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Side by side

Axe Axe Urban Messy Look Epic Hold Matte Hair Wax vs Bondi Boost Strawberry Gum Grip Styling Stick

93% function match · 11 of the 13 functions we compared match Formula overlap 0%. Axe Axe Urban Messy Look Epic Hold Matte Hair Wax and Bondi Boost Strawberry Gum Grip Styling Stick share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Axe Urban Messy Look Epic Hold Matte Hair Wax — protein-sensitive hair
  • Strawberry Gum Grip Styling Stick — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Axe Axe Urban Messy Look Epic Hold Matte Hair Wax — brand photograph Axe

Axe Urban Messy Look Epic Hold Matte Hair Wax

  • Styler
  • Drugstore
  • Sulfate-free
  • Silicone-free
Bondi Boost Strawberry Gum Grip Styling Stick — size line-up Bondi Boost

Strawberry Gum Grip Styling Stick

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$7.99 2.64 oz · $3.03/oz
about $25 0.48 oz · $52.08/oz

Compared at different sizes — 2.64 oz against 0.48 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most pastes $$$$$ Drugstore tier · costs less than 93% of the 90 pastes we’ve priced
Same job for less elsewhere $$$$$ Masstige tier · costs more than 100% of the 16 edge controls we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Hold (as stated)
Strong A strong hold, as stated by the brand. Your hair
Medium A medium hold, as stated by the brand. Your hair
Slip / detangling Same
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Hold system Same
Mixed Gums and synthetic polymers together. Your hair
Mixed Gums and synthetic polymers together. Your hair
Cast risk Same
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Differs
None No oils or butters in the list. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Fast-drying alcohol Same
None No fast-drying alcohol in the list. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Protein-sensitive hairthat stiffens when protein is added
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
Why you might skip it
  • Scents bother youthis product carries a strong scent
  • Oily scalp or fine hairthat gets weighed down
  • Stretching wash dayswaxes stay until a detergent wash removes them
  • Scents bother youthis product carries a strong scent
  • Oily scalp or fine hairthat gets weighed down
  • Stretching wash dayswaxes stay until a detergent wash removes them
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerwax
Stylerwax
Where to buy
Target · Drugstore · H E B …
Brand website · Ulta
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
strongEpic Hold (product name; reviewer: "hold is super strong")
medium"flexible, buildable hold" without "crunch, buildup, or stress" (brand product page)
Finish
matte
shine
How often
as needed
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAxe Urban Messy Look Epic Hold Matte Hair WaxStrawberry Gum Grip Styling Stick
Water
Neutral
#1Leading
#25Below the 1% line
Fragrance
Fragrance
#15Below the 1% line
#15Below the 1% line
Alpha-Isomethyl Ionone
Fragrance
#20Below the 1% line
#31Below the 1% line

What only one of them carries

Axe Urban Messy Look Epic Hold Matte Hair Wax

Strawberry Gum Grip Styling Stick

Full ingredient list — Axe Urban Messy Look Epic Hold Matte Hair Wax (23)
Full ingredient list — Strawberry Gum Grip Styling Stick (40)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAxe Urban Messy Look Epic Hold Matte Hair WaxStrawberry Gum Grip Styling Stick
Supported
0
4
Partly supported
0
0
Stated by brand
3
2
Potential conflict
0
0

Axe Urban Messy Look Epic Hold Matte Hair Wax

  • Epic HoldStated by brandCan’t be confirmed from label.
  • Matte finishStated by brandCan’t be confirmed from label.
  • Urban Messy LookStated by brandCan’t be confirmed from label.

Strawberry Gum Grip Styling Stick

  • Flexible, buildable holdSupportedNatural movement without stiffness.
  • No crunch, buildup, or stressSupportedNatural movement without stiffness.
  • Smooth, polished finishSupportedSmoother strands, less frizz.
  • Reduces appearance of breakage and sheddingStated by brandCan’t be confirmed from label.
  • Safe for color-treated hairSupportedLess fade per wash.
  • Cruelty-free and veganStated by brandWorth checking on the label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for a light feel, hold, and a clean rinse-out. Axe Axe Urban Messy Look Epic Hold Matte Hair Wax draws complaints about the scent.

Axe Urban Messy Look Epic Hold Matte Hair Wax

A reviewer notes the finish doesn't feel crunchy despite the strong hold

Target verified purchaser ("mayingotwn")

Multiple reviewers say the wax delivers strong, all-day hold as advertised

Target verified purchasers ("Momoftwobayarea", "Maritza")

Reviewers note it leaves hair with a natural matte look, not greasy or oily-looking

Target verified purchasers ("Abc", "Maritza", "Sadtablelady")

One reviewer felt the fragrance was too strong and lingered on the hair

1-star Target reviewer

Strawberry Gum Grip Styling Stick

Strong hold without a heavy, waxy feeling, keeps style in place for hours

Grazia, verified reviewer on brand site

Smooth, jelly-like texture that glides on without making hair hard or crunchy

Oksana, verified reviewer on brand site

Great for frizzy hair and baby hairs, doesn't leave white cast like other stick products

Karol, verified reviewer on brand site

Keeps hair in place and controls frizz without feeling stiff or crunchy

Mariangel V., verified reviewer on brand site

Scent came across as very strong to one user, who felt performance was on par with standard slick-back sticks despite the marketing

Ulta verified purchaser

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$3.03/oz vs $52.08/oz — Bondi Boost Strawberry Gum Grip Styling Stick costs about 17× more per ounce than Axe Axe Urban Messy Look Epic Hold Matte Hair Wax.

Axe Urban Messy Look Epic Hold Matte Hair Wax

Against 90 pastes with a computable unit price.

Strawberry Gum Grip Styling Stick

Against 16 edge controls with a computable unit price.

Value readAxe Urban Messy Look Epic Hold Matte Hair WaxStrawberry Gum Grip Styling Stick
Label
Lower cost than most pastesCosts less per ounce than most pastes we have researched.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Axe Urban Messy Look Epic Hold Matte Hair Wax vs Dove Men+Care Medium Hold Hair Styling PasteDove Men+Care · 100% function matchStrawberry Gum Grip Styling Stick vs Dove Men+Care Medium Hold Hair Styling PasteDove Men+Care · 93% function matchAxe Urban Messy Look Epic Hold Matte Hair Wax vs Men+Care Medium Hold Molding PasteDove Men+Care · 100% function matchStrawberry Gum Grip Styling Stick vs Men+Care Medium Hold Molding PasteDove Men+Care · 93% function matchAxe Urban Messy Look Epic Hold Matte Hair Wax vs Blue Extreme Hold Matte PomadeREUZEL · 96% function matchStrawberry Gum Grip Styling Stick vs Matte Styling Paste Flexible HoldREUZEL · 89% function matchAxe Urban Messy Look Epic Hold Matte Hair Wax vs Matte Styling Paste Flexible HoldREUZEL · 96% function matchStrawberry Gum Grip Styling Stick vs Grooming CreamAmerican Crew · 89% function match

Axe Urban Messy Look Epic Hold Matte Hair Wax · Strawberry Gum Grip Styling Stick · All pastes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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