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Side by side

Bumble and bumble Curl Moisturizing Shampoo vs Bumble and bumble Full Potential Hair Preserving Shampoo

51% function match · 4 of the 13 functions we compared match Formula overlap 0%. Bumble and bumble Curl Moisturizing Shampoo and Bumble and bumble Full Potential Hair Preserving Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Curl Moisturizing Shampoo — colour-treated hair
  • Full Potential Hair Preserving Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Bumble and bumble Curl Moisturizing Shampoo — 8.5 oz container Bumble and bumble

Curl Moisturizing Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Silicone-free
Bumble and bumble Full Potential Hair Preserving Shampoo — 8.5 oz container Bumble and bumble

Full Potential Hair Preserving Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$38 8.5 oz · $4.47/oz
about $38 8.5 oz · $4.47/oz
Value / price positioning
Same job for less elsewhere $$$$$ Prestige tier · costs more than 91% of the 817 shampoos we’ve priced
Priced above most shampoos $$$$$ Salon tier · costs more than 92% of the 817 shampoos we’ve priced
Best for hair types
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Differs
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Gentle Removes light dirt and oil without stripping. Your hair
Slip / detangling Differs
Moderate Conditioning agents are present, lower in the list. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
High Your hair
Expected lather Differs
Moderate An ordinary shampoo lather. Your hair
Low A thin, quick-collapsing lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Differs
None No chelating agent in the list. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Stretching wash dayswaxes stay until a detergent wash removes them
  • Scents bother youthis product carries a strong scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Curl
Full Potential
Where to buy
Ulta
Ulta
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCurl Moisturizing ShampooFull Potential Hair Preserving Shampoo
Water
Neutral
#1Leading
#1Leading
Fragrance
Fragrance
#35Below the 1% line
#51Below the 1% line
Limonene
Fragrance
#36Below the 1% line
#53Below the 1% line
Linalool
Fragrance
#37Below the 1% line
#52Below the 1% line

What only one of them carries

Curl Moisturizing Shampoo

Full Potential Hair Preserving Shampoo

Full ingredient list — Curl Moisturizing Shampoo (41)
Full ingredient list — Full Potential Hair Preserving Shampoo (55)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCurl Moisturizing ShampooFull Potential Hair Preserving Shampoo
Supported
0
0
Partly supported
1
2
Stated by brand
1
0
Potential conflict
0
0

Curl Moisturizing Shampoo

  • Curl-loving gentle shampooStated by brandCan’t be confirmed from label.
  • Detangles, reduces frizz, leaves hair shinyPartly supportedA little slip, not a lot.

Full Potential Hair Preserving Shampoo

  • an exfoliating shampoo for breakage-prone or thinning hairPartly supportedSupports the surface, not a treatment.
  • helps reduce breakage - for hair that's fuller, stronger, and stays with you longerPartly supportedSupports the surface, not a treatment.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Bumble and bumble Curl Moisturizing Shampoo draws complaints about curl definition and irritation; Bumble and bumble Full Potential Hair Preserving Shampoo draws complaints about tangling and dryness.

Curl Moisturizing Shampoo

Praised as effective for thick, curly hair texture

reviewers with thick curly hair

Reported scalp irritation and loss of curl definition by at least one reviewer with fine, soft curls

reviewer with fine, soft curl pattern

Some reviewers feel the value does not justify the price at full price, though several buy it on sale

price-sensitive buyers

Leaves hair clean-feeling with a pleasant, though sometimes described as chemical-smelling, scent

general reviewers, long-time repeat buyers

Full Potential Hair Preserving Shampoo

Reviewers following a hairdresser's recommendation for hair loss/thinning report less shedding after switching to this shampoo as part of the regimen.

hairdresser-recommended use, thinning-hair concern, ~2 years of use

A reviewer felt the shampoo left hair tangled/knotted and didn't notice reduced shedding despite the breakage-reduction claim.

general reviewer, ongoing shedding concern

Several reviewers with thick, coarse, or dry hair report the shampoo lathers poorly and doesn't feel cleansing, requiring multiple washes.

thick/coarse/dry hair

Fragrance is repeatedly called out as unusually strong or masculine-smelling, disliked even by reviewers who otherwise like the product's effect on hair.

general reviewers

Long-term fans of the Full Potential regimen wish the shampoo, conditioner, and spray came in travel sizes.

2-year regimen user, otherwise satisfied

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$4.47/oz vs $4.47/oz — within about the same cost per ounce.

$0.00/oz median $1.47/oz $17.29/oz $4.47/oz Curl Moisturizing Shampoo $4.47/oz Full Potential Hair Preser

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readCurl Moisturizing ShampooFull Potential Hair Preserving Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Priced above most shampoosCosts more per ounce than most shampoos; nothing in our library matches it closely for less.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Curl Moisturizing Shampoo vs Curl ShampooLiving Proof · 94% function matchFull Potential Hair Preserving Shampoo vs Honey, Dew You Replenishing ShampooTaliah Waajid · 86% function matchCurl Moisturizing Shampoo vs METAL DETECTOR Detox ShampooR+Co · 93% function matchFull Potential Hair Preserving Shampoo vs Verb Dry ShampooVerb · 79% function matchCurl Moisturizing Shampoo vs No Frizz ShampooLiving Proof · 93% function matchFull Potential Hair Preserving Shampoo vs Caviar Anti-Aging Sheer Dry ShampooAlterna · 77% function matchCurl Moisturizing Shampoo vs DE LUXE REPARATIVE SHAMPOOR+Co · 91% function matchFull Potential Hair Preserving Shampoo vs Invigorating Pump Shampoo Rosemary & MintSuave · 77% function match

Curl Moisturizing Shampoo · Full Potential Hair Preserving Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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