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Side by side

As I Am Born Curly Baby Shampoo & Body Wash vs As I Am Rosemary Shampoo

85% function match · 10 of the 13 functions we compared match Formula overlap 37%. As I Am Born Curly Baby Shampoo & Body Wash and As I Am Rosemary Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Born Curly Baby Shampoo & Body Wash — colour-treated hair
  • Rosemary Shampoo — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am

Born Curly Baby Shampoo & Body Wash

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
As I Am Rosemary Shampoo — 8 oz container As I Am

Rosemary Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$6.99 8 oz · $0.87/oz
$9.39 8 oz · $1.21/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 72% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 58% of the 817 shampoos we’ve priced
Best for hair types
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
None listed No fragrance is listed. Your hair
Protein Differs
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Fragrance-freeno fragrance (parfum) on the label — scented
  • Colour-treated hairthat fades faster in a sulfate wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
  • Hard waterno chelator here to bind the minerals
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Born Curly
Rosemary
Where to buy
Brand website · Target
Brand website · Target
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • fragrance-free
  • curly-method compatible
Vegan
Vegan · label states
—
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Mint & herbal · Floral

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientBorn Curly Baby Shampoo & Body WashRosemary Shampoo
Water
Neutral
#1Leading
#1Leading
Disodium Cocoamphodipropionate
Cleanses
#2Leading
#2Leading
Polyquaternium-10
Detangles
#3Leading
#24Below the 1% line
Copper Tripeptide-1
Protein
#5Supporting
#14Below the 1% line
Sodium Lauroyl Lactylate
Cleanses
#7Supporting
#23Below the 1% line
Sodium Cocoyl Glutamate
Cleanses
#8Supporting
#22Below the 1% line
Citric Acid
pH balancer
#9Below the 1% line
#6Below the 1% line

What only one of them carries

Born Curly Baby Shampoo & Body Wash

Rosemary Shampoo

Full ingredient list — Born Curly Baby Shampoo & Body Wash (14)
Full ingredient list — Rosemary Shampoo (33)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsBorn Curly Baby Shampoo & Body WashRosemary Shampoo
Supported
1
1
Partly supported
0
0
Stated by brand
1
1
Potential conflict
0
0

Born Curly Baby Shampoo & Body Wash

  • Gentle, tear free cleanser that softens, hydrates, and detangles curls from head to toeSupportedHelps hair feel hydrated.
  • Safe for daily useStated by brandCan’t be confirmed from label.

Rosemary Shampoo

  • Rosemary infused flash foam shampoo that strengthens, moisturizes & balances scalp's pHSupportedHelps hair feel hydrated.
  • Skincare for your scalp and hairStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture. As I Am Rosemary Shampoo draws complaints about the packaging.

Born Curly Baby Shampoo & Body Wash

Multiple reviewers specifically call out good slip and moisture for toddler/child hair textures.

Parents of toddlers

Parents report it leaves their child's hair soft, detangled, and easy to comb through, and note it is gentle on skin too.

Parents washing young children/toddlers hair

A parent managing a child's alopecia says it is the only product on the market that works for them and hopes the formula is never changed.

Parent of child with alopecia

Reviewers who tried the whole Born Curly line report their baby's or son's hair (and in one case skin) came out soft with a pleasant scent.

Parents using the full product line

Rosemary Shampoo

Cleanses effectively without stripping natural oils; several reviewers describe the result as light, moisturizing, and nourishing.

General/mixed hair types, family use mentioned

Good lathering and easy application called out favorably.

General reviewers

Shipping/packaging complaints: at least one reviewer received a bottle that had leaked/spilled in transit.

DTC/online order context

Strong, invigorating peppermint/rosemary scent is polarizing: some reviewers enjoy it, others find it too strong or medicinal (one compared it to pine cleaner).

Scent-sensitive reviewers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.87/oz vs $1.21/oz — As I Am Rosemary Shampoo costs about 1.4× more per ounce than As I Am Born Curly Baby Shampoo & Body Wash.

$0.00/oz median $1.47/oz $17.29/oz $0.87/oz Born Curly Baby Shampoo & $1.21/oz Rosemary Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readBorn Curly Baby Shampoo & Body WashRosemary Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Born Curly Baby Shampoo & Body Wash vs ACV Clarifying ShampooWondercurl · 95% function matchRosemary Shampoo vs Colorific Shampoo, PlumeriaAlba Botanica · 96% function matchBorn Curly Baby Shampoo & Body Wash vs Black Vanilla Moisture & Shine Sulfate Free ShampooCarol's Daughter · 93% function matchRosemary Shampoo vs Body Builder Shampoo - MangoAlba Botanica · 96% function matchBorn Curly Baby Shampoo & Body Wash vs Clinically Formulated Biotin ShampooPura d'or · 89% function matchRosemary Shampoo vs ACV Clarifying ShampooWondercurl · 95% function matchBorn Curly Baby Shampoo & Body Wash vs Scalp Relief ShampooNioxin · 89% function matchRosemary Shampoo vs Onion ShampooAs I Am · 93% function match

Born Curly Baby Shampoo & Body Wash · Rosemary Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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