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Side by side

Andalou Naturals Exotic Marula Oil Silky Smooth Shampoo vs Maui Moisture Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair

89% function match · 11 of the 13 functions we compared match Formula overlap 65%. Andalou Naturals Exotic Marula Oil Silky Smooth Shampoo and Maui Moisture Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Exotic Marula Oil Silky Smooth Shampoo — colour-treated hair
  • Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Andalou Naturals Exotic Marula Oil Silky Smooth Shampoo — 11.5 oz container Andalou Naturals

Exotic Marula Oil Silky Smooth Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Maui Moisture Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair — 13 oz container Maui Moisture

Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair

  • Shampoo
  • Value
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10–11 11.5 oz · $0.96/oz
$6.99 13 oz · $0.54/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 69% of the 817 shampoos we’ve priced
Lower cost than most shampoos $$$$$ Value tier · costs less than 87% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Silicone-free routinesno silicones appear in the list
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Stretching wash dayswaxes stay until a detergent wash removes them
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Hair that needs proteinthere is none in this list
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
—
Curl Quench + Coconut Oil
Where to buy
Brand website
Grocery / mass · Target · Amazon …
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Vegan
—
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Scented, not described
Coconut & tropical · Sweet & vanilla

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientExotic Marula Oil Silky Smooth ShampooMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair
Water
Neutral
#1Leading
#2Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#3Leading
Aloe Barbadensis Leaf Juice
Moisturizes
#3Leading
#1Leading
Glycerin
Moisturizes
#4Supporting
#18Secondary
Cocamidopropyl Betaine
Cleanses
#5Supporting
#4Supporting
Fragrance
Fragrance
#16Below the 1% line
#24Below the 1% line
Glycol Distearate
Softens
#24Below the 1% line
#5Supporting

What only one of them carries

Exotic Marula Oil Silky Smooth Shampoo

Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair

Full ingredient list — Exotic Marula Oil Silky Smooth Shampoo (32)
Full ingredient list — Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair (24)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsExotic Marula Oil Silky Smooth ShampooMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair
Supported
3
3
Partly supported
0
0
Stated by brand
2
0
Potential conflict
0
0

Exotic Marula Oil Silky Smooth Shampoo

  • Hydrates, tames, and softens unruly tressesSupportedHelps hair feel hydrated.
  • Color-safeSupportedLess fade per wash.
  • Formulated with patented Fruit Stem Cell complexStated by brandCheck the position, not the name.
  • Contains antioxidants and oleic acidsStated by brandCan’t be confirmed from label.
  • Leaves hair smooth, sleek, and shinySupportedSmoother strands, less frizz.

Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair

  • Hydrate, smooth & defrizz curlsSupportedHelps hair feel hydrated.
  • Sulfate-free surfactant system, paraben-free, vegan, free of silicones & mineral oilSupportedGentler on colour and coils.
  • Safe for use on color treated hairSupportedLess fade per wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Maui Moisture Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair draws complaints about weight and residue or cast.

Exotic Marula Oil Silky Smooth Shampoo

Reviewers with thick or wavy hair say it softens and smooths frizz without weighing hair down.

reviewers with thick or wavy hair

Reviewers consistently describe the shampoo leaving hair feeling soft, smooth and silky without a greasy residue.

general reviewers

One low-rated reviewer reported the opposite of the marketed benefit, finding it left hair dry and brittle and suspecting the marula oil was too diluted to moisturize.

one dissatisfied reviewer

Many reviewers praise the scent as light and pleasant, but several others find the mint note too strong or not to their taste.

general reviewers

Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair

Best results reported when paired with the matching Maui Moisture conditioner in the same line

brand-system pairing feedback

Creamy texture lathers without stripping natural oils

Hydrates and defines curls with a well-liked tropical/coconut scent

reviewers with dry, curly hair

Some concern about product buildup and whether it cleanses the scalp thoroughly enough

Reported as too heavy or drying for fine or wavy hair, leaving it coarse after drying

reviewers with fine or wavy hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.54/oz vs $0.96/oz — Andalou Naturals Exotic Marula Oil Silky Smooth Shampoo costs about 1.8× more per ounce than Maui Moisture Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair.

$0.00/oz median $1.48/oz $17.29/oz $0.96/oz Exotic Marula Oil Silky Sm $0.54/oz Maui Moisture Curl Quench

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readExotic Marula Oil Silky Smooth ShampooMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Exotic Marula Oil Silky Smooth Shampoo vs Complete Color Care Purple Shampoo for Blondes & HighlightsMarc Anthony · 94% function matchMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair vs Black Castor Oil + Chebe CleanseCamille Rose · 98% function matchExotic Marula Oil Silky Smooth Shampoo vs 1000 Roses Complex Color Care ShampooAndalou Naturals · 93% function matchMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair vs Farewell Frizz Smoothing ShampooBriogeo · 98% function matchExotic Marula Oil Silky Smooth Shampoo vs Garnier Fructis Curl Nourish Sulfate-Free ShampooGarnier Fructis · 90% function matchMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair vs 1000 Roses Complex Color Care ShampooAndalou Naturals · 96% function matchExotic Marula Oil Silky Smooth Shampoo vs Smooth + Keratin & Jojoba Oil ShampooHask · 87% function matchMaui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair vs Curl Love Moisturizing ShampooCamille Rose · 96% function match

Exotic Marula Oil Silky Smooth Shampoo · Maui Moisture Curl Quench + Coconut Oil Shampoo for Thick, Curly Hair · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 7 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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