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Side by side

As I Am Coil Defining Jelly vs Bumble and bumble Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz

99% function match · 8 of the 8 functions we compared match Formula overlap 25%. As I Am Coil Defining Jelly and Bumble and bumble Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Coil Defining Jelly — curl definition
  • Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz — protein-hungry hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Coil Defining Jelly — 8 oz container As I Am

Coil Defining Jelly

  • Styler
  • Masstige
Bumble and bumble Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz — 5 oz container Bumble and bumble

Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz

  • Styler
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$12.95 8 oz · $1.62/oz
$35.90 5 oz · $7.08/oz
Value / price positioning
Priced with its peers $$$$$ Masstige tier · costs less than 63% of the 157 gels we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 92% of the 138 mousses we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold system Same
Moderate Gums and synthetic polymers together. Your hair
Mixed Gums and synthetic polymers together. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Hold (as stated)
—
Light A light hold, as stated by the brand. Your hair
Weight on hair
—
Light Water-first and light: unlikely to flatten fine hair. Your hair
Protein
—
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Cast risk Same
Likely Film formers without much softening them — expect a cast to scrunch out. Your hair
Likely Film formers without much softening them — expect a cast to scrunch out. Your hair
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Fast-drying alcohol
—
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Curl definitionfilm formers hold a clump together
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Anyone who dislikes a castthe film formers here can set firm
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Anyone who dislikes a castthe film formers here can set firm
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerjelly
Stylerfoam
Where to buy
Specialty beauty
Ulta · Brand website
Free of
—
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
—
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
—
lightIt provides light hold, plus the added texture and volume will help your style stay in place.
How often
—
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCoil Defining JellyThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#2Leading
#4Supporting
Fragrance
Fragrance
#10Below the 1% line
#19Below the 1% line
Coumarin
Fragrance
#19Below the 1% line
#34Below the 1% line
Limonene
Fragrance
#20Below the 1% line
#27Below the 1% line

What only one of them carries

Coil Defining Jelly

Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz

Full ingredient list — Coil Defining Jelly (20)
Full ingredient list — Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz (39)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCoil Defining JellyThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz
Supported
1
1
Partly supported
0
0
Stated by brand
2
3
Potential conflict
0
0

Coil Defining Jelly

  • No-flake formulaStated by brandSoothing, not an active treatment.
  • Designed for easy coil definition, added softness, hydration and sheenSupportedHelps hair feel hydrated.
  • Not recommended for twists and twist-outsStated by brandCan’t be confirmed from label.

Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz

  • Immediate increase in visible hair density + 2X all-day volume vs. untreated hairStated by brandOnly the brand’s testing shows this.
  • Volumizing root lift and hair thickeningSupportedLeaves room for lift.
  • Scalp care benefitsStated by brandCan’t be confirmed from label.
  • Heat protectionStated by brandOnly lab testing can show this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Coil Defining Jelly

No review themes researched for this product yet.

Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz

On short hair it makes it a bit fuller and holds up all day without feeling crunchy

reviewer Susan (NJ), 5-star review

Lighter-feeling than the reviewer's usual Bumble and bumble volumizing spray, and gives better volume with less heaviness

reviewer Sharon (Portland, OR), 5-star review

Did not give much volume

reviewer Homa (Fayetteville, NC), 3-star review

Very gummy texture with little to no lasting volume, disappointing overall

reviewer Murph (Minnesota), 2-star review

Provided some thickening and volume but results were only okay, not great

reviewer Donna (Michigan), 3-star review

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.62/oz vs $7.08/oz — Bumble and bumble Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz costs about 4.4× more per ounce than As I Am Coil Defining Jelly.

Coil Defining Jelly

Against 157 gels with a computable unit price.

Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz

Against 138 mousses with a computable unit price.

Value readCoil Defining JellyThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz
Label
Priced with its peersSits in the middle of the range for gels per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Coil Defining Jelly vs Wavy Hair Zero Gravity Styling MousseFunction of Beauty · 99% function matchThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz vs Thickening High Drama Styling Hair Foam for Thinning Hair - 1.5 ozBumble and bumble · 100% function matchCoil Defining Jelly vs Thickening High Drama Styling Hair Foam for Thinning Hair - 1.5 ozBumble and bumble · 99% function matchThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz vs Advanced Climate Control Heat and Humidity Gel - 8.5 ozOuidad · 96% function matchCoil Defining Jelly vs Curl Keeper Ultimate Frizz ControlCurl Keeper · 99% function matchThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz vs Wavy Hair Zero Gravity Styling MousseFunction of Beauty · 93% function matchCoil Defining Jelly vs Stay High Volumizing Hair MousseRedken · 99% function matchThickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz vs Curl Keeper Ultimate Frizz ControlCurl Keeper · 93% function match

Coil Defining Jelly · Thickening High Drama Styling Hair Foam for Thinning Hair - 5.0 oz · All gels in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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