Treatment Purple Hair Oil
Finisher / Hair oil, glossing
- Finisher
- oil
- Sulfate-free
- Protein-free
- Cruelty-free · PETA-listed
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Manufacturer page: moroccanoil.com
Personal fit
Is this right for you?
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- Every product matched against your hair across the 23 factors we check.
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Show all 23 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Same job for less elsewhere
$20.58/oz at 1.7 oz — more than 84% of the 169 hair oils , which mostly run $4.50–16.47/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A silicone or oil blend does the shine work here.
Middle of the range — noticeable on fine hair, light on coarse hair.
Oils sit high in the list — a softening, coating formula.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No fast-drying alcohol in the list.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| CyclopentasiloxaneCyclomethicone | silicone | The shine system | Buildup |
| Dimethicone | silicone | The shine system | Buildup |
| FragranceParfum/Fragrance | fragrance | The scent — a large share of the formula at this position | Fragrance |
| Diethylhexyl Sodium Sulfosuccinate | mild anionic cleanser | — | Shine |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | The shine and softening system | Shine |
| Linum Usitatissimum (Linseed) Seed Extract | gum | Natural hold and clump definition | Holds |
| Caprylic/Capric Triglyceride | light ester | Light slip without much weight | Shine |
| Ext. Violet 2 (CI 60730)Cl 60730 (Ext. Violet No. 2) | colourant | Colours the product, not the hair | Neutral |
Full ingredient list (9)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Cyclopentasiloxane
· Cyclomethicone
General function
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesIt leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFine or easily flattened hairA cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
- silicone
- emollient
-
2
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Role in this product typeIn a finishing oil, dimethicone spreads as a smooth, low-friction layer over the hair surface. It improves slip, reduces flyaways, and creates a glossier finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
DowMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairMay suit frizz-prone, damaged, or high-friction hair that benefits from surface smoothing and added slip.
DependsBuild-up-sensitive routinesConsider cleansing habits: dimethicone is not water-soluble, so repeated use may leave more deposited film than a low-detergent routine removes.
- silicone
- emollient
- conditioning agent
-
3
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
4
Diethylhexyl Sodium Sulfosuccinate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- mild anionic cleanser
- emollient
- light ester
-
5
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
6
Linum Usitatissimum (Linseed) Seed Extract
General function
Flaxseed gel. A natural polysaccharide that gives soft, flexible hold in curl products.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- film former
- botanical extract
-
7
Caprylic/Capric Triglyceride
General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Ext. Violet 2 (CI 60730)
· Cl 60730 (Ext. Violet No. 2)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- violet dye
-
9
Violet 2 (CI 60725)
· Cl 60725 (Violet 2)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- violet dye
What the whole list adds up to
- 5 emollients
- 2 silicones
- 2 light esters
- 2 colourants
- 2 direct dyes
- 2 violet dyes
- 1 conditioning agent
- 1 fragrance
- 1 declared fragrance
- 1 mild anionic cleanser
- 1 oil
- 1 gum
- 1 film former
- 1 botanical extract
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 1.7 oz
Priced above the products that do the same job. Stores sell it above the $15 line; products that do this job typically go for about $24 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
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The Warehouse Salon
$30.001.7 oz · $17.65/ozAug 30Lowest per oz
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Target
$34.991.7 oz · $20.58/ozAug 30Sale · was $49.99
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Brand website
$38.001.7 oz · $22.35/ozAug 27
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Bloomingdale's
$38.001.7 oz · $22.35/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 1.7 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $15 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $8.61/oz; at 1.7 oz that is $15. Under that line you are paying less than most of them.
- About $24 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 1.7 oz.
Formula
The formula carries what a hair oil is built around, and 6 products we score as close matches cost at least a quarter less per ounce. The difference is buying the label, not a different formula.
How the score is counted
- 6 products we score as doing the same job cost less per ounce
- Costs more per ounce than 84% of the 169 hair oils we’ve priced
- Covers 4 of the 6 things a hair oil should do
- Reviewers mention 4 things they like about how it performs
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Protein-free
- Shine
- Alcohol-free
- Differs
- Protein-free
- Shine
- Alcohol-free
- Differs
- Protein-free
- Shine
- Alcohol-free
- Differs
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costHair that stiffens on protein, looking for a protein-free formula and shine
Worth skipping for anyone sensitive to fragrance, curly-method routines, or people shopping on a budget
Moroccanoil Moroccanoil Treatment Hair Oil, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Visible shine boost
Perceived as a routine game-changer
Fragrance strongly liked
Brightens/enhances blonde color
More from Moroccanoil
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (1 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 2 of 8 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-28.