Lift, shine and touchable grippy texture
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
- Hydrolyzed Corn Starch
- VP/VA Copolymer
- PVP
Partly supported
Neutral on lift.
Product image coming soon
Wella
EIMI Sugar Lift Sugar Spray for Voluminous Texture
Styler / Volumizer, mixed-hold
- Styler
- volumizer
- spray
- Sulfate-free
- Silicone-free
- Protein-free
- Not cruelty-free · PETA-listed
Size5.07 fl oz
Price$22.50seen at one store · 5.07 oz
Price / oz$4.44/ozat 5.07 oz
Where to buy1 store · $22.50–22.50
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
17 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a volumizer
$4.44/oz at 5.07 oz — more than 51% of the 64 volumizers , which mostly run $3–6.80/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Soft-hold stylesthat should stay touchable
Maybe skip if
this product carries a scent
Anyone who dislikes a castthe film formers here can set firm
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Likely
Film formers without much softening them — expect a cast to scrunch out.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Eau | solvent | The base everything else is dissolved in | Neutral |
| Hydrolyzed Corn Starch | film former | Lays down the film that holds a shape | Holds |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| PVP | film former | Lays down the film that holds a shape | Holds |
| Sorbitol | humectant | Pulls water into the hair | Moisturizes |
| Panthenol | humectant | Pulls water into the hair | Detangles |
| Methylparaben | paraben | — | Stabilizes |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Chelators for hard water.
Full ingredient list (17)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Hydrolyzed Corn Starch
General function
A starch fragment used for light body and film, not a protein despite where it often appears on a label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- film former
- starch
-
3
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
4
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
5
PVP
General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
May not suitClimate-sensitive or frizz-prone hairThe film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.
- film former
- polymer
-
6
Sorbitol
General function
A sugar-based humectant that adds moisture and a slight cushiony feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
7
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Methylparaben
General function
A long-established preservative. Many brands have replaced parabens with newer systems for marketing rather than safety reasons.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- paraben
- preservative
-
9
Ceteareth-20
- emulsifier
-
10
PEG-40 Hydrogenated Castor Oil
- solubilizer
- emulsifier
-
11
Carbomer
General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
-
12
Fragrance
· Fragrance/Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
13
Benzyl Alcohol
- preservative
- solvent
-
14
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
15
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
16
Orange 4
- colourant
-
17
Red 33
General function
A certified colour used to tint the product. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
What the whole list adds up to
- 4 film formers
- 3 solvents
- 3 humectants
- 3 polymers
- 2 preservatives
- 2 emulsifiers
- 2 colourants
- 1 starch
- 1 conditioning agent
- 1 vitamin
- 1 paraben
- 1 solubilizer
- 1 thickener
- 1 fragrance
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5.07 oz
Seen at
$22.50
Good value under
$7
Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $18 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 5.07 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $22.50 is the price we have observed for the 5.07 oz. We need three stores before we call a price commonly seen.
- Good value under $7 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.35/oz; at 5.07 oz that is $7. Under that line you are paying less than most of them.
- About $18 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5.07 oz.
Formula
8
Formula score
8 of 10
The formula carries the systems a volumizer is built around, and it sits in the middle of the range for volumizers per ounce.
How the score is counted
- 4 products we score as doing the same job cost less per ounce
- Costs more per ounce than 51% of the 64 volumizers we’ve priced
- Covers 5 of the 6 things a volumizer should do
- Masstige tier, sold at Ulta
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Garnier FructisLighter feel
Pure Clean Styling Gel
$1.39/oz $3.05/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
Miss Jessie'sClose function
Coily Custard - Curl Refresher
$2.67/oz $1.77/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
Mielle OrganicsLowest cost per oz
Pomegranate & Honey Curl Smoothie
$1.24/oz $3.20/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates
Best alternative if not
Garnier Fructis Pure Clean Styling Gel, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
More from Wella
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-09-05.
- Ingredient references are linked for 6 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-05.