Side by side
amika Forget Frizz Anti-Frizz Shampoo vs amika Normcore Signature Shampoo
72% function match · 8 of the 13 functions we compared match Formula overlap 62%. amika Forget Frizz Anti-Frizz Shampoo and amika Normcore Signature Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Forget Frizz Anti-Frizz Shampoo — colour-treated hair
- Normcore Signature Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Protein-sensitive hairthat stiffens when protein is added
- Hard waterand swimmers dealing with mineral deposit
- Fine hairthat flattens under most products
- Colour-treated hairthat fades faster in a sulfate wash
- Protein-sensitive hairthat stiffens when protein is added
- Frequent washerswho want gentler cleansing
- Dry, thirsty hairhumectants and emollients both sit up front
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Hair that needs proteinthere is none in this list
- Scents bother youthis product carries a scent
- Heavy product buildupthis is not a clarifying wash
- A squeaky-clean feelthis deliberately leaves conditioning behind
More facts about each one
- sulfate-free
- protein-free
- sulfate-free
- silicone-free
- protein-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Forget Frizz Anti-Frizz Shampoo
Normcore Signature Shampoo
Full ingredient list — Forget Frizz Anti-Frizz Shampoo (44)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Cocamidopropyl Hydroxysultaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Glycerin
- humectant
-
6
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
7
Glycolic Acid
- exfoliant
- pH adjuster
-
8
Lactic Acid
- pH adjuster
- humectant
- exfoliant
-
9
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
- oil
- emollient
- antioxidant
-
10
Cocos Nucifera (Coconut) Oil
- oil
- emollient
-
11
Nymphaea Alba (Water Lily) Root Extract
- botanical extract
-
12
Aloe Barbadensis Leaf Juice
- humectant
- botanical extract
- gum
-
13
Panthenol
- humectant
- conditioning agent
- vitamin
-
14
Coconut Acid
- emulsifier
- salt
-
15
Trehalose
- humectant
-
16
Ethyl Linoleate
- light ester
- emollient
-
17
Ethyl Oleate
- light ester
- emollient
-
18
Polyglyceryl-10 Laurate
- emulsifier
- solubilizer
-
19
Caprylic Acid
- preservative
- emulsifier
-
20
Xylitol
- humectant
-
21
Maltodextrin
- absorbent
- film former
- binder
-
22
Tocopherol
- antioxidant
- vitamin
-
23
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
24
Behentrimonium Chloride
- conditioning agent
- cleanser
-
25
Phenyl Trimethicone
- silicone
- emollient
-
26
Propylene Glycol
- humectant
- solvent
-
27
Ethylhexylglycerin
- preservative
- emollient
-
28
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
29
Sorbitol
- humectant
- 30 Sodium Lignosulfonate
-
31
Ceresin
- wax
- sealant
-
32
Tetrasodium Glutamate Diacetate
- hard-water chelator
-
33
Magnesium Aluminum Silicate
- clay
- thickener
-
34
Glycol Distearate
- opacifier
- emollient
-
35
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
36
Sodium Chloride
- salt
- thickener
-
37
Sodium Isethionate
- cleanser
-
38
Benzyl Alcohol
- preservative
- solvent
-
39
Citric Acid
- pH adjuster
- hard-water chelator
-
40
Phenoxyethanol
- preservative
-
41
Fragrance
- fragrance
- declared fragrance
-
42
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
43
Hydroxycitronellal
- fragrance
- named fragrance allergen
-
44
Limonene
- fragrance
- named fragrance allergen
Full ingredient list — Normcore Signature Shampoo (23)
-
1
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
2
Caprylyl Glycol
- preservative
- humectant
-
3
Citric Acid
- pH adjuster
- hard-water chelator
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Cocamidopropyl Hydroxysultaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
Cocamidopropylamine Oxide
- amphoteric cleanser
- secondary cleanser
- cleanser
-
7
Coconut Acid
- emulsifier
- salt
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Ethylhexylglycerin
- preservative
- emollient
-
9
Fragrance
- fragrance
- declared fragrance
-
10
Glycerin
- humectant
-
11
Glycol Distearate
- opacifier
- emollient
-
12
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
13
Hexylene Glycol
- solvent
- humectant
-
14
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
- oil
- emollient
- antioxidant
-
15
Hydroxycitronellal
- fragrance
- named fragrance allergen
-
16
Limonene
- fragrance
- named fragrance allergen
-
17
PEG-150 Distearate
- thickener
- emulsifier
-
18
Phenoxyethanol
- preservative
-
19
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
20
Sodium Chloride
- salt
- thickener
-
21
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
22
Sodium Isethionate
- cleanser
-
23
Water
- solvent
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Forget Frizz Anti-Frizz Shampoo
locks in moisture and locks out frizz for 72 hours starting in the shower
SupportedHelps hair feel hydrated.reduces frizz by up to 74% for 72 hours, clinically proven
Stated by brandOnly the brand’s testing shows this.extended humidity shield technology blocks out humidity
SupportedSmoother strands, less frizz.
Normcore Signature Shampoo
Visibly improves scalp condition
Stated by brandCan’t be confirmed from label.Gently cleanses scalp and hair
Stated by brandCan’t be confirmed from label.Fatty acids weightlessly hydrate and revive dullness
SupportedHelps hair feel hydrated.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Forget Frizz Anti-Frizz Shampoo
Reviewers in humid climates report the shampoo keeps hair tame against humidity
wavy (2a-c) hair reviewer, humid-climate contextReviewers report significant reduction in frizz and coarseness with consistent use
curly (3a-b) hair reviewerReviewers with thick, coarse hair say it succeeded where many other anti-frizz brands they tried had failed
straight (1a-c), thick/coarse hair reviewerNormcore Signature Shampoo
Switchers from other salon brands (e.g. Ouai) report hair feeling healthier and shinier after switching
brand-switchers, straight-hair reviewersHair feels noticeably cleaner and less oily at the scalp, letting reviewers stretch time between washes
reviewers with oily scalp, several hair types (straight/wavy/coily)Long-term repeat purchasers, some reporting 5+ years of continuous use
long-term customersUsed as part of a wash routine paired with amika Perk Up Plus dry shampoo to extend days between washes
oily-scalp reviewersTravel-size portions called out as convenient for carry-on air travel
travel-focused reviewersPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$2.63/oz vs $2.93/oz — within about the same cost per ounce.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Forget Frizz Anti-Frizz Shampoo · Normcore Signature Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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