as a heat protectant before blow-drying on natural 4C hair

reviewer with 4C hair

Leaves hair soft with a silky finish after use

reviewer describing texture results

Noticeably speeds up drying time and helps hair get straighter

reviewer noting drying speed and straightening effect

Used as a heat protectant on kinky-curly hair before blow-drying

reviewer with kinky curly hair

Would rate 5 stars for how soft it leaves hair, despite a packaging complaint

reviewer praising softness but noting a packaging issue

Platinum Texturizing Taffy 13

Gives control on thin, very straight hair

Peggy, Cookeville TN, 5-star Ulta reviewer

Has been a long-term staple product she keeps repurchasing for years

Theresa, Warren OH, 5-star Ulta reviewer

Good for defining curls, especially when used with roller sets, using only a small amount

Nadine, Maryland, 5-star Ulta reviewer

Gives waves/curls definition and extra volume with a light, nice scent

Sue, Florida, 4-star Ulta reviewer

Too much hold for heavy, thick hair despite high expectations from other reviews

Ulta 'most helpful critical' reviewer, 3-star

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.50/oz vs $12.50/oz — Kenra Professional Platinum Texturizing Taffy 13 costs about 8.3× more per ounce than Design Essentials Agave & Lavender Blow-Dry & Style Primer - Lavender.

Agave & Lavender Blow-Dry & Style Primer - Lavender

Against 96 hairsprays with a computable unit price.

Platinum Texturizing Taffy 13

Against 90 pastes with a computable unit price.

Value readAgave & Lavender Blow-Dry & Style Primer - LavenderPlatinum Texturizing Taffy 13
Label
Lower cost than most hairspraysCosts less per ounce than most hairsprays we have researched.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Agave & Lavender Blow-Dry & Style Primer - Lavender vs MITCH Construction PastePaul Mitchell · 93% function matchPlatinum Texturizing Taffy 13 vs Styling Microweb FiberSebastian · 96% function matchAgave & Lavender Blow-Dry & Style Primer - Lavender vs Curl Defining Hair Styling Cream - 8.5 ozBumble and bumble · 85% function matchPlatinum Texturizing Taffy 13 vs Anti-Frizz CrèmeOUAI · 96% function matchAgave & Lavender Blow-Dry & Style Primer - Lavender vs Super Clean Sculpting GelPaul Mitchell · 85% function matchPlatinum Texturizing Taffy 13 vs Healthy Sexy Hair Styling PasteSexy Hair · 96% function matchAgave & Lavender Blow-Dry & Style Primer - Lavender vs Coil Infusion Give A Boost Styling + Shaping Gel CreamOuidad · 84% function matchPlatinum Texturizing Taffy 13 vs Platinum Whipped Taffy 20 Matte Defining PasteKenra · 94% function match

Agave & Lavender Blow-Dry & Style Primer - Lavender · Platinum Texturizing Taffy 13 · All hairsprays in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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