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Side by side

American Crew Light Hold Texture Lotion vs American Crew Liquid Wax

32% function match · 1 of the 9 functions we compared match Formula overlap 0%. American Crew Light Hold Texture Lotion and American Crew Liquid Wax share no ingredient among each other's most prominent — which does not stop them doing the same job.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Light Hold Texture Lotion — maximum slip
  • Liquid Wax — curl definition

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
American Crew Light Hold Texture Lotion — 8.4 oz container American Crew

Light Hold Texture Lotion

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
American Crew Liquid Wax — 5.1 oz container American Crew

Liquid Wax

  • Styler
  • Masstige
Price, size & price per ounce
$20.95 8.45 oz · $2.48/oz
$3.74 5.1 oz · $0.75/oz
Value / price positioning
Priced above most lotions $$$$$ Masstige tier · costs more than 82% of the 12 lotions we’ve priced
Lower cost than most gels $$$$$ Masstige tier · costs less than 89% of the 157 gels we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold (as stated)
Light A light hold, as stated by the brand. Your hair
—
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Little Nothing here is built to reduce combing force. Your hair
Weight on hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
—
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein
Minor Protein appears, low enough to be a supporting ingredient. Your hair
—
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Hold system Differs
Mixed Gums and synthetic polymers together. Your hair
High Synthetic hold polymers — the firmest of the hold systems. Your hair
Cast risk Differs
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Likely Film formers without much softening them — expect a cast to scrunch out. Your hair
Oil absorption Differs
Some Absorbents appear, low in the list. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Differs
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
None No oils or butters in the list. Your hair
Fast-drying alcohol Differs
None No fast-drying alcohol in the list. Your hair
Present Fast-drying alcohol is present — it speeds drying and can read dry on the hair. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Curl definitionfilm formers hold a clump together
Why you might skip it
  • Scents bother youthis product carries a light scent
  • Oily scalp or fine hairthat gets weighed down
  • Styles that must holdthe brand states a light hold at most
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Anyone who dislikes a castthe film formers here can set firm
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerlotion
Styler
Where to buy
Ulta · Brand website
Brand website
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
—
Scent
Scented, not described
Scented, not described
Hold
lightLight hold
—
Finish
matte
—
How often
as needed
—

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientLight Hold Texture LotionLiquid Wax
Water
Neutral
#1Leading
#1Leading
Fragrance
Fragrance
#21Below the 1% line
#15Below the 1% line
Benzyl Salicylate
Fragrance
#22Below the 1% line
#16Below the 1% line
Limonene
Fragrance
#23Below the 1% line
#17Below the 1% line

What only one of them carries

Light Hold Texture Lotion

Liquid Wax

  • Peg-75
  • Peg-32
  • PEG-6
  • Butylene Glycol
  • Alcohol Denat.
  • AMP-Acrylates/C1-18 Alkyl Acrylate/C1-8 Alkyl Acrylamide Copolymer
  • Dimethyl Acrylamide/Hydroxyethyl Acrylate/Methoxyethyl Acrylate Copolymer
  • Menthol
Full ingredient list — Light Hold Texture Lotion (29)
Full ingredient list — Liquid Wax (26)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsLight Hold Texture LotionLiquid Wax
Supported
3
1
Partly supported
0
0
Stated by brand
1
2
Potential conflict
0
0

Light Hold Texture Lotion

  • Light holdSupportedStructure that lasts the day.
  • Low shineSupportedReflects light for visible shine.
  • Natural look with slight definitionSupportedHolds a clump together.
  • Matte finishStated by brandCan’t be confirmed from label.

Liquid Wax

  • Delivers medium hold with shineSupportedStructure that lasts the day.
  • Controls like a gel, finishes like a waxStated by brandCan’t be confirmed from label.
  • Allows easy re-styling without tackiness; washes out with shampooStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Light Hold Texture Lotion

Doesn't leave hands feeling greasy or gooey after application

Ulta reviewer

Controls hair without leaving a visible product look

Ulta reviewer

Long-time users report reaching for this product for 2 to 20+ years

repeat Ulta buyers

A dime-sized amount is enough and it's easy to apply

Ulta reviewer

Scent opinions are split — some like the mild unisex fragrance, others don't

multiple Ulta reviewers

Liquid Wax

Several reviewers describe the product as slightly sticky but appreciate that it lasts throughout the day.

Reviewers say only a small amount is needed for effective medium hold that lasts a long time.

Some long-time users say a reformulation changed the scent to an artificial lemon and reduced how well it holds.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.75/oz vs $2.48/oz — American Crew Light Hold Texture Lotion costs about 3.3× more per ounce than American Crew Liquid Wax.

Light Hold Texture Lotion

Against 12 lotions with a computable unit price.

Liquid Wax

Against 157 gels with a computable unit price.

Value readLight Hold Texture LotionLiquid Wax
Label
Priced above most lotionsCosts more per ounce than most lotions; nothing in our library matches it closely for less.
Lower cost than most gelsCosts less per ounce than most gels we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Light Hold Texture Lotion vs Blow-Out CremeSEEN · 85% function matchLiquid Wax vs BOOSTA Volumizing SprayUNITE Hair · 99% function matchLight Hold Texture Lotion vs SEEN Blow-Out Creme, Fragrance FreeSEEN · 85% function matchLiquid Wax vs Guava Beach Waves Texturizing SprayCeremonia · 99% function matchLight Hold Texture Lotion vs Liquid Gel HydrationProductos LATINA · 85% function matchLiquid Wax vs Texturing Hair Styling Spray Gel for Wavy HairHerbal Essences · 99% function matchLight Hold Texture Lotion vs Locking + Coconut Curls Air Dry CreamOGX · 85% function matchLiquid Wax vs Sea Salt SprayMurdock London · 99% function match

Light Hold Texture Lotion · Liquid Wax · All lotions in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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