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Side by side

Joico Hair Shake Liquid-to-Powder Texturizing Finisher vs Joico Joi Whip Firm Hold Design Foam

33% function match · 4 of the 13 functions we compared match Formula overlap 0%. Joico Hair Shake Liquid-to-Powder Texturizing Finisher and Joico Joi Whip Firm Hold Design Foam share no ingredient among each other's most prominent — which does not stop them doing the same job.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Hair Shake Liquid-to-Powder Texturizing Finisher — protein-sensitive hair
  • Joi Whip Firm Hold Design Foam — protein-hungry hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Joico

Hair Shake Liquid-to-Powder Texturizing Finisher

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
Joico

Joi Whip Firm Hold Design Foam

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$25 5.1 oz · $4.90/oz
$23 10.2 oz · $2.26/oz
Value / price positioning
Upper-mid price for a texture spray $$$$$ Masstige tier · costs more than 56% of the 58 texture sprays we’ve priced
Priced with its peers $$$$$ Masstige tier · costs less than 57% of the 138 mousses we’ve priced
Best for hair types
Straight–Wavy A light volumising formula — the lift it adds matters most on straighter hair. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Hold system Differs
Moderate Gums and synthetic polymers together. Your hair
Synthetic polymer Synthetic hold polymers — the firmest of the hold systems. Your hair
Slip / detangling Differs
Little Nothing here is built to reduce combing force. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Hold (as stated)
—
Strong A strong hold, as stated by the brand. Your hair
Cast risk Same
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Oil absorption Differs
High Absorbent powders or starches high in the list. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Differs
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Fast-drying alcohol Differs
High in the list Fast-drying alcohol in the first three ingredients. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Covers the core
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Fine hairthat flattens under most products
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
Why you might skip it
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Soft, touchable finishesthe brand states a firm hold
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerspray
Stylerfoam
Where to buy
Ulta
Ulta
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
—
strongFirm Hold (product name/label designation)
Finish
matte
shine
How often
as needed
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientHair Shake Liquid-to-Powder Texturizing FinisherJoi Whip Firm Hold Design Foam
Water
Neutral
#2Leading
#1Leading
Fragrance
Fragrance
#9Below the 1% line
#13Below the 1% line

What only one of them carries

Hair Shake Liquid-to-Powder Texturizing Finisher

Joi Whip Firm Hold Design Foam

Full ingredient list — Hair Shake Liquid-to-Powder Texturizing Finisher (9)
Full ingredient list — Joi Whip Firm Hold Design Foam (13)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsHair Shake Liquid-to-Powder Texturizing FinisherJoi Whip Firm Hold Design Foam
Supported
2
3
Partly supported
0
0
Stated by brand
3
2
Potential conflict
0
0

Hair Shake Liquid-to-Powder Texturizing Finisher

  • instant lift, fullness, and textureSupportedLeaves room for lift.
  • quick-dry satiny powder finishStated by brandCan’t be confirmed from label.
  • foundation for any updo styleStated by brandCan’t be confirmed from label.
  • pollution-protectiveStated by brandCan’t be confirmed from label.
  • paraben-freeSupportedPreserved without parabens.

Joi Whip Firm Hold Design Foam

  • extraordinary, crunch-free volumeSupportedLeaves room for lift.
  • boosts shineSupportedReflects light for visible shine.
  • fights frizz and flyawaysStated by brandMay help, but not a primary focus.
  • thermal protection up to 450FStated by brandOnly lab testing can show this.
  • paraben-free and silicone-freeSupportedNothing that needs a strong wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. Joico Hair Shake Liquid-to-Powder Texturizing Finisher draws complaints about the scent and the packaging; Joico Joi Whip Firm Hold Design Foam draws complaints about residue or cast.

Hair Shake Liquid-to-Powder Texturizing Finisher

Adds texture without leaving hair looking dried out, and a little product goes far

repeat user

Gives all-day style and volume for hair that easily gets weighed down

fine/limp-hair reviewer

A little goes a long way for thin hair and the scent was pleasant

thin-hair reviewer using a small amount

Formula came out greasy-feeling, had an unpleasant smell, and flattened hair immediately

dissatisfied reviewer

Spray nozzle clogs and becomes unusable after a period of use

reviewer reporting a packaging defect

Joi Whip Firm Hold Design Foam

Works well for curly and textured hair, giving defined curls without crunch when used sparingly

curly-hair Ulta reviewer

Fragrance is mild and not overpowering compared to other mousses

Ulta reviewer

Formula feels different (worse) than an earlier version of the product long-time users remember

repeat-purchase Ulta reviewer

Feels way too heavy and leaves hair weighed down, crunchy, and dirty-looking when applied at normal amounts

fine-hair Ulta reviewer

Leaves a sticky residue on hands and hair after application

Ulta reviewer

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.26/oz vs $4.90/oz — Joico Hair Shake Liquid-to-Powder Texturizing Finisher costs about 2.2× more per ounce than Joico Joi Whip Firm Hold Design Foam.

Hair Shake Liquid-to-Powder Texturizing Finisher

Against 58 texture sprays with a computable unit price.

Joi Whip Firm Hold Design Foam

Against 138 mousses with a computable unit price.

Value readHair Shake Liquid-to-Powder Texturizing FinisherJoi Whip Firm Hold Design Foam
Label
Upper-mid price for a texture spraySits in the middle of the range for texture sprays per ounce.
Priced with its peersSits in the middle of the range for mousses per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Hair Shake Liquid-to-Powder Texturizing Finisher vs Texture & Volume PowderMoroccanoil · 93% function matchJoi Whip Firm Hold Design Foam vs Volume Medium Hold MousseNexxus · 89% function matchHair Shake Liquid-to-Powder Texturizing Finisher vs Big Sexy Hair Powder Play Lite Soft Volumizing & Texturizing PowderSexy Hair · 93% function matchJoi Whip Firm Hold Design Foam vs Almond & Avocado Anti-Frizz Curl Defining GelDesign Essentials · 89% function matchHair Shake Liquid-to-Powder Texturizing Finisher vs Big Sexy Powder Play Volumizing & Texturizing PowderSexyHair · 93% function matchJoi Whip Firm Hold Design Foam vs Kickstarter Thickening MousseJohn Frieda · 85% function matchHair Shake Liquid-to-Powder Texturizing Finisher vs Boost PowderAmerican Crew · 85% function matchJoi Whip Firm Hold Design Foam vs Root BoostMoroccanoil · 85% function match

Hair Shake Liquid-to-Powder Texturizing Finisher · Joi Whip Firm Hold Design Foam · All texture sprays in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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