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Side by side

Acure Curiously Clarifying Shampoo vs Acure Vivacious Volume Shampoo

96% function match · 12 of the 13 functions we compared match Formula overlap 85%. Acure Curiously Clarifying Shampoo and Acure Vivacious Volume Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Curiously Clarifying Shampoo — fragrance-free
  • Vivacious Volume Shampoo — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Acure Curiously Clarifying Shampoo — 8 oz container Acure

Curiously Clarifying Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Acure Vivacious Volume Shampoo — 8 oz container Acure

Vivacious Volume Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$9–11 8 oz · $1.25/oz
$8–10 8 oz · $1.09/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 57% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 63% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
None listed No fragrance is listed. Your hair
None listed No fragrance is listed. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Fragrance-freeno fragrance (parfum) on the label — scented
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Fragrance-freeno fragrance (parfum) on the label — scented
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Hair that needs proteinthere is none in this list
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a strong scent
  • Hair that needs proteinthere is none in this list
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Vivacious Volume
Where to buy
Brand website
Target · Brand website
Free of
  • sulfate-free
  • silicone-free
  • fragrance-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • fragrance-free
  • protein-free
  • curly-method compatible
Vegan
Vegan · label states
Cruelty-free
Cruelty-free · label states
Cruelty-free · PETA-listed
Scent
Mint & herbal · Fresh & airyStrong

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCuriously Clarifying ShampooVivacious Volume Shampoo
Water
Neutral
#1Leading
#1Leading
Cocamidopropyl Betaine
Cleanses
#2Leading
#2Leading
Sodium Lauroyl Methyl Isethionate
Cleanses
#3Leading
#3Leading
Aloe Barbadensis Leaf Juice
Moisturizes
#4Supporting
#4Supporting
Glycerin
Moisturizes
#5Supporting
#5Supporting
Argania Spinosa Kernel Oil
Softens
#8Below the 1% line
#23Below the 1% line
Rosmarinus Officinalis (Rosemary) Leaf Oil
Fragrance
#17Below the 1% line
#21Below the 1% line

What only one of them carries

Curiously Clarifying Shampoo

  • Cymbopogon Citratus (Lemongrass) Extract
  • Cymbopogon Flexuosus (Lemongrass) Leaf Oil
  • Juniperus Virginiana (Eastern Redcedar) Oil
  • Lavandula Hybrida (Hybrid Lavender) Oil
  • Citral

Vivacious Volume Shampoo

Full ingredient list — Curiously Clarifying Shampoo (35)
Full ingredient list — Vivacious Volume Shampoo (36)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCuriously Clarifying ShampooVivacious Volume Shampoo
Supported
1
2
Partly supported
1
0
Stated by brand
3
1
Potential conflict
0
0

Curiously Clarifying Shampoo

  • Gently removes buildup and excess oil without stripping moisturePartly supportedLight residue, not heavy build-up.
  • Leaves hair feeling light, refreshed, and healthyStated by brandCan’t be confirmed from label.
  • Suitable for all hair typesStated by brandSee the fit panel instead.
  • 100% VeganStated by brandOnly the brand’s testing shows this.
  • Cruelty-freeSupportedMatches our researched record.

Vivacious Volume Shampoo

  • Gently cleanses while adding lift, body, and fullness.SupportedLeaves room for lift.
  • Formulated with mint and echinacea to invigorate the scalp and promote volume.SupportedLeaves room for lift.
  • Leaves hair feeling clean, bouncy, and refreshed.Stated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for a light feel and a clean rinse-out. Acure Vivacious Volume Shampoo draws complaints about dryness and weight.

Curiously Clarifying Shampoo

Has a fresh and pleasant scent that customers specifically appreciate.

One reviewer noted purchasing the product specifically for its refreshing almond scent.

Improves hair texture and appearance with regular use.

Reviewers with initially dry or flat hair reported noticeable improvements after using this product.

Becomes customers' preferred shampoo after trying other brands and keeps them coming back.

Reviewers described it as their favorite, go-to, or only product that works for them.

Effectively removes stubborn product buildup and daily grime from hair.

Multiple reviewers mentioned using this for hairspray, chlorine, and dirt removal.

Vivacious Volume Shampoo

Several reviewers note the shampoo leaves hair and scalp feeling genuinely clean without a heavy or greasy residue, attributed to the sulfate-free formula.

general users, some with oily scalp

Reviewers with fine or thinning hair report genuine volumizing lift that holds through the next day without hair going flat.

fine/thin hair, volume-seeking

A minority of reviewers report the formula is drying and does not clean the scalp well, especially on already oily or greasy hair.

oily/greasy scalp reviewers

A small number of reviewers report noticing breakage or increased shedding after switching to this formula from a different Acure shampoo.

reviewers switching from Acure Hydrating (yellow bottle) line

Strong minty scent is polarizing: some reviewers find it refreshing, others describe it as overpowering or unpleasant.

scent-sensitive reviewers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.09/oz vs $1.25/oz — within about the same cost per ounce.

$0.00/oz median $1.48/oz $17.29/oz $1.25/oz Curiously Clarifying Shamp $1.09/oz Vivacious Volume Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readCuriously Clarifying ShampooVivacious Volume Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Curiously Clarifying Shampoo · Vivacious Volume Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 7 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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