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Side by side

Acure Simply Smoothing Shampoo vs Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

99% function match · 10 of the 10 functions we compared match Formula overlap 77%. Acure Simply Smoothing Shampoo and Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Simply Smoothing Shampoo — dry, thirsty hair
  • Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Acure Simply Smoothing Shampoo — 8 oz container Acure

Simply Smoothing Shampoo

  • Shampoo
  • Drugstore
  • Moisture-rich
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo — container Briogeo

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

  • Shampoo
  • Masstige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$9–10 8 oz · $1.25/oz
$25 6 oz · $4.17/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 57% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Masstige tier · costs more than 88% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Cleansing strength
—
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Weight on hair
—
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
—
None listed No fragrance is listed. Your hair
Protein
—
None No protein or amino acids in the list. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Vegan and cruelty-freeour researched record has it as both
  • Fragrance-freeno fragrance (parfum) on the label — scented
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
  • Picking it up locallywe have it recorded in one channel only
  • Scents bother youthis product carries a light scent
  • Hair that needs proteinthere is none in this list
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
—
Be Gentle, Be Kind
Where to buy
Brand website
Brand website
Free of
—
  • sulfate-free
  • silicone-free
  • fragrance-free
  • protein-free
  • curly-method compatible
Vegan
Vegan · label states
Vegan · label states
Cruelty-free
Cruelty-free · label states
Cruelty-free · label states
Scent
—
Light

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientSimply Smoothing ShampooBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo
Water
Neutral
#1Leading
#1Leading
Cocamidopropyl Betaine
Cleanses
#2Leading
#3Leading
Sodium Lauroyl Methyl Isethionate
Cleanses
#3Leading
#2Leading
Aloe Barbadensis Leaf Juice
Moisturizes
#4Supporting
#5Supporting
Glycerin
Moisturizes
#5Supporting
#4Supporting
Potassium Sorbate
Stabilizes
#33Below the 1% line
#15Below the 1% line

What only one of them carries

Simply Smoothing Shampoo

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

Full ingredient list — Simply Smoothing Shampoo (39)
Full ingredient list — Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo (18)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsSimply Smoothing ShampooBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo
Supported
2
3
Partly supported
0
0
Stated by brand
4
3
Potential conflict
0
0
Sulfate-free
Stated by brandCan’t be confirmed from label.
SupportedGentler on colour and coils.

Simply Smoothing Shampoo

  • Cruelty-freeSupportedMatches our researched record.
  • 100% VeganStated by brandOnly the brand’s testing shows this.
  • Paraben-freeSupportedPreserved without parabens.
  • Climate Neutral CertifiedStated by brandCan’t be confirmed from label.
  • Clinically tested ingredientsStated by brandOnly the brand’s testing shows this.

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

  • Hypoallergenic formulationStated by brandCan’t be confirmed from label.
  • Fragrance-free and essential-oil-freeSupportedSafer for scent-sensitive scalps.
  • Dermatologist-testedStated by brandOnly the brand’s testing shows this.
  • 97% naturally-derivedStated by brandOnly the brand’s testing shows this.
  • Vegan and Leaping Bunny certified cruelty-freeSupportedMatches our researched record.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses and how gentle it is. Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo draws complaints about the packaging.

Simply Smoothing Shampoo

Several reviewers specifically buy and use it together with the matching Simply Smoothing Conditioner as a paired routine rather than on its own.

reviewers describing their routine

Reviewers describe hair coming out noticeably smoother and shinier, holding up even in humid weather without frizzing.

general reviewers, one specifically on a humid day

A few reviewers with formaldehyde allergies or a history of scalp itchiness say the gentle formula lets them wash without a reaction.

reviewers who specifically mention allergies or past scalp irritation

Reviewers with fine or oily hair say it cleans without feeling heavy or greasy afterward.

reviewers with fine, breakage-prone or oily/thick hair

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo

Reviewers with allergies or sensitivities report the fragrance-free, dermatologist-tested formula left hair clean and balanced without irritation.

reviewers with allergies/sensitive skin, several noted receiving the product complimentary from the brand

Reviewers with sensitive scalps report effective cleansing without irritation.

reviewers with sensitive scalp, some received product complimentary from the brand

One reviewer flagged poor bottle build quality as a downside.

general reviewer, received product complimentary from the brand

Despite the fragrance-free claim, at least one reviewer detected a light residual scent they were not a fan of.

general reviewer, received product complimentary from the brand

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.25/oz vs $4.17/oz — Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo costs about 3.3× more per ounce than Acure Simply Smoothing Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $1.25/oz Simply Smoothing Shampoo $4.17/oz Be Gentle, Be Kind Aloe +

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readSimply Smoothing ShampooBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Simply Smoothing Shampoo vs Curiously Clarifying ShampooAcure · 99% function matchBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo vs Curiously Clarifying ShampooAcure · 100% function matchSimply Smoothing Shampoo vs Moringa & Avocado Power Greens ShampooSheaMoisture · 99% function matchBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo vs Vivacious Volume ShampooAcure · 96% function matchSimply Smoothing Shampoo vs Vivacious Volume ShampooAcure · 95% function matchBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo vs Ultra Hydrating ShampooAcure · 96% function matchSimply Smoothing Shampoo vs Ultra Hydrating ShampooAcure · 95% function matchBe Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo vs Moringa & Avocado Power Greens ShampooSheaMoisture · 96% function match

Simply Smoothing Shampoo · Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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