Skip to main content

Side by side

As I Am Curling Jelly vs As I Am Twist Defining Cream

63% function match · 8 of the 13 functions we compared match Formula overlap 44%. As I Am Curling Jelly and As I Am Twist Defining Cream share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Curling Jelly — protein-sensitive hair
  • Twist Defining Cream — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am

Curling Jelly

  • Styler
  • Masstige
  • Sulfate-free
  • Silicone-free
As I Am Twist Defining Cream — brand photograph As I Am

Twist Defining Cream

  • Styler
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$3.99 3 oz · $1.48/oz
$9.99 8 oz · $1.25/oz

Compared at different sizes — 8 oz against 3 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Masstige tier · costs less than 67% of the 157 gels we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 72% of the 105 curl creams we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold (as stated)
Strong A strong hold, as stated by the brand. Your hair
—
Slip / detangling Same
Little Nothing here is built to reduce combing force. Your hair
Little Nothing here is built to reduce combing force. Your hair
Weight on hair Differs
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Hold system Differs
Natural gum Natural gums do the holding — softer, and it re-wets more easily. Your hair
High Synthetic hold polymers — the firmest of the hold systems. Your hair
Cast risk Differs
Likely Film formers without much softening them — expect a cast to scrunch out. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Humidity resistance
Claimed The brand claims humidity resistance; the ingredient list cannot confirm it. Your hair
—
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Differs
None No oils or butters in the list. Your hair
Rich Butters near the top: a heavy, softening formula. Your hair
Fast-drying alcohol Same
None No fast-drying alcohol in the list. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Fine hairthat flattens under most products
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
Why you might skip it
  • Scents bother youthis product carries a scent
  • Anyone who dislikes a castthe film formers here can set firm
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylerjelly
Stylercream
Where to buy
As I Am · Target
Brand website · Specialty beauty
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Vegan
Vegan · label states
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · label states
Scent
Scented, not described
Scented, not described
Hold
strongTarget lists the product's Beauty Purpose as 'Strong Hold.'
—
Finish
shine
—
Humidity claim
Yes
—
How often
as needed
—

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCurling JellyTwist Defining Cream
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#2Leading
#2Leading
Betaine
Moisturizes
#5Supporting
#4Supporting
Beta Vulgaris (Beet) Root Extract
Moisturizes
#7Supporting
#14Below the 1% line
Fragrance
Fragrance
#12Below the 1% line
#22Below the 1% line
Coumarin
Fragrance
#18Below the 1% line
#23Below the 1% line
Limonene
Fragrance
#19Below the 1% line
#25Below the 1% line

What only one of them carries

Curling Jelly

Twist Defining Cream

Full ingredient list — Curling Jelly (19)
Full ingredient list — Twist Defining Cream (26)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCurling JellyTwist Defining Cream
Supported
2
4
Partly supported
1
0
Stated by brand
3
2
Potential conflict
0
0

Curling Jelly

  • strong holdPartly supportedSoft structure, not firm hold.
  • defines coils and curlsStated by brandCan’t be confirmed from label.
  • minimizes frizzSupportedSmoother strands, less frizz.
  • reduces shrinkage and enhances stretchStated by brandCan’t be confirmed from label.
  • locks in moistureSupportedHelps hair feel hydrated.
  • 72% curl retention after five hours in high humidityStated by brandOnly the brand’s testing shows this.

Twist Defining Cream

  • Increase in Hair Moisture by 23%.Stated by brandOnly the brand’s testing shows this.
  • Produces shiny, well-defined twists and twist outsSupportedReflects light for visible shine.
  • Produces strong, lasting definitionSupportedHolds a clump together.
  • Minimizes frizz and maximizes smoothnessSupportedSmoother strands, less frizz.
  • Hydrates dry hairSupportedHelps hair feel hydrated.
  • Helps promote healthy hair growth from the follicular levelStated by brandNot something a label can show.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture and curl definition. As I Am Curling Jelly draws complaints about curl definition.

Curling Jelly

One curl-and-wave reviewer liked the definition without dryness, residue, or flakes and preferred its gentler cast over a very hard cast.

curl and wave definition user

A reviewer with 2B/2C hair says the jelly gives definition without weighing curls down, so the result stays soft.

2B/2C hair prone to product weight

Some reviewers report that, despite initial definition, their curls became dry, stiff, and flaky by the next day.

next-day wear concern

A 4B/4C user says water plus the jelly defined their curls without flakes, but notes that longer hair could need a lot of product from the small container.

4B/4C hair; short-hair user

Twist Defining Cream

Reviewers say the cream gives strong curl definition and shine to twist-outs and braid-outs on 4a-4c textured hair, working best when applied to damp rather than dry hair.

reviewers with natural 4a-4c textured hair doing twist-outs and braid-outs

Several reviewers describe the cream/pudding as sticky or tacky on the hands during application, with some needing paper towels to manage the mess while sectioning and twisting.

reviewers applying the product by hand for twists

A few reviewers feel the product coats rather than penetrates the hair, describing buildup, stiffness or residue after a few days and saying they needed an extra leave-in or oil alongside it for real moisture.

reviewers who found their hair still dry, stiff, or coated despite using the cream

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.25/oz vs $1.48/oz — As I Am Curling Jelly costs about 1.2× more per ounce than As I Am Twist Defining Cream.

Curling Jelly

Against 157 gels with a computable unit price.

Twist Defining Cream

Against 105 curl creams with a computable unit price.

Value readCurling JellyTwist Defining Cream
Label
Priced with its peersSits in the middle of the range for gels per ounce.
Priced with its peersSits in the middle of the range for curl creams per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Curling Jelly vs Thickening Therapy SprayBondi Boost · 96% function matchTwist Defining Cream vs Coconut & Hibiscus + Flaxseed Defining Styling GelSheaMoisture · 96% function matchCurling Jelly vs I Create Volume Styling Gel - Orange BlossomInnersense Organic Beauty · 96% function matchTwist Defining Cream vs Moisture Lock Extreme Hold GelOuidad · 96% function matchCurling Jelly vs Original Curling Custard Natural Styling GelKinky-Curly · 96% function matchTwist Defining Cream vs Pomegranate & Honey Maximum Hold Gel StylerMielle Organics · 96% function matchCurling Jelly vs Pattern Pusha Hair Styling GelCurl Junkie · 94% function matchTwist Defining Cream vs Rosemary Mint Daily Styling CremeMielle · 96% function match

Curling Jelly · Twist Defining Cream · All gels in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation