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Side by side

OGX Nourishing + Coconut Milk Shampoo vs OGX ProGrowth + Peptide Clarifying Hair Shampoo

70% function match · 8 of the 13 functions we compared match Formula overlap 54%. OGX Nourishing + Coconut Milk Shampoo and OGX ProGrowth + Peptide Clarifying Hair Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Nourishing + Coconut Milk Shampoo — colour-treated hair
  • ProGrowth + Peptide Clarifying Hair Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
OGX Nourishing + Coconut Milk Shampoo — 13 oz container OGX

Nourishing + Coconut Milk Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Curly-method
OGX ProGrowth + Peptide Clarifying Hair Shampoo — 13 oz container OGX

ProGrowth + Peptide Clarifying Hair Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$7–8 13 oz · $0.59/oz
$28.99 13.02 oz · $2.23/oz
Value / price positioning
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 85% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Drugstore tier · costs more than 65% of the 817 shampoos we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Differs
Low The silicones here are the water-soluble kind. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a strong scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Oily scalp or fine hairthat gets weighed down
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Nourishing + Coconut Milk
ProGrowth + Peptide
Where to buy
Target
Target · Grocery / mass
Free of
  • sulfate-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Cruelty-free
Not cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Coconut & tropical · Sweet & vanillaStrong
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientNourishing + Coconut Milk ShampooProGrowth + Peptide Clarifying Hair Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#3Leading
Sodium Benzoate
Stabilizes
#23Below the 1% line
#15Below the 1% line
Fragrance
Fragrance
#24Below the 1% line
#16Below the 1% line

What only one of them carries

Nourishing + Coconut Milk Shampoo

ProGrowth + Peptide Clarifying Hair Shampoo

Full ingredient list — Nourishing + Coconut Milk Shampoo (24)
Full ingredient list — ProGrowth + Peptide Clarifying Hair Shampoo (19)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsNourishing + Coconut Milk ShampooProGrowth + Peptide Clarifying Hair Shampoo
Supported
2
0
Partly supported
0
0
Stated by brand
1
3
Potential conflict
0
0

Nourishing + Coconut Milk Shampoo

  • Hydrates and restores dry, damaged hairSupportedHelps hair feel hydrated.
  • 2x more protein and lipid protection vs non-conditioning shampooStated by brandOnly the brand’s testing shows this.
  • Sulfate-free and paraben-freeSupportedGentler on colour and coils.

ProGrowth + Peptide Clarifying Hair Shampoo

  • Removes up to 98% of buildupStated by brandOnly the brand’s testing shows this.
  • Developed with trichologistsStated by brandCan’t be confirmed from label.
  • Contains 1.5% mandelic acid scalp exfoliantStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. OGX Nourishing + Coconut Milk Shampoo draws complaints about weight and the scent; OGX ProGrowth + Peptide Clarifying Hair Shampoo draws complaints about dryness and irritation.

Nourishing + Coconut Milk Shampoo

Reviewers frequently praise the strong coconut scent and note hair feels soft, shiny, and manageable after use.

general

Some reviewers report the sulfate-free formula does not lather as heavily as sulfate shampoos, which reads as a negative to reviewers who expect a rich lather.

reviewers expecting heavy lather

A minority of reviewers describe residue or a gunky, hard-to-comb feeling after use despite the pleasant scent.

general

ProGrowth + Peptide Clarifying Hair Shampoo

Reviewers with fine or thinning hair report pleasant scent and improved manageability after the exfoliating wash

reviewers with fine/thinning hair

A subset of reviewers report unexpected dandruff/flaking developing after starting regular use

reviewers new to the clarifying formula

Some reviewers report increased dryness or scalp irritation after use, contrary to the moisturizing/growth-support marketing

reviewers with sensitive scalp

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.59/oz vs $2.23/oz — OGX ProGrowth + Peptide Clarifying Hair Shampoo costs about 3.8× more per ounce than OGX Nourishing + Coconut Milk Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $0.59/oz Nourishing + Coconut Milk $2.23/oz ProGrowth + Peptide Clarif

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readNourishing + Coconut Milk ShampooProGrowth + Peptide Clarifying Hair Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Nourishing + Coconut Milk Shampoo vs Extra Strength Damage Remedy + Coconut Miracle Oil ShampooOGX · 89% function matchProGrowth + Peptide Clarifying Hair Shampoo vs Hair Restore Strength + Purity ShampooNeutrogena · 100% function matchNourishing + Coconut Milk Shampoo vs Strengthening ShampooKristin Ess · 87% function matchProGrowth + Peptide Clarifying Hair Shampoo vs Moisture Repair Shampoo MiniOdele · 96% function matchNourishing + Coconut Milk Shampoo vs Oat Milk Blend Daily Moisture ShampooAveeno · 85% function matchProGrowth + Peptide Clarifying Hair Shampoo vs Volumizing ShampooOdele · 96% function matchNourishing + Coconut Milk Shampoo vs Rosemary Mint Extra Strength Hair ShampooOGX · 84% function matchProGrowth + Peptide Clarifying Hair Shampoo vs Royal Treatment Hydrating ShampooCHI · 93% function match

Nourishing + Coconut Milk Shampoo · ProGrowth + Peptide Clarifying Hair Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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