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Side by side

Joico Hair Shake Liquid-to-Powder Texturizing Finisher vs Moroccanoil Texture & Volume Powder

93% function match · 12 of the 13 functions we compared match Formula overlap 0%. Joico Hair Shake Liquid-to-Powder Texturizing Finisher and Moroccanoil Texture & Volume Powder share no ingredient among each other's most prominent — which does not stop them doing the same job.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Hair Shake Liquid-to-Powder Texturizing Finisher — protein-sensitive hair
  • Texture & Volume Powder — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Joico

Hair Shake Liquid-to-Powder Texturizing Finisher

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
Moroccanoil Texture & Volume Powder — 0.28 oz container Moroccanoil

Texture & Volume Powder

  • Styler
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$25 5.1 oz · $4.90/oz
$28–30 0.28 oz · $107.14/oz

Compared at different sizes — 5.1 oz against 0.28 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Upper-mid price for a texture spray $$$$$ Masstige tier · costs more than 56% of the 58 texture sprays we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 100% of the 64 volumizers we’ve priced
Best for hair types
Straight–Wavy A light volumising formula — the lift it adds matters most on straighter hair. Your hair
Straight–Wavy A light volumising formula — the lift it adds matters most on straighter hair. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold system Same
Moderate Gums and synthetic polymers together. Your hair
Wax Gums and synthetic polymers together. Your hair
Slip / detangling Same
Little Nothing here is built to reduce combing force. Your hair
Little Nothing here is built to reduce combing force. Your hair
Weight on hair Same
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Hold (as stated)
—
Light A light hold, as stated by the brand. Your hair
Cast risk Same
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Oil absorption Same
High Absorbent powders or starches high in the list. Your hair
High Absorbent powders or starches high in the list. Your hair
Oils and butters Same
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Fast-drying alcohol Differs
High in the list Fast-drying alcohol in the first three ingredients. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Covers the core
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Fine hairthat flattens under most products
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Styles that must holdthe brand states a light hold at most
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerspray
Stylerpowder
Where to buy
Ulta
Brand website · Ulta
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
—
lightflexible hold, lightweight formula for touchable results
Finish
matte
matte
How often
as needed
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientHair Shake Liquid-to-Powder Texturizing FinisherTexture & Volume Powder
Water
Neutral
#2Leading
#1Leading
Fragrance
Fragrance
#9Below the 1% line
#5Below the 1% line

What only one of them carries

Hair Shake Liquid-to-Powder Texturizing Finisher

Texture & Volume Powder

Full ingredient list — Hair Shake Liquid-to-Powder Texturizing Finisher (9)
Full ingredient list — Texture & Volume Powder (15)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsHair Shake Liquid-to-Powder Texturizing FinisherTexture & Volume Powder
Supported
2
4
Partly supported
0
0
Stated by brand
3
0
Potential conflict
0
0

Hair Shake Liquid-to-Powder Texturizing Finisher

  • instant lift, fullness, and textureSupportedLeaves room for lift.
  • quick-dry satiny powder finishStated by brandCan’t be confirmed from label.
  • foundation for any updo styleStated by brandCan’t be confirmed from label.
  • pollution-protectiveStated by brandCan’t be confirmed from label.
  • paraben-freeSupportedPreserved without parabens.

Texture & Volume Powder

  • instant volume and textureSupportedLeaves room for lift.
  • 48 hours of liftSupportedLeaves room for lift.
  • root liftSupportedLeaves room for lift.
  • lightweight, touchable finishSupportedNatural movement without stiffness.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for a light feel, hold, and volume. Joico Hair Shake Liquid-to-Powder Texturizing Finisher draws complaints about the scent and the packaging; Moroccanoil Texture & Volume Powder draws complaints about tangling and dryness.

Hair Shake Liquid-to-Powder Texturizing Finisher

Adds texture without leaving hair looking dried out, and a little product goes far

repeat user

Gives all-day style and volume for hair that easily gets weighed down

fine/limp-hair reviewer

A little goes a long way for thin hair and the scent was pleasant

thin-hair reviewer using a small amount

Formula came out greasy-feeling, had an unpleasant smell, and flattened hair immediately

dissatisfied reviewer

Spray nozzle clogs and becomes unusable after a period of use

reviewer reporting a packaging defect

Texture & Volume Powder

Great for refreshing second-day hair or adding grip before styling, without heavy residue

reviewer with long, fine hair

Instantly gave more texture and lift without feeling sticky

reviewer with fine, wavy hair

Adds volume, hold, and lift that blends in seamlessly like a salon finish

reviewer with fine, wavy, thin, dark brown hair

Messy to apply and left hair feeling sticky

reviewer with fine, thin hair

Made previously teased, hairspray-heavy hair feel dry and tangled, too stiff to wear down

reviewer with fine, long, straight hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$4.90/oz vs $107.14/oz — Moroccanoil Texture & Volume Powder costs about 22× more per ounce than Joico Hair Shake Liquid-to-Powder Texturizing Finisher.

Hair Shake Liquid-to-Powder Texturizing Finisher

Against 58 texture sprays with a computable unit price.

Texture & Volume Powder

Against 64 volumizers with a computable unit price.

Value readHair Shake Liquid-to-Powder Texturizing FinisherTexture & Volume Powder
Label
Upper-mid price for a texture spraySits in the middle of the range for texture sprays per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Hair Shake Liquid-to-Powder Texturizing Finisher vs Big Sexy Hair Powder Play Lite Soft Volumizing & Texturizing PowderSexy Hair · 93% function matchTexture & Volume Powder vs Big Sexy Hair Powder Play Lite Soft Volumizing & Texturizing PowderSexy Hair · 100% function matchHair Shake Liquid-to-Powder Texturizing Finisher vs Big Sexy Powder Play Volumizing & Texturizing PowderSexyHair · 93% function matchTexture & Volume Powder vs Big Sexy Powder Play Volumizing & Texturizing PowderSexyHair · 100% function matchHair Shake Liquid-to-Powder Texturizing Finisher vs Boost PowderAmerican Crew · 85% function matchTexture & Volume Powder vs Boost PowderAmerican Crew · 93% function matchHair Shake Liquid-to-Powder Texturizing Finisher vs Seaweed Oil Control Styling Primer - 6.7 ozBumble and bumble · 81% function matchTexture & Volume Powder vs Curl Refresh + Hold SprayOCOA · 89% function match

Hair Shake Liquid-to-Powder Texturizing Finisher · Texture & Volume Powder · All texture sprays in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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