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Side by side

As I Am Long & Luxe Strengthening Shampoo vs Virtue Labs Full Shampoo

84% function match · 10 of the 13 functions we compared match Formula overlap 12%. As I Am Long & Luxe Strengthening Shampoo and Virtue Labs Full Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Long & Luxe Strengthening Shampoo — flaking scalps
  • Full Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Long & Luxe Strengthening Shampoo — 8 oz container As I Am

Long & Luxe Strengthening Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Virtue Labs Full Shampoo — 8 oz container Virtue Labs

Full Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10.95 8 oz · $1.37/oz
$17–18 2 oz · $9.00/oz

Compared at different sizes — 8 oz against 2 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 53% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Prestige tier · costs more than 99% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Differs
piroctone olamine Carries an over-the-counter scalp active, listed under Drug Facts. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
  • Non-medicated routinesthis is an over-the-counter drug as well as a cosmetic
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Long & Luxe
Full
Where to buy
Brand website
Brand website
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientLong & Luxe Strengthening ShampooFull Shampoo
Water
Neutral
#1Leading
#1Leading
Cocamide MIPA
Cleanses
#6Supporting
#7Supporting
Glycerin
Moisturizes
#9Secondary
#5Supporting
Fragrance
Fragrance
#35Below the 1% line
#24Below the 1% line
Limonene
Fragrance
#43Below the 1% line
#39Below the 1% line
Linalool
Fragrance
#44Below the 1% line
#40Below the 1% line

What only one of them carries

Long & Luxe Strengthening Shampoo

Full Shampoo

Full ingredient list — Long & Luxe Strengthening Shampoo (45)
Full ingredient list — Full Shampoo (41)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsLong & Luxe Strengthening ShampooFull Shampoo
Supported
0
2
Partly supported
0
0
Stated by brand
3
0
Potential conflict
0
0

Long & Luxe Strengthening Shampoo

  • 10% Improvement in Tensile Strength.Stated by brandOnly the brand’s testing shows this.
  • 47% reduction in Breakage after One Use.Stated by brandOnly the brand’s testing shows this.
  • Ease of Combing improves by 17% after One Wash.Stated by brandOnly the brand’s testing shows this.

Full Shampoo

  • Virtue Full Shampoo adds volume, cleanses, and plumps each strand for weightless bodySupportedLeaves room for lift.
  • Ideal thickening shampoo for fine hairSupportedLeaves room for lift.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent and how it cleanses.

Long & Luxe Strengthening Shampoo

Scent is the most frequently volunteered positive, called out even by reviewers who are otherwise brief.

General reviewer base

Reviewers coming from previously dry or damaged hair report noticeably softer, more moisturized results with continued use.

Reviewers with previously dry/damaged hair

Several reviewers use it as part of a full Long & Luxe regimen (styling cream, butter cream) rather than as a standalone purchase, citing it as a repeat favorite within that line.

Repeat/regimen users

Reviewers report a balanced cleanse that removes buildup without leaving hair feeling dried out or stripped.

General reviewer base

Full Shampoo

Product is described as concentrated, producing a rich lather with only a small amount needed

Best results reported when paired with the matching Full Conditioner

Reviewers with fine, thin hair report noticeably more body, volume, and thickness

reviewers with fine/thin hair

Scent and lather quality are frequently praised as premium/salon-like

A few reviewers consider the price high relative to conventional drugstore shampoos, buying mainly on sale

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.37/oz vs $9.00/oz — Virtue Labs Full Shampoo costs about 6.6× more per ounce than As I Am Long & Luxe Strengthening Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $1.37/oz Long & Luxe Strengthening $9.00/oz Full Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readLong & Luxe Strengthening ShampooFull Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Long & Luxe Strengthening Shampoo vs More Moisture Shampoo, Coconut MilkAlba Botanica · 85% function matchFull Shampoo vs Weightless ShampooBounce Curl · 96% function matchLong & Luxe Strengthening Shampoo vs Hawaiian Shampoo, So Smooth GardeniaAlba Botanica · 85% function matchFull Shampoo vs Plant Based Stem Cell Shampoo™Act+Acre · 95% function matchLong & Luxe Strengthening Shampoo vs Nº.4FINE Bond Maintenance ShampooOlaplex · 85% function matchFull Shampoo vs Apple Cider Vinegar Revitalizing ShampoodpHUE · 94% function matchLong & Luxe Strengthening Shampoo vs Full Body Weightless ShampooCurlsmith · 84% function matchFull Shampoo vs Way to Grow ShampooNot Your Mother's · 94% function match

Long & Luxe Strengthening Shampoo · Full Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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